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In display advertising, predicting the conversion rate (CVR), meaning the probability that a user takes a predefined action on an advertiser's website, is a fundamental task for estimating the value of displaying an advertisement to a user.…

Machine Learning · Statistics 2020-05-20 Yuta Saito , Gota Morishita , Shota Yasui

Click-through rate (CTR) prediction has been one of the most central problems in computational advertising. Lately, embedding techniques that produce low-dimensional representations of ad IDs drastically improve CTR prediction accuracies.…

Machine Learning · Computer Science 2019-04-29 Feiyang Pan , Shuokai Li , Xiang Ao , Pingzhong Tang , Qing He

Delayed feedback poses a core challenge for online CVR prediction, forcing a trade-off between label accuracy and data freshness. Existing methods address this through delay modeling or sample reweighting, yet neglect how post-click…

Machine Learning · Computer Science 2026-04-28 Xinyue Zhang , Yuanhao Ding , Xiang Ao

Classification algorithms aim to predict an unknown label (e.g., a quality class) for a new instance (e.g., a product). Therefore, training samples (instances and labels) are used to deduct classification hypotheses. Often, it is relatively…

Machine Learning · Computer Science 2019-01-30 Daniel Kottke , Jim Schellinger , Denis Huseljic , Bernhard Sick

In this paper, we introduce the Label-Aware Ranked loss, a novel metric loss function. Compared to the state-of-the-art Deep Metric Learning losses, this function takes advantage of the ranked ordering of the labels in regression problems.…

Signal Processing · Electrical Eng. & Systems 2022-10-26 Lorenzo Servadei , Huawei Sun , Julius Ott , Michael Stephan , Souvik Hazra , Thomas Stadelmayer , Daniela Sanchez Lopera , Robert Wille , Avik Santra

We consider training a binary classifier under delayed feedback (\emph{DF learning}). For example, in the conversion prediction in online ads, we initially receive negative samples that clicked the ads but did not buy an item; subsequently,…

Machine Learning · Computer Science 2022-06-13 Masahiro Kato , Shota Yasui

Research on continuous sign language recognition (CSLR) is essential to bridge the communication gap between deaf and hearing individuals. Numerous previous studies have trained their models using the connectionist temporal classification…

Computer Vision and Pattern Recognition · Computer Science 2024-09-24 Ronglai Zuo , Fangyun Wei , Brian Mak

Partial-label learning is a popular weakly supervised learning setting that allows each training example to be annotated with a set of candidate labels. Previous studies on partial-label learning only focused on the classification setting…

Machine Learning · Computer Science 2023-06-16 Xin Cheng , Deng-Bao Wang , Lei Feng , Min-Ling Zhang , Bo An

The presence of noisy labels in a training dataset can significantly impact the performance of machine learning models. To tackle this issue, researchers have explored methods for Learning with Noisy Labels to identify clean samples and…

Machine Learning · Computer Science 2023-10-30 Sumyeong Ahn , Sihyeon Kim , Jongwoo Ko , Se-Young Yun

For industrial-scale advertising systems, prediction of ad click-through rate (CTR) is a central problem. Ad clicks constitute a significant class of user engagements and are often used as the primary signal for the usefulness of ads to…

Large Language Models (LLMs) have demonstrated tremendous potential as the next-generation ranking-based recommendation system. Many recent works have shown that LLMs can significantly outperform conventional click-through-rate (CTR)…

Information Retrieval · Computer Science 2025-03-18 Allen Lin , Renqin Cai , Yun He , Hanchao Yu , Jing Qian , Rui Li , Qifan Wang , James Caverlee

Click-through rate (CTR) prediction is a crucial task in online display advertising. The embedding-based neural networks have been proposed to learn both explicit feature interactions through a shallow component and deep feature…

Machine Learning · Computer Science 2021-01-08 Wei Deng , Junwei Pan , Tian Zhou , Deguang Kong , Aaron Flores , Guang Lin

Advertising text plays a critical role in determining click-through rates (CTR) in online advertising. Large Language Models (LLMs) offer significant efficiency advantages over manual ad text creation. However, LLM-generated ad texts do not…

Information Retrieval · Computer Science 2025-08-05 Yanda Chen , Zihui Ren , Qixiang Gao , Jiale Chen , Si Chen , Xubin Li , Tiezheng Ge , Bo Zheng

This study presents a novel approach to addressing offline reinforcement learning (RL) problems by reframing them as regression tasks that can be effectively solved using Decision Trees. Mainly, we introduce two distinct frameworks:…

Machine Learning · Computer Science 2024-10-16 Prajwal Koirala , Cody Fleming

This research presents an innovative and unique way of solving the advertisement prediction problem which is considered as a learning problem over the past several years. Online advertising is a multi-billion-dollar industry and is growing…

Information Retrieval · Computer Science 2017-02-15 Muhammad Junaid Effendi , Syed Abbas Ali

Alleviating the delayed feedback problem is of crucial importance for the conversion rate(CVR) prediction in online advertising. Previous delayed feedback modeling methods using an observation window to balance the trade-off between waiting…

Machine Learning · Computer Science 2022-02-16 Yu Chen , Jiaqi Jin , Hui Zhao , Pengjie Wang , Guojun Liu , Jian Xu , Bo Zheng

Offline preference-based reinforcement learning (PbRL) typically operates in two phases: first, use human preferences to learn a reward model and annotate rewards for a reward-free offline dataset; second, learn a policy by optimizing the…

Artificial Intelligence · Computer Science 2024-12-24 Songjun Tu , Jingbo Sun , Qichao Zhang , Yaocheng Zhang , Jia Liu , Ke Chen , Dongbin Zhao

In offline reinforcement learning, a policy is learned using a static dataset in the absence of costly feedback from the environment. In contrast to the online setting, only using static datasets poses additional challenges, such as…

Machine Learning · Computer Science 2025-12-16 Marvin Alles , Philip Becker-Ehmck , Patrick van der Smagt , Maximilian Karl

Although deep learning techniques have been successfully applied to many tasks, interpreting deep neural network models is still a big challenge to us. Recently, many works have been done on visualizing and analyzing the mechanism of deep…

Machine Learning · Statistics 2018-06-25 Lin Guo , Hui Ye , Wenbo Su , Henhuan Liu , Kai Sun , Hang Xiang

The industry increasingly relies on deep learning (DL) technology for manufacturing inspections, which are challenging to automate with rule-based machine vision algorithms. DL-powered inspection systems derive defect patterns from labeled…

Machine Learning · Computer Science 2024-09-17 Altaf Allah Abbassi , Houssem Ben Braiek , Foutse Khomh , Thomas Reid