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In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the page. This gives rise to a bipartite matching market that is…

Computer Science and Game Theory · Computer Science 2008-07-09 Gagan Aggarwal , S. Muthukrishnan , David Pal , Martin Pal

First-price auctions are one of the most popular mechanisms for selling goods and services, with applications ranging from display advertising to timber sales. Unlike their close cousin, the second-price auction, first-price auctions do not…

Computer Science and Game Theory · Computer Science 2025-02-17 Rachitesh Kumar , Omar Mouchtaki

We study the problem of regret minimization for a single bidder in a sequence of first-price auctions where the bidder discovers the item's value only if the auction is won. Our main contribution is a complete characterization, up to…

Computer Science and Game Theory · Computer Science 2024-09-04 Nicolò Cesa-Bianchi , Tommaso Cesari , Roberto Colomboni , Federico Fusco , Stefano Leonardi

Bidding is a key element of search advertising, but the variation in bidders' valuations and strategies is often overlooked. Disclosing bid information helps uncover this heterogeneity and enables platforms to tailor their disclosure…

General Economics · Economics 2024-10-10 Zhu Mingxi , Song Michelle

We experimentally evaluate the comparative performance of the winner-bid, average-bid, and loser-bid auctions for the dissolution of a partnership. The analysis of these auctions based on the empirical equilibrium refinement of Velez and…

General Economics · Economics 2020-07-15 Alexander L. Brown , Rodrigo A. Velez

In this paper, we investigate the problem about how to bid in repeated contextual first price auctions. We consider a single bidder (learner) who repeatedly bids in the first price auctions: at each time $t$, the learner observes a context…

Machine Learning · Computer Science 2021-11-11 Ashwinkumar Badanidiyuru , Zhe Feng , Guru Guruganesh

Incrementality, which is used to measure the causal effect of showing an ad to a potential customer (e.g. a user in an internet platform) versus not, is a central object for advertisers in online advertising platforms. This paper…

Machine Learning · Computer Science 2023-01-18 Ashwinkumar Badanidiyuru , Zhe Feng , Tianxi Li , Haifeng Xu

We consider the problem of repeatedly auctioning a single item to multiple i.i.d buyers who each use a no-regret learning algorithm to bid over time. In particular, we study the seller's optimal revenue, if they know that the buyers are…

Computer Science and Game Theory · Computer Science 2023-07-11 Linda Cai , S. Matthew Weinberg , Evan Wildenhain , Shirley Zhang

Most of the economic reports forecast that almost half of the worldwide market value unlocked by AI over the next decade (up to 6 trillion USD per year) will be in marketing&sales. In particular, AI will enable the optimization of more and…

Computer Science and Game Theory · Computer Science 2022-01-31 Matteo Castiglioni , Diodato Ferraioli , Nicola Gatti , Alberto Marchesi , Giulia Romano

We consider the design of experiments to evaluate treatments that are administered by self-interested agents, each seeking to achieve the highest evaluation and win the experiment. For example, in an advertising experiment, a company wishes…

Methodology · Statistics 2015-09-18 Panos Toulis , David C. Parkes , Elery Pfeffer , James Zou

We study procurement auctions, where an auctioneer seeks to acquire services from strategic sellers with private costs. The quality of services is measured by a submodular function known to the auctioneer. Our goal is to design…

Computer Science and Game Theory · Computer Science 2024-11-21 Yuan Deng , Amin Karbasi , Vahab Mirrokni , Renato Paes Leme , Grigoris Velegkas , Song Zuo

After experimentation with other designs, the major search engines converged on the weighted, generalized second-price auction (wGSP) for selling keyword advertisements. Notably, this convergence occurred before position auctions were well…

Computer Science and Game Theory · Computer Science 2014-08-05 David R. M Thompson , Kevin Leyton-Brown

First-price auctions have largely replaced traditional bidding approaches based on Vickrey auctions in programmatic advertising. As far as learning is concerned, first-price auctions are more challenging because the optimal bidding strategy…

Machine Learning · Computer Science 2021-11-23 Juliette Achddou , Olivier Cappé , Aurélien Garivier

A two-sided market consists of two sets of agents, each of whom have preferences over the other (Airbnb, Upwork, Lyft, Uber, etc.). We propose and analyze a repeated matching problem, where some set of matches occur on each time step, and…

Computer Science and Game Theory · Computer Science 2020-09-22 Sreenivas Gollapudi , Kostas Kollias , Benjamin Plaut

In many repeated auction settings, participants care not only about how frequently they win but also how their winnings are distributed over time. This problem arises in various practical domains where avoiding congested demand is crucial,…

Computer Science and Game Theory · Computer Science 2025-06-13 Giannis Fikioris , Robert Kleinberg , Yoav Kolumbus , Raunak Kumar , Yishay Mansour , Éva Tardos

Revealed preference techniques are used to test whether a data set is compatible with rational behaviour. They are also incorporated as constraints in mechanism design to encourage truthful behaviour in applications such as combinatorial…

Computer Science and Game Theory · Computer Science 2015-10-29 Shant Boodaghians , Adrian Vetta

This paper investigates reverse auctions that involve continuous values of different types of goods, general nonconvex constraints, and second stage costs. We seek to design the payment rules and conditions under which coalitions of…

Computer Science and Game Theory · Computer Science 2021-07-14 Orcun Karaca , Pier Giuseppe Sessa , Neil Walton , Maryam Kamgarpour

We study the problem of designing mechanisms for \emph{information acquisition} scenarios. This setting models strategic interactions between an uniformed \emph{receiver} and a set of informed \emph{senders}. In our model the senders…

Computer Science and Game Theory · Computer Science 2023-06-13 Federico Cacciamani , Matteo Castiglioni , Nicola Gatti

Recommender systems play an increasingly crucial role in shaping people's opportunities, particularly in online dating platforms. It is essential from the user's perspective to increase the probability of matching with a suitable partner…

Information Retrieval · Computer Science 2024-09-04 Yoji Tomita , Tomohiki Yokoyama

We study autobidding ad auctions with user costs, where each bidder is value-maximizing subject to a return-over-investment (ROI) constraint, and the seller aims to maximize the social welfare taking into consideration the user's cost of…

Computer Science and Game Theory · Computer Science 2023-02-02 Yuan Deng , Jieming Mao , Vahab Mirrokni , Hanrui Zhang , Song Zuo
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