Related papers: Representation Learning-Assisted Click-Through Rat…
For industrial-scale advertising systems, prediction of ad click-through rate (CTR) is a central problem. Ad clicks constitute a significant class of user engagements and are often used as the primary signal for the usefulness of ads to…
Accurate click-through rate (CTR) prediction is vital for online advertising and recommendation systems. Recent deep learning advancements have improved the ability to capture feature interactions and understand user interests. However,…
Click-through rate (CTR) prediction is one of the most central tasks in online advertising systems. Recent deep learning-based models that exploit feature embedding and high-order data nonlinearity have shown dramatic successes in CTR…
Click through rate (CTR) prediction is very important for Native advertisement but also hard as there is no direct query intent. In this paper we propose a large-scale event embedding scheme to encode the each user browsing event by…
Click-Through Rate (CTR) prediction, estimating the probability of a user clicking on an item, is essential in industrial applications, such as online advertising. Many works focus on user behavior modeling to improve CTR prediction…
Click-through rate (CTR) prediction of advertisements on online social network platforms to optimize advertising is of much interest. Prior works build machine learning models that take a user-centric approach in terms of training -- using…
In Click-Through Rate (CTR) prediction, the long behavior sequence, comprising the user's long period of historical interactions with items has a vital influence on assessing the user's interest in the candidate item. Existing approaches…
Common click-through rate (CTR) prediction recommender models tend to exhibit feature-level bias, which leads to unfair recommendations among item groups and inaccurate recommendations for users. While existing methods address this issue by…
The predictions of click through rate (CTR) and conversion rate (CVR) play a crucial role in the success of ad-recommendation systems. A Deep Hierarchical Ensemble Network (DHEN) has been proposed to integrate multiple feature crossing…
Sponsored search is a multi-billion dollar industry and makes up a major source of revenue for search engines (SE). click-through-rate (CTR) estimation plays a crucial role for ads selection, and greatly affects the SE revenue, advertiser…
Most current click-through rate prediction(CTR)models create explicit or implicit high-order feature crosses through Hadamard product or inner product, with little attention to the importance of feature crossing; only few models are either…
Click-through rate (CTR) prediction is a fundamental technique in recommendation and advertising systems. Recent studies have proved that learning a unified model to serve multiple domains is effective to improve the overall performance.…
This paper proposes new methods to enhance click-through rate (CTR) prediction models using the Deep Interest Network (DIN) model, specifically applied to the advertising system of Alibaba's Taobao platform. Unlike traditional deep learning…
Feature engineering has been the key to the success of many prediction models. However, the process is non-trivial and often requires manual feature engineering or exhaustive searching. DNNs are able to automatically learn feature…
Modeling feature interactions plays a crucial role in accurately predicting click-through rates (CTR) in advertising systems. To capture the intricate patterns of interaction, many existing models employ matrix-factorization techniques to…
Natural content and advertisement coexist in industrial recommendation systems but differ in data distribution. Concretely, traffic related to the advertisement is considerably sparser compared to that of natural content, which motivates…
Click-Through Rate (CTR) prediction plays an important role in many industrial applications, such as online advertising and recommender systems. How to capture users' dynamic and evolving interests from their behavior sequences remains a…
Click-through-rate (CTR) prediction plays an important role in online advertising and ad recommender systems. In the past decade, maximizing CTR has been the main focus of model development and solution creation. Therefore, researchers and…
Click-through rate(CTR) prediction is a core task in cost-per-click(CPC) advertising systems and has been studied extensively by machine learning practitioners. While many existing methods have been successfully deployed in practice, most…
Click-through rate (CTR) prediction, which predicts the probability of a user clicking an ad, is a fundamental task in recommender systems. The emergence of heterogeneous information, such as user profile and behavior sequences, depicts…