Related papers: Can social influence be exploited to compromise se…
It is widely believed that one's peers influence product adoption behaviors. This relationship has been linked to the number of signals a decision-maker receives in a social network. But it is unclear if these same principles hold when the…
Taking advice from others requires confidence in their competence. This is important for interaction with peers, but also for collaboration with social robots and artificial agents. Nonetheless, we do not always have access to information…
The computer science research community has became increasingly interested in the study of social media due to their pervasiveness in the everyday life of millions of individuals. Methodological questions and technical challenges abound as…
Recommender systems are highly prevalent in the modern world due to their value to both users and platforms and services that employ them. Generally, they can improve the user experience and help to increase satisfaction, but they do not…
Social influence drives both offline and online human behaviour. It pervades cultural markets, and manifests itself in the adoption of scientific and technical innovations as well as the spread of social practices. Prior empirical work on…
We have conducted three empirical studies of the effects of friend recommendations and general ratings on how online users make choices. These two components of social influence were investigated through user studies on Mechanical Turk. We…
Predicting when an individual will adopt a new behavior is an important problem in application domains such as marketing and public health. This paper examines the perfor- mance of a wide variety of social network based measurements…
Online social networks are used to diffuse opinions and ideas among users, enabling a faster communication and a wider audience. The way in which opinions are conditioned by social interactions is usually called social influence. Social…
Understanding susceptibility to online influence is crucial for mitigating the spread of misinformation and protecting vulnerable audiences. This paper investigates susceptibility to influence within social networks, focusing on the…
Social influence is the process by which individuals adapt their opinion, revise their beliefs, or change their behavior as a result of social interactions with other people. In our strongly interconnected society, social influence plays a…
Online social networking technologies enable individuals to simultaneously share information with any number of peers. Quantifying the causal effect of these technologies on the dissemination of information requires not only identification…
Different measures have been proposed to predict whether individuals will adopt a new behavior in online social networks, given the influence produced by their neighbors. In this paper, we show one can achieve significant improvement over…
Despite strong evidence for peer effects, little is known about how individuals balance intrinsic preferences and social learning in different choice environments. Using a combination of experiments and discrete choice modeling, we show…
Information sharing on social networks is ubiquitous, intuitive, and occasionally accidental. However, people may be unaware of the potential negative consequences of disclosures, such as reputational damages. Yet, people use social…
This work is aimed at studying realistic social control strategies for social networks based on the introduction of random information into the state of selected driver agents. Deliberately exposing selected agents to random information is…
Theoretical work on sequential choice and large-scale experiments in online ranking and voting systems has demonstrated that social influence can have a drastic impact on social and technological systems. Yet, the effect of social influence…
The emergence of online social networks and the growing popularity of digital communication has resulted in an increasingly amount of information about individuals available on the Internet. Social network users are given the freedom to…
The ever-increasing amount of information flowing through Social Media forces the members of these networks to compete for attention and influence by relying on other people to spread their message. A large study of information propagation…
Images become an important and prevalent way to express users' activities, opinions and emotions. In a social network, individual emotions may be influenced by others, in particular by close friends. We focus on understanding how users…
The pervasive use of social media has grown to over two billion users to date, and is commonly utilized as a means to share information and shape world events. Evidence suggests that passive social media usage (i.e., viewing without taking…