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Identifying the language of social media messages is an important first step in linguistic processing. Existing models for Twitter focus on content analysis, which is successful for dissimilar language pairs. We propose a label propagation…
We investigate the birth and diffusion of lexical innovations in a large dataset of online social communities. We build on sociolinguistic theories and focus on the relation between the spread of a novel term and the social role of the…
Twitter, a microblogging service, has evolved into a powerful communication platform with millions of active users who generate immense volume of microposts on a daily basis. To facilitate effective categorization and easy search, users…
The prevalence of coordinated information campaigns in social media platforms has significant negative consequences across various domains, including social, political, and economic processes. This paper proposes a multifaceted framework…
There has been a long standing interest in understanding `Social Influence' both in Social Sciences and in Computational Linguistics. In this paper, we present a novel approach to study and measure interpersonal influence in daily…
Online discourse covers a wide range of topics and many actors tailor their content to impact online discussions through carefully crafted messages and targeted campaigns. Yet the scale and diversity of online media content make it…
Social media platforms are popular venues for fashion brand marketing and advertising. With the introduction of native advertising, users don't have to endure banner ads that hold very little saliency and are unattractive. Using images and…
Communication on social media platforms is not only culturally and politically relevant, it is also increasingly widespread across societies. Users not only communicate via social media platforms, but also search specifically for…
The conflict in Ukraine has been not only characterised by military engagement but also by a significant information war, with social media platforms like X, formerly known as Twitter playing an important role in shaping public perception.…
We propose a general framework for the recommendation of possible customers (users) to advertisers (e.g., brands) based on the comparison between On-line Social Network profiles. In particular, we represent both user and brand profiles as…
Considering the large amount of content created online by the minute, slang-aware automatic tools are critically needed to promote social good, and assist policymakers and moderators in restricting the spread of offensive language, abuse,…
Networked environments shape how information embedded in narratives influences individual and group beliefs and behavior. This raises key questions about how group communication around narrative media impacts belief formation and how such…
Evaluating teachers' skills is crucial for enhancing education quality and student outcomes. Teacher discourse, significantly influencing student performance, is a key component. However, coding this discourse can be laborious. This study…
The usage of mobile devices for mobile learning is becoming increasingly popular. There is a new brand of students in the universities now-a-days who are easily connected to technology and innovative mobile devices. We attempt to do an…
We examine the growth, survival, and context of 256 novel hashtags during the 2012 U.S. presidential debates. Our analysis reveals the trajectories of hashtag use fall into two distinct classes: "winners" that emerge more quickly and are…
There are many settings where it is useful to predict and explain the success or failure of a dialogue. Circumplex theory from psychology models the social orientations (e.g., Warm-Agreeable, Arrogant-Calculating) of conversation…
Hashtags are semantico-syntactic constructs used across various social networking and microblogging platforms to enable users to start a topic specific discussion or classify a post into a desired category. Segmenting and linking the…
Hashtag, a product of user tagging behavior, which can well describe the semantics of the user-generated content personally over social network applications, e.g., the recently popular micro-videos. Hashtags have been widely used to…
People's interests and people's social relationships are intuitively connected, but understanding their interplay and whether they can help predict each other has remained an open question. We examine the interface of two decisive…
Most Americans agree that misinformation, hate speech and harassment are harmful and inadequately curbed on social media through current moderation practices. In this paper, we aim to understand the discursive strategies employed by people…