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Nowadays, recommender systems and search engines play an integral role in fashion e-commerce. Still, many challenges lie ahead, and this study tries to tackle some. This article first suggests a content-based fashion recommender system that…
User behaviors on an e-commerce app not only contain different kinds of feedback on items but also sometimes imply the cognitive clue of the user's decision-making. For understanding the psychological procedure behind user decisions, we…
Over the past years, e-commerce platforms have expanded substantially, providing customers with convenient shopping experiences. To enhance e-commerce websites, it's essential to grasp user engagement and factors affecting conversion rates.…
This paper takes a deep learning approach to understand consumer credit risk when e-commerce platforms issue unsecured credit to finance customers' purchase. The "NeuCredit" model can capture both serial dependences in multi-dimensional…
Recommendation systems have become ubiquitous in today's online world and are an integral part of practically every e-commerce platform. While traditional recommender systems use customer history, this approach is not feasible in 'cold…
With the rapidly increasing interest in machine learning based solutions for automatic image annotation, the availability of reference annotations for algorithm training is one of the major bottlenecks in the field. Crowdsourcing has…
In Business Intelligence, accurate predictive modeling is the key for providing adaptive decisions. We studied predictive modeling problems in this research which was motivated by real-world cases that Microsoft data scientists encountered…
The quick growth of shops using artificial intelligence (AI) techniques has changed digital marketing activities and changed how businesses interact and reach their consumers. (AI) techniques are reshaping digital interactions between shops…
With the arrival of the big data era, recommendation system has been a hot technology for enterprises to streamline their sales. Recommendation algorithms for individual users have been extensively studied over the past decade. Most…
The prediction of student performance and the analysis of students' learning behavior play an important role in enhancing online courses. By analysing a massive amount of clickstream data that captures student behavior, educators can gain…
This thesis contributes a structured inquiry into the open actuarial mathematics problem of modelling user behaviour using machine learning methods, in order to predict purchase intent of non-life insurance products. It is valuable for a…
Recommender system has become an inseparable part of online shopping and its usability is increasing with the advancement of these e-commerce sites. An effective and efficient recommender system benefits both the seller and the buyer…
In an attempt to balance precision and recall in the search page, leading digital shops have been effectively nudging users into select category facets as early as in the type-ahead suggestions. In this work, we present SessionPath, a novel…
Livestream e-commerce integrates live streaming and online shopping, allowing viewers to make purchases while watching. However, effective marketing strategies remain a challenge due to limited empirical research and subjective biases from…
Predicting customer future purchases and lifetime value is a key metrics for managing marketing campaigns and optimizing marketing spend. This task is specifically challenging when the relationships between the customer and the firm are of…
In e-commerce, the watchlist enables users to track items over time and has emerged as a primary feature, playing an important role in users' shopping journey. Watchlist items typically have multiple attributes whose values may change over…
Multi-class product counting and recognition identifies product items from images or videos for automated retail checkout. The task is challenging due to the real-world scenario of occlusions where product items overlap, fast movement in…
This study utilizes an ensemble of feedforward neural network models to analyze large-volume and high-dimensional consumer touchpoints and their impact on purchase decisions. When applied to a proprietary dataset of consumer touchpoints and…
The Click-Through Rate (CTR) prediction task is critical in industrial recommender systems, where models are usually deployed on dynamic streaming data in practical applications. Such streaming data in real-world recommender systems face…
Discrete-choice models are used in economics, marketing and revenue management to predict customer purchase probabilities, say as a function of prices and other features of the offered assortment. While they have been shown to be…