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Social norm interventions are used promote prosocial behaviors by highlighting prevalent actions, but their effectiveness is often limited in heterogeneous populations where shared understandings of desirable behaviors are lacking. This…

Human-Computer Interaction · Computer Science 2026-02-10 Yibin Feng , Tianqi Song , Yugin Tan , Zicheng Zhu , Yi-Chieh Lee

Physical contact remains difficult to trace in large metropolitan networks, though it is a key vehicle for the transmission of contagious outbreaks. Co-presence encounters during daily transit use provide us with a city-scale time-resolved…

Physics and Society · Physics 2014-05-20 Lijun Sun , Kay W. Axhausen , Der-Horng Lee , Manuel Cebrian

We report on a data-driven investigation aimed at understanding the dynamics of message spreading in a real-world dynamical network of human proximity. We use data collected by means of a proximity-sensing network of wearable sensors that…

Networking and Internet Architecture · Computer Science 2012-08-09 André Panisson , Alain Barrat , Ciro Cattuto , Wouter Van den Broeck , Giancarlo Ruffo , Rossano Schifanella

Many complex systems are characterized by broad distributions capturing, for example, the size of firms, the population of cities or the degree distribution of complex networks. Typically this feature is explained by means of a preferential…

Physics and Society · Physics 2012-02-29 Przemyslaw A. Grabowicz , Victor M. Eguiluz

In a randomized study, leveraging covariates related to the outcome (e.g. disease status) may produce less variable estimates of the effect of exposure. For contagion processes operating on a contact network, transmission can only occur…

Contagion processes have been proven to fundamentally depend on the structural properties of the interaction networks conveying them. Many real networked systems are characterized by clustered substructures representing either collections…

Physics and Society · Physics 2021-06-01 Giulio Burgio , Alex Arenas , Sergio Gómez , Joan T. Matamalas

The spread of disinformation (maliciously spread false information) in online social networks has become an important problem in today's society. Disinformation's spread is facilitated by the fact that individuals often accept false…

Physics and Society · Physics 2025-04-15 Corbit R. Sampson , Juan G. Restrepo

The structure of an online social network in most cases cannot be described just by links between its members. We study online social networks, in which members may have certain attitude, positive or negative toward each other, and so the…

Social and Information Networks · Computer Science 2012-12-10 Cong Wang , Andrei A. Bulatov

Several biological and social contagion phenomena, such as superspreading events or social reinforcement, are the results of multi-body interactions, for which hypergraphs offer a natural mathematical description. In this paper, we develop…

Online information ecosystems are now central to our everyday social interactions. Of the many opportunities and challenges this presents, the capacity for artificial agents to shape individual and collective human decision-making in such…

Populations and Evolution · Quantitative Biology 2023-12-07 Theodor Cimpeanu , Alexander J. Stewart

Similar to charitable giving in real world, donation behaviors play an important role in the complex interactions among individuals in virtual worlds. However, it is not clear if the donation process is random or not. We investigate this…

Physics and Society · Physics 2022-08-23 Yan-Hong Yang , Ming-Xia Li , Wei-Xing Zhou , H. E. Stanley

Growing networks have a causal structure. We show that the causality strongly influences the scaling and geometrical properties of the network. In particular the average distance between nodes is smaller for causal networks than for…

Disordered Systems and Neural Networks · Physics 2009-11-11 P. Bialas , Z. Burda , B. Waclaw

We present a minimal yet empirically-grounded theory for the spread of online harms (e.g. misinformation, hate) across current multi-platform social media and future Metaverses. New physics emerges from the interplay between the intrinsic…

Physics and Society · Physics 2022-01-13 Chen Xu , Pak Ming Hui , Om K. Jha , Chenkai Xia , Neil F. Johnson

We study the diffusion of influence in random multiplex networks where links can be of $r$ different types, and for a given content (e.g., rumor, product, political view), each link type is associated with a content dependent parameter…

Physics and Society · Physics 2012-09-11 Osman Yagan , Virgil Gligor

Understanding susceptibility to online influence is crucial for mitigating the spread of misinformation and protecting vulnerable audiences. This paper investigates susceptibility to influence within social networks, focusing on the…

Social and Information Networks · Computer Science 2025-05-15 Luca Luceri , Jinyi Ye , Julie Jiang , Emilio Ferrara

The dynamics of herd immunity depend crucially on the interaction between collective social behavior and disease transmission, but the role of heterogeneity in this context frequently remains unclear. Here, we dissect this co-evolutionary…

Physics and Society · Physics 2026-02-05 Mehran Noori , Nahid Azimi-Tafreshi , Mohammad Salahshour

Our model describes competition between groups driven by the choices of self-interested voters within groups. Within a Poisson voting environment, parties observe aggregate support from groups and can allocate prizes or punishments to them.…

Probability · Mathematics 2016-11-21 Alastair Smith , Bruce Bueno de Mesquita , Tom LaGatta

Fads, product adoption, mobs, rumors, memes, and emergent norms are diverse social contagions that have been modeled as network cascades. Empirical study of these cascades is vulnerable to what we describe as the "opacity problem": the…

Social and Information Networks · Computer Science 2018-11-21 George Berry , Christopher J. Cameron , Patrick Park , Michael W. Macy

We present an analysis of a person-to-person recommendation network, consisting of 4 million people who made 16 million recommendations on half a million products. We observe the propagation of recommendations and the cascade sizes, which…

Physics and Society · Physics 2007-05-23 Jure Leskovec , Lada A. Adamic , Bernardo A. Huberman

Recent research on social contagion processes has revealed the limitations of traditional networks, which capture only pairwise relationships, to characterize complex multiparty relationships and group influences properly. Social contagion…

Social and Information Networks · Computer Science 2024-08-19 Lidan Liang , Shaoxuan Cui , Fangzhou Liu
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