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Measuring and optimizing the influence of nodes in big-data online social networks are important for many practical applications, such as the viral marketing and the adoption of new products. As the viral spreading on social network is a…

Physics and Society · Physics 2018-07-31 Yanqing Hu , Shenggong Ji , Yuliang Jin , Ling Feng , H. Eugene Stanley , Shlomo Havlin

The identification of important nodes in complex networks is an area of exciting growth due to its applications across various disciplines like disease controlling, community finding, data mining, network system controlling, just to name a…

Social and Information Networks · Computer Science 2020-11-13 Qiuyan Shang , Yong Deng , Kang Hao Cheong

Evaluating node influence is fundamental for identifying key nodes in complex networks. Existing methods typically rely on generic indicators to rank node influence across diverse networks, thereby ignoring the individualized features of…

Social and Information Networks · Computer Science 2024-05-14 Bingyu Zhu , Qingyun Sun , Jianxin Li , Daqing Li

Identifying influential nodes plays a pivotal role in understanding, controlling, and optimizing the behavior of complex systems, ranging from social to biological and technological domains. Yet most centrality-based approaches rely on…

Physics and Society · Physics 2025-12-12 Yajing Hao , Longzhao Liu , Xin Wang , Zhihao Han , Ming Wei , Zhiming Zheng , Shaoting Tang

Identifying the most influential spreaders is important to understand and control the spreading process in a network. As many real-world complex systems can be modeled as multilayer networks, the question of identifying important nodes in…

Physics and Society · Physics 2021-01-08 Qi Zeng , Ying Liu , Liming Pan , Ming Tang

Many complex systems exhibit a natural hierarchy in which elements can be ranked according to a notion of "influence". While the complete and accurate knowledge of the interactions between constituents is ordinarily required for the…

Physics and Society · Physics 2023-09-08 Silvia Bartolucci , Fabio Caccioli , Francesco Caravelli , Pierpaolo Vivo

Communities are not static; they evolve, split and merge, appear and disappear, i.e. they are product of dynamical processes that govern the evolution of the network. A good algorithm for community detection should not only quantify the…

Physics and Society · Physics 2011-11-24 Angel Stanoev , Daniel Smilkov , Ljupco Kocarev

In many complex networked systems, such as online social networks, activity originates at certain nodes and subsequently spreads on the network through influence. In this work, we consider the problem of modeling the spread of influence and…

Social and Information Networks · Computer Science 2017-07-18 Arun Sathanur , Mahantesh Halappanavar , Yi Shi , Walin Sagduyu

Understanding the behaviors of information propagation is essential for the effective exploitation of social influence in social networks. However, few existing influence models are both tractable and efficient for describing the…

Social and Information Networks · Computer Science 2012-09-11 Biao Xiang , Enhong Chen , Qi Liu , Hui Xiong

Identifying emerging influential or popular node/item in future on network is a current interest of the researchers. Most of previous works focus on identifying leaders in time evolving networks on the basis of network structure or node's…

Social and Information Networks · Computer Science 2016-09-07 Khushnood Abbas , Mingsheng Shang , Cai Shi-Min , Xiaoyu Shi

Among the consequences of the disordered interaction topology underlying many social, techno- logical and biological systems, a particularly important one is that some nodes, just because of their position in the network, may have a…

Physics and Society · Physics 2016-06-29 Filippo Radicchi , Claudio Castellano

Real networks exhibit heterogeneous nature with nodes playing far different roles in structure and function. To identify vital nodes is thus very significant, allowing us to control the outbreak of epidemics, to conduct advertisements for…

Physics and Society · Physics 2016-09-21 Linyuan Lü , Duanbing Chen , Xiao-Long Ren , Qian-Ming Zhang , Yi-Cheng Zhang , Tao Zhou

The network of networks(NON) research is focused on studying the properties of n interdependent networks which is ubiquitous in the real world. Identifying the influential nodes in the network of networks is theoretical and practical…

Social and Information Networks · Computer Science 2015-01-26 Meizhu Li , Qi Zhang , Qi Liu , Yong Deng

Influential node detection is a central research topic in social network analysis. Many existing methods rely on the assumption that the network structure is completely known \textit{a priori}. However, in many applications, network…

Social and Information Networks · Computer Science 2016-12-01 Qunwei Li , Bhavya Kailkhura , Jayaraman J. Thiagarajan , Zhenliang Zhang , Pramod K. Varshney

Influence propagation in networks has enjoyed fruitful applications and has been extensively studied in literature. However, only very limited preliminary studies tackled the challenges in handling highly dynamic changes in real networks.…

Social and Information Networks · Computer Science 2018-03-06 Yu Yang , Zhefeng Wang , Tianyuan Jin , Jian Pei , Enhong Chen

How would admissions look like in a university program for influencers? In the realm of social network analysis, influence maximization and link prediction stand out as pivotal challenges. Influence maximization focuses on identifying a set…

Social and Information Networks · Computer Science 2025-07-08 Marina Lin , Laura P. Schaposnik , Raina Wu

Complex networks are abundant in nature and many share an important structural property: they contain a few nodes that are abnormally highly connected (hubs). Some of these hubs are called influencers because they couple strongly to the…

Adaptation and Self-Organizing Systems · Physics 2024-09-04 Ralf Tönjes , Carlos E. Fiore , Tiago Pereira

As influencers play considerable roles in social media marketing, companies increase the budget for influencer marketing. Hiring effective influencers is crucial in social influencer marketing, but it is challenging to find the right…

Social and Information Networks · Computer Science 2023-04-14 Seungbae Kim , Jyun-Yu Jiang , Jinyoung Han , Wei Wang

With the rise in use of social media to promote branded products, the demand for effective influencer marketing has increased. Brands are looking for improved ways to identify valuable influencers among a vast catalogue; this is even more…

Machine Learning · Computer Science 2021-12-02 Adam Elwood , Alberto Gasparin , Alessandro Rozza

The problem of finding the optimal set of source nodes in a diffusion network that maximizes the spread of information, influence, and diseases in a limited amount of time depends dramatically on the underlying temporal dynamics of the…

Social and Information Networks · Computer Science 2012-05-09 Manuel Gomez Rodriguez , Bernhard Schölkopf