Related papers: Evidential positive opinion influence measures for…
In this paper, we propose a new data based model for influence maximization in online social networks. We use the theory of belief functions to overcome the data imperfection problem. Besides, the proposed model searches to detect…
The influence maximization is the problem of finding a set of social network users, called influencers, that can trigger a large cascade of propagation. Influencers are very beneficial to make a marketing campaign goes viral through social…
Information diffusion and influence maximization are important and extensively studied problems in social networks. Various models and algorithms have been proposed in the literature in the context of the influence maximization problem. A…
Influence maximization is the problem of selecting a set of influential users in the social network. Those users could adopt the product and trigger a large cascade of adoptions through the " word of mouth " effect. In this paper, we…
Online social networks provide a medium for citizens to form opinions on different societal issues, and a forum for public discussion. They also expose users to viral content, such as breaking news articles. In this paper, we study the…
In traditional models for word-of-mouth recommendations and viral marketing, the objective function has generally been based on reaching as many people as possible. However, a number of studies have shown that the indiscriminate spread of a…
We consider the problem of devising incentive strategies for viral marketing of a product. In particular, we assume that the seller can influence penetration of the product by offering two incentive programs: a) direct incentives to…
Viral marketing is different from other marketing strategies since it leverages the influence power in intimate relationship, e.g., close friends, family members, couples. Due to the development and popularity of social networking services,…
Viral marketing takes advantage of preexisting social networks among customers to achieve large changes in behaviour. Models of influence spread have been studied in a number of domains, including the effect of "word of mouth" in the…
Influencer marketing involves a wide range of strategies in which brands collaborate with popular content creators (i.e., influencers) to leverage their reach, trust, and impact on their audience to promote and endorse products or services.…
We introduce and discuss kinetic models of opinion formation on social networks in which the distribution function depends on both the opinion and the connectivity of the agents. The opinion formation model is subsequently coupled with a…
We study the use of viral marketing strategies on social networks to maximize revenue from the sale of a single product. We propose a model in which the decision of a buyer to buy the product is influenced by friends that own the product…
We present an analysis of a person-to-person recommendation network, consisting of 4 million people who made 16 million recommendations on half a million products. We observe the propagation of recommendations and the cascade sizes, which…
Influence maximization is the problem of finding influential users, or nodes, in a graph so as to maximize the spread of information. It has many applications in advertising and marketing on social networks. In this paper, we study a highly…
The process of opinion formation through synthesis and contrast of different viewpoints has been the subject of many studies in economics and social sciences. Today, this process manifests itself also in online social networks and social…
From its origins in the mid 90s, the application of the concept of virality to commercial communication has represented an opportunity for brands to cross the traditional barriers of the audience concerning advertising and turn it into…
Influence maximization (IM) aims to find seed users on an online social network to maximize the spread of information about a target product through word-of-mouth propagation among all users. Prior IM methods mostly focus on maximizing the…
Viral campaigns are crucial methods for word-of-mouth marketing in social communities. The goal of these campaigns is to encourage people for activity. The problem of incentivised and non-incentivised campaigns is studied in the paper.…
This thesis can be categorized under the Influencer Marketing industry with respect to social media initiatives. Influencer marketing is a modern tactic used by brands to enhance their visibility to their target audience by using the…
The goal of opinion maximization is to maximize the positive view towards a product, an ideology or any entity among the individuals in social networks. So far, opinion maximization is mainly studied as finding a set of influential nodes…