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Visual design is critical to product success, and the subject of intensive marketing research effort. Yet visual elements, due to their holistic and interactive nature, do not lend themselves well to optimization using extant…

Human-Computer Interaction · Computer Science 2019-12-12 Namwoo Kang , Yi Ren , Fred Feinberg , Panos Papalambros

Computational visual aesthetics has recently become an active research area. Existing state-of-art methods formulate this as a binary classification task where a given image is predicted to be beautiful or not. In many applications such as…

Computer Vision and Pattern Recognition · Computer Science 2017-04-06 Parag S. Chandakkar , Vijetha Gattupalli , Baoxin Li

Improving the aesthetic quality of images is challenging and eager for the public. To address this problem, most existing algorithms are based on supervised learning methods to learn an automatic photo enhancer for paired data, which…

Computer Vision and Pattern Recognition · Computer Science 2021-01-06 Zhangkai Ni , Wenhan Yang , Shiqi Wang , Lin Ma , Sam Kwong

Image aesthetics has become an important criterion for visual content curation on social media sites and media content repositories. Previous work on aesthetic prediction models in the computer vision community has focused on aesthetic…

Computer Vision and Pattern Recognition · Computer Science 2017-08-17 Naila Murray , Albert Gordo

Fashion-focused artificial intelligence has rapidly advanced in recent years, driven by deep learning and its deployment in recommender systems, detection, retrieval, and analytics. Yet several consumer-facing domains remain comparatively…

Computer Vision and Pattern Recognition · Computer Science 2026-03-20 Laila Khalid , Wei Gong

Aesthetic image analysis is the study and assessment of the aesthetic properties of images. Current computational approaches to aesthetic image analysis either provide accurate or interpretable results. To obtain both accuracy and…

Computer Vision and Pattern Recognition · Computer Science 2014-12-17 Luca Marchesotti , Naila Murray , Florent Perronnin

In this paper, we examine the visual variability of objects across different ad categories, i.e. what causes an advertisement to be visually persuasive. We focus on modeling and generating faces which appear to come from different types of…

Computer Vision and Pattern Recognition · Computer Science 2018-07-27 Christopher Thomas , Adriana Kovashka

A bottleneck in any evolutionary art system is aesthetic evaluation. Many different methods have been proposed to automate the evaluation of aesthetics, including measures of symmetry, coherence, complexity, contrast and grouping. The…

Neural and Evolutionary Computing · Computer Science 2020-04-16 Jon McCormack , Andy Lomas

Aesthetics drives product differentiation in industries such as fashion, interior decor, luxury goods, real estate and hospitality. However, visual differentiation is hard to encode in formal economic analysis. This paper analyses millions…

General Economics · Economics 2026-04-22 Pranjal Rawat

Advertising images significantly impact commercial conversion rates and brand equity, yet current evaluation methods rely on subjective judgments, lacking scalability, standardized criteria, and interpretability. To address these…

Computer Vision and Pattern Recognition · Computer Science 2026-03-31 Kaiyuan Ji , Yixuan Gao , Lu Sun , Yushuo Zheng , Zijian Chen , Jianbo Zhang , Xiangyang Zhu , Yuan Tian , Zicheng Zhang , Guangtao Zhai

Recent work has proposed training machine learning models to predict aesthetic ratings for music audio. Our work explores whether such models can be used to finetune a symbolic music generation system with reinforcement learning, and what…

Sound · Computer Science 2025-04-24 Nicolas Jonason , Luca Casini , Bob L. T. Sturm

The aesthetic quality of an image is defined as the measure or appreciation of the beauty of an image. Aesthetics is inherently a subjective property but there are certain factors that influence it such as, the semantic content of the…

Computer Vision and Pattern Recognition · Computer Science 2022-08-25 Luigi Celona , Marco Leonardi , Paolo Napoletano , Alessandro Rozza

We explore computational approaches for visual guidance to aid in creating aesthetically pleasing art and graphic design. Our work complements and builds on previous work that developed models for how humans look at images. Our approach…

Computer Vision and Pattern Recognition · Computer Science 2021-07-14 Qingyuan Zheng , Zhuoru Li , Adam Bargteil

The allure of aesthetic appeal in images captivates our senses, yet the underlying intricacies of aesthetic preferences remain elusive. In this study, we pioneer a novel perspective by utilizing several different machine learning (ML)…

Machine Learning · Computer Science 2024-05-29 Derya Soydaner , Johan Wagemans

An aesthetics evaluation model is at the heart of predicting users' aesthetic experience and developing user interfaces with higher quality. However, previous methods on aesthetic evaluation largely ignore the interpretability of the model…

Human-Computer Interaction · Computer Science 2022-02-10 Xiaoran Wu

Color is the most important intrinsic sensory feature that has a powerful impact on product sales. Color is even responsible for raising the aesthetic senses in our brains. Account for individual differences is crucial in color aesthetics.…

Computer Vision and Pattern Recognition · Computer Science 2023-08-30 Pakizar Shamoi , Atsushi Inoue , Hiroharu Kawanaka

Understanding and modeling consumers' stylistic taste such as "sporty" is crucial for creating designs that truly connect with target audiences. However, capturing taste during the design process remains challenging because taste is…

Human-Computer Interaction · Computer Science 2026-01-27 Matthew K. Hong , Joey Li , Alexandre Filipowicz , Monica Van , Kalani Murakami , Yan-Ying Chen , Shiwali Mohan , Shabnam Hakimi , Matthew Klenk

Deep convolutional neural networks have recently achieved great success on image aesthetics assessment task. In this paper, we propose an efficient method which takes the global, local and scene-aware information of images into…

Computer Vision and Pattern Recognition · Computer Science 2019-02-25 Xin Fu , Jia Yan , Cien Fan

The rise of generative artificial intelligence (AI) has facilitated automated product design but often neglects valuable consumer preference data within companies' internal datasets. Additionally, external sources such as social media and…

General Economics · Economics 2025-05-22 Hui Li , Jian Ni , Fangzhu Yang

What does it mean for a machine to recognize beauty? While beauty remains a culturally and experientially compelling but philosophically elusive concept, deep learning systems increasingly appear capable of modeling aesthetic judgment. In…

Computers and Society · Computer Science 2026-03-18 Alexander Michael Rusnak