Related papers: Representation Learning-Assisted Click-Through Rat…
Click-through rate (CTR) prediction is a fundamental task in modern recommender systems. In recent years, the integration of large language models (LLMs) has been shown to effectively enhance the performance of traditional CTR methods.…
CTR prediction is essential for modern recommender systems. Ranging from early factorization machines to deep learning based models in recent years, existing CTR methods focus on capturing useful feature interactions or mining important…
Click-through rate (CTR) prediction plays an important role in online advertising and recommendation systems, which aims at estimating the probability of a user clicking on a specific item. Feature interaction modeling and user interest…
Click-through rate (CTR) prediction is a crucial area of research in online advertising. While binary cross entropy (BCE) has been widely used as the optimization objective for treating CTR prediction as a binary classification problem,…
The two primary tasks in the search recommendation system are search relevance matching and click-through rate (CTR) prediction -- the former focuses on seeking relevant items for user queries whereas the latter forecasts which item may…
User response prediction, which aims to predict the probability that a user will provide a predefined positive response in a given context such as clicking on an ad or purchasing an item, is crucial to many industrial applications such as…
Click-Through Rate (CTR) prediction is a crucial component in the online advertising industry. In order to produce a personalized CTR prediction, an industry-level CTR prediction model commonly takes a high-dimensional (e.g., 100 or 1000…
Recommendation is a prevalent and critical service in information systems. To provide personalized suggestions to users, industry players embrace machine learning, more specifically, building predictive models based on the click behavior…
Click-through rate (CTR) prediction is a crucial issue in recommendation systems. There has been an emergence of various public CTR datasets. However, existing datasets primarily suffer from the following limitations. Firstly, users…
Click-Through Rate (CTR) prediction, which aims to estimate the probability of a user clicking on an item, is a key task in online advertising. Numerous existing CTR models concentrate on modeling the feature interactions within a solitary…
Recommendation systems and computing advertisements have gradually entered the field of academic research from the field of commercial applications. Click-through rate prediction is one of the core research issues because the prediction…
We describe a parallel bayesian online deep learning framework (PBODL) for click-through rate (CTR) prediction within today's Tencent advertising system, which provides quick and accurate learning of user preferences. We first explain the…
Click-Through Rate (CTR) prediction is critical for industrial recommender systems, where most deep CTR models follow an Embedding \& Feature Interaction paradigm. However, the majority of methods focus on designing network architectures to…
For better user experience and business effectiveness, Click-Through Rate (CTR) prediction has been one of the most important tasks in E-commerce. Although extensive CTR prediction models have been proposed, learning good representation of…
As an important modeling paradigm in click-through rate (CTR) prediction, the Deep & Cross Network (DCN) and its derivative models have gained widespread recognition primarily due to their success in a trade-off between computational cost…
Click-through rate (CTR) prediction is widely used in academia and industry. Most CTR tasks fall into a feature embedding \& feature interaction paradigm, where the accuracy of CTR prediction is mainly improved by designing practical…
Click-through rate (CTR) prediction models are common in many online applications such as digital advertising and recommender systems. Field-Aware Factorization Machine (FFM) and Field-weighted Factorization Machine (FwFM) are…
Click-through rate (CTR) prediction plays important role in personalized advertising and recommender systems. Though many models have been proposed such as FM, FFM and DeepFM in recent years, feature engineering is still a very important…
Predicting Click-Through Rates is a crucial function within recommendation and advertising platforms, as the output of CTR prediction determines the order of items shown to users. The Embedding \& MLP paradigm has become a standard approach…
Click-through rate (CTR) prediction plays a key role in modern online personalization services. In practice, it is necessary to capture user's drifting interests by modeling sequential user behaviors to build an accurate CTR prediction…