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This paper introduces a novel approach for click-through rate (CTR) prediction within industrial recommender systems, addressing the inherent challenges of numerical imbalance and geometric asymmetry. These challenges stem from imbalanced…

Information Retrieval · Computer Science 2024-06-07 Beyza Turkmen , Ramazan Tarik Turksoy , Hasan Saribas , Hakan Cevikalp

We aim to provably complete a sparse and highly-missing tensor in the presence of covariate information along tensor modes. Our motivation comes from online advertising where users click-through-rates (CTR) on ads over various devices form…

Machine Learning · Statistics 2022-04-08 Hilda S Ibriga , Will Wei Sun

Click-through rate (CTR) prediction is a critical task in online display advertising. The data involved in CTR prediction are typically multi-field categorical data, i.e., every feature is categorical and belongs to one and only one field.…

Machine Learning · Computer Science 2020-03-10 Junwei Pan , Jian Xu , Alfonso Lobos Ruiz , Wenliang Zhao , Shengjun Pan , Yu Sun , Quan Lu

In this paper, we consider the Click-Through-Rate (CTR) prediction problem. Factorization Machines and their variants consider pair-wise feature interactions, but normally we won't do high-order feature interactions using FM due to high…

Artificial Intelligence · Computer Science 2021-11-30 Kai Wang , Chunxu Shen , Chaoyun Zhang Wenye Ma

Click-through rate (CTR) prediction is one of the fundamental tasks for online advertising and recommendation. While multi-layer perceptron (MLP) serves as a core component in many deep CTR prediction models, it has been widely recognized…

Information Retrieval · Computer Science 2023-12-01 Kelong Mao , Jieming Zhu , Liangcai Su , Guohao Cai , Yuru Li , Zhenhua Dong

In online advertising, a set of potential advertisements can be ranked by a certain auction system where usually the top-1 advertisement would be selected and displayed at an advertising space. In this paper, we show a selection bias issue…

Information Retrieval · Computer Science 2022-06-09 Shinya Suzumura , Hitoshi Abe

The evolution of previous Click-Through Rate (CTR) models has mainly been driven by proposing complex components, whether shallow or deep, that are adept at modeling feature interactions. However, there has been less focus on improving…

Information Retrieval · Computer Science 2024-11-26 Kexin Zhang , Fuyuan Lyu , Xing Tang , Dugang Liu , Chen Ma , Kaize Ding , Xiuqiang He , Xue Liu

A large-scale industrial recommendation platform typically consists of multiple associated scenarios, requiring a unified click-through rate (CTR) prediction model to serve them simultaneously. Existing approaches for multi-scenario CTR…

Information Retrieval · Computer Science 2023-06-26 Xing Tang , Yang Qiao , Yuwen Fu , Fuyuan Lyu , Dugang Liu , Xiuqiang He

The study of user interest models has received a great deal of attention in click through rate (CTR) prediction recently. These models aim at capturing user interest from different perspectives, including user interest evolution, session…

Information Retrieval · Computer Science 2022-06-07 Xiaochen Li , Xin Song , Pengjia Yuan , Xialong Liu , Yu Zhang

The recommendation has been playing a key role in many industries, e.g., e-commerce, streaming media, social media, etc. Recently, a new recommendation scenario, called Trigger-Induced Recommendation (TIR), where users are able to…

Information Retrieval · Computer Science 2024-08-06 Zhibo Xiao , Luwei Yang , Tao Zhang , Wen Jiang , Wei Ning , Yujiu Yang

Recommendation systems are essential for personalizing e-commerce shopping experiences. Among these, Trigger-Induced Recommendation (TIR) has emerged as a key scenario, which utilizes a trigger item (explicitly represents a user's…

Information Retrieval · Computer Science 2026-02-17 Zhihao Lv , Longtao Zhang , Ailong He , Shuzhi Cao , Shuguang Han , Jufeng Chen

Learning to capture feature relations effectively and efficiently is essential in click-through rate (CTR) prediction of modern recommendation systems. Most existing CTR prediction methods model such relations either through tedious…

Information Retrieval · Computer Science 2021-11-10 Jian Zhu , Congcong Liu , Pei Wang , Xiwei Zhao , Guangpeng Chen , Junsheng Jin , Changping Peng , Zhangang Lin , Jingping Shao

Neural-based multi-task learning (MTL) has been successfully applied to many recommendation applications. However, these MTL models (e.g., MMoE, PLE) did not consider feature interaction during the optimization, which is crucial for…

In recent years, live streaming platforms have gained immense popularity as they allow users to broadcast their videos and interact in real-time with hosts and peers. Due to the dynamic changes of live content, accurate recommendation…

Computer Vision and Pattern Recognition · Computer Science 2023-06-27 Jiaxin Deng , Dong Shen , Shiyao Wang , Xiangyu Wu , Fan Yang , Guorui Zhou , Gaofeng Meng

One of the challenges in display advertising is that the distribution of features and click through rate (CTR) can exhibit large shifts over time due to seasonality, changes to ad campaigns and other factors. The predominant strategy to…

With the rapid growth of user historical behavior data, user interest modeling has become a prominent aspect in Click-Through Rate (CTR) prediction, focusing on learning user intent representations. However, this complexity poses…

Information Retrieval · Computer Science 2025-05-09 Xin Song , Xiaochen Li , Jinxin Hu , Hong Wen , Zulong Chen , Yu Zhang , Xiaoyi Zeng , Jing Zhang

The click-through rate (CTR) prediction task is to predict whether a user will click on the recommended item. As mind-boggling amounts of data are produced online daily, accelerating CTR prediction model training is critical to ensuring an…

Modern e-commerce platforms employ various auction mechanisms to allocate paid slots for a given item. To scale this approach to the millions of auctions, the platforms suggest promotion tools based on the autobidding algorithms. These…

Machine Learning · Computer Science 2026-03-03 Ivan Zhigalskii , Andrey Pudovikov , Aleksandr Katrutsa , Egor Samosvat

In many classical e-commerce platforms, personalized recommendation has been proven to be of great business value, which can improve user satisfaction and increase the revenue of platforms. In this paper, we present a new recommendation…

Information Retrieval · Computer Science 2022-02-22 Qijie Shen , Hong Wen , Wanjie Tao , Jing Zhang , Fuyu Lv , Zulong Chen , Zhao Li

Taxi demand prediction has recently attracted increasing research interest due to its huge potential application in large-scale intelligent transportation systems. However, most of the previous methods only considered the taxi demand…

Machine Learning · Computer Science 2019-05-17 Lingbo Liu , Zhilin Qiu , Guanbin Li , Qing Wang , Wanli Ouyang , Liang Lin
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