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User response prediction makes a crucial contribution to the rapid development of online advertising system and recommendation system. The importance of learning feature interactions has been emphasized by many works. Many deep models are…

Information Retrieval · Computer Science 2019-04-30 Yi Yang , Baile Xu , Furao Shen , Jian Zhao

Predicting Click-Through Rate (CTR) in billion-scale recommender systems poses a long-standing challenge for Graph Neural Networks (GNNs) due to the overwhelming computational complexity involved in aggregating billions of neighbors. To…

Information Retrieval · Computer Science 2024-05-09 Hao Chen , Yuanchen Bei , Qijie Shen , Yue Xu , Sheng Zhou , Wenbing Huang , Feiran Huang , Senzhang Wang , Xiao Huang

Click-through rate (CTR) prediction, which predicts the probability of a user clicking an ad, is a fundamental task in recommender systems. The emergence of heterogeneous information, such as user profile and behavior sequences, depicts…

Click-through rate (CTR) prediction is a critical task in online display advertising. The data involved in CTR prediction are typically multi-field categorical data, i.e., every feature is categorical and belongs to one and only one field.…

Machine Learning · Computer Science 2020-03-10 Junwei Pan , Jian Xu , Alfonso Lobos Ruiz , Wenliang Zhao , Shengjun Pan , Yu Sun , Quan Lu

The size of a website's active user base directly affects its value. Thus, it is important to monitor and influence a user's likelihood to return to a site. Essential to this is predicting when a user will return. Current state of the art…

Machine Learning · Computer Science 2019-09-06 Georg L. Grob , Ângelo Cardoso , C. H. Bryan Liu , Duncan A. Little , Benjamin Paul Chamberlain

The recent adoption of recurrent neural networks (RNNs) for session modeling has yielded substantial performance gains compared to previous approaches. In terms of context-aware session modeling, however, the existing RNN-based models are…

Information Retrieval · Computer Science 2018-05-10 Younghun Song , Jae-Gil Lee

Deep neural networks (DNNs) are powerful types of artificial neural networks (ANNs) that use several hidden layers. They have recently gained considerable attention in the speech transcription and image recognition community (Krizhevsky et…

Machine Learning · Computer Science 2017-06-15 Matthew Dixon , Diego Klabjan , Jin Hoon Bang

Real-time traffic flow prediction can not only provide travelers with reliable traffic information so that it can save people's time, but also assist the traffic management agency to manage traffic system. It can greatly improve the…

Machine Learning · Statistics 2018-08-17 Zeren Tan , Ruimin Li

In order to improve the accuracy of cross-platform advertisement recommendation, a graph neural network (GNN)- based advertisement recommendation method is analyzed. Through multi-dimensional modeling, user behavior data (e.g., click…

Machine Learning · Computer Science 2025-07-15 Xiang Li , Xinyu Wang , Yifan Lin

For better user satisfaction and business effectiveness, more and more attention has been paid to the sequence-based recommendation system, which is used to infer the evolution of users' dynamic preferences, and recent studies have noticed…

Information Retrieval · Computer Science 2021-07-15 Zhi Bian , Shaojun Zhou , Hao Fu , Qihong Yang , Zhenqi Sun , Junjie Tang , Guiquan Liu , Kaikui Liu , Xiaolong Li

Click-through rate (CTR) prediction is an important task for the companies to recommend products which better match user preferences. User behavior in digital advertising is dynamic and changes over time. It is crucial for the companies to…

Information Retrieval · Computer Science 2023-11-29 Ramazan Tarık Türksoy , Beyza Türkmen , Furkan Durmuş

Estimating click-through rate (CTR) accurately has an essential impact on improving user experience and revenue in sponsored search. For CTR prediction model, it is necessary to make out user real-time search intention. Most of the current…

Machine Learning · Computer Science 2021-03-31 Feng Li , Zhenrui Chen , Pengjie Wang , Yi Ren , Di Zhang , Xiaoyu Zhu

This paper explores an improved Adaboost algorithm based on Long Short-Term Memory Networks (LSTMs), which aims to improve the prediction accuracy of user clicks on web page advertisements. By comparing it with several common machine…

Machine Learning · Computer Science 2024-08-13 Qixuan Yu , Xirui Tang , Feiyang Li , Zinan Cao

This paper presents a comprehensive study on stock price prediction, leveragingadvanced machine learning (ML) and deep learning (DL) techniques to improve financial forecasting accuracy. The research evaluates the performance of various…

Statistical Finance · Quantitative Finance 2025-02-25 Daksh Dave , Gauransh Sawhney , Vikhyat Chauhan

In this work, we investigate the online learning problem of revenue maximization in ad auctions, where the seller needs to learn the click-through rates (CTRs) of each ad candidate and charge the price of the winner through a pay-per-click…

Information Retrieval · Computer Science 2024-03-05 Zhe Feng , Christopher Liaw , Zixin Zhou

User behaviors on an e-commerce app not only contain different kinds of feedback on items but also sometimes imply the cognitive clue of the user's decision-making. For understanding the psychological procedure behind user decisions, we…

Artificial Intelligence · Computer Science 2023-02-02 Jian Dong , Yisong Yu , Yapeng Zhang , Yimin Lv , Shuli Wang , Beihong Jin , Yongkang Wang , Xingxing Wang , Dong Wang

In many classical e-commerce platforms, personalized recommendation has been proven to be of great business value, which can improve user satisfaction and increase the revenue of platforms. In this paper, we present a new recommendation…

Information Retrieval · Computer Science 2022-02-22 Qijie Shen , Hong Wen , Wanjie Tao , Jing Zhang , Fuyu Lv , Zulong Chen , Zhao Li

Click-through rate (CTR) prediction plays a crucial role in modern recommender systems. While many existing methods utilize ensemble networks to improve CTR model performance, they typically restrict the ensemble to only two or three…

Information Retrieval · Computer Science 2025-06-23 Honghao Li , Lei Sang , Yi Zhang , Guangming Cui , Yiwen Zhang

Human motion modelling is a classical problem at the intersection of graphics and computer vision, with applications spanning human-computer interaction, motion synthesis, and motion prediction for virtual and augmented reality. Following…

Computer Vision and Pattern Recognition · Computer Science 2017-05-09 Julieta Martinez , Michael J. Black , Javier Romero

Predicting user responses, such as clicks and conversions, is of great importance and has found its usage in many Web applications including recommender systems, web search and online advertising. The data in those applications is mostly…

Machine Learning · Computer Science 2016-11-02 Yanru Qu , Han Cai , Kan Ren , Weinan Zhang , Yong Yu , Ying Wen , Jun Wang