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Online influence maximization (OIM) is a popular problem in social networks to learn influence propagation model parameters and maximize the influence spread at the same time. Most previous studies focus on the independent cascade (IC)…

Machine Learning · Computer Science 2021-04-27 Shuai Li , Fang Kong , Kejie Tang , Qizhi Li , Wei Chen

Influence Maximization (IM) aims at finding the most influential users in a social network, i. e., users who maximize the spread of an opinion within a certain propagation model. Previous work investigated the correlation between influence…

Social and Information Networks · Computer Science 2020-04-02 Mehmet Simsek , Henning Meyerhenke

In the last few years, many closed social networks such as WhatsAPP and WeChat have emerged to cater for people's growing demand of privacy and independence. In a closed social network, the posted content is not available to all users or…

Social and Information Networks · Computer Science 2022-09-22 Shixun Huang , Wenqing Lin , Zhifeng Bao , Jiachen Sun

Finding the seed set that maximizes the influence spread over a network is a well-known NP-hard problem. Though a greedy algorithm can provide near-optimal solutions, the subproblem of influence estimation renders the solutions inefficient.…

Machine Learning · Computer Science 2023-10-17 George Panagopoulos , Nikolaos Tziortziotis , Michalis Vazirgiannis , Fragkiskos D. Malliaros

Influence Maximization (IM) in temporal graphs focuses on identifying influential "seeds" that are pivotal for maximizing network expansion. We advocate defining these seeds through Influence Propagation Paths (IPPs), which is essential for…

Social and Information Networks · Computer Science 2025-04-16 Laixin Xie , Ying Zhang , Xiyuan Wang , Shiyi Liu , Shenghan Gao , Xingxing Xing , Wei Wan , Haipeng Zhang , Quan Li

We consider the problem of \emph{influence maximization}, the problem of maximizing the number of people that become aware of a product by finding the `best' set of `seed' users to expose the product to. Most prior work on this topic…

Social and Information Networks · Computer Science 2016-04-28 Sharan Vaswani , Laks. V. S. Lakshmanan , Mark Schmidt

Most previous work on influence maximization in social networks is limited to the non-adaptive setting in which the marketer is supposed to select all of the seed users, to give free samples or discounts to, up front. A disadvantage of this…

Social and Information Networks · Computer Science 2016-04-28 Sharan Vaswani , Laks V. S. Lakshmanan

Competitive Influence Maximization (CIM) has been studied for years due to its wide application in many domains. Most current studies primarily focus on the micro-level optimization by designing policies for one competitor to defeat its…

Social and Information Networks · Computer Science 2023-08-22 Congcong Zhang , Jingya Zhou , Jin Wang , Jianxi Fan , Yingdan Shi

This paper examines the problem of adaptive influence maximization in social networks. As adaptive decision making is a time-critical task, a realistic feedback model has been considered, called myopic. In this direction, we propose the…

Social and Information Networks · Computer Science 2018-07-09 Guillaume Salha , Nikolaos Tziortziotis , Michalis Vazirgiannis

We study the task of selecting $k$ nodes, in a social network of size $n$, to seed a diffusion with maximum expected spread size, under the independent cascade model with cascade probability $p$. Most of the previous work on this problem…

Social and Information Networks · Computer Science 2022-05-24 Dean Eckles , Hossein Esfandiari , Elchanan Mossel , M. Amin Rahimian

The Influence Maximization (IM) problem aims to find a small set of influential users to maximize their influence spread in a social network. Traditional methods rely on fixed diffusion models with known parameters, limiting their…

Social and Information Networks · Computer Science 2026-04-15 Hongliang Qiao , Shanshan Feng , Min Zhou , Xutao Li , Yunming Ye , Fan Li , Shuo Shang , Yew-Soon Ong

Influence maximization, the fundamental of viral marketing, aims to find top-$K$ seed nodes maximizing influence spread under certain spreading models. In this paper, we study influence maximization from a game perspective. We propose a…

Artificial Intelligence · Computer Science 2020-06-04 Yu Zhang , Yan Zhang

Given a graph G, a budget k and a misinformation seed set S, Influence Minimization (IMIN) via node blocking aims to find a set of k nodes to be blocked such that the expected spread of S is minimized. This problem finds important…

Databases · Computer Science 2024-05-22 Jinghao Wang , Yanping Wu , Xiaoyang Wang , Ying Zhang , Lu Qin , Wenjie Zhang , Xuemin Lin

A topic propagating in a social network reaches its tipping point if the number of users discussing it in the network exceeds a critical threshold such that a wide cascade on the topic is likely to occur. In this paper, we consider the task…

Social and Information Networks · Computer Science 2014-06-19 Peng Zhang , Wei Chen , Xiaoming Sun , Yajun Wang , Jialin Zhang

We consider the *adaptive influence maximization problem*: given a network and a budget $k$, iteratively select $k$ seeds in the network to maximize the expected number of adopters. In the *full-adoption feedback model*, after selecting…

Social and Information Networks · Computer Science 2022-06-15 Wei Chen , Binghui Peng , Grant Schoenebeck , Biaoshuai Tao

Given a social network modeled as a weighted graph $G$, the influence maximization problem seeks $k$ vertices to become initially influenced, to maximize the expected number of influenced nodes under a particular diffusion model. The…

Distributed, Parallel, and Cluster Computing · Computer Science 2021-04-13 Soheil Shahrouz , Saber Salehkaleybar , Matin Hashemi

In social online platforms, identifying influential seed users to maximize influence spread is a crucial as it can greatly diminish the cost and efforts required for information dissemination. While effective, traditional methods for…

Social and Information Networks · Computer Science 2025-01-03 Huyen Nguyen , Hieu Dam , Nguyen Do , Cong Tran , Cuong Pham

The study of continuous-time information diffusion has been an important area of research for many applications in recent years. When only the diffusion traces (cascades) are accessible, cascade-based network inference and influence…

Social and Information Networks · Computer Science 2024-05-22 Keke Huang , Ruize Gao , Bogdan Cautis , Xiaokui Xiao

We study the online influence maximization problem in social networks under the independent cascade model. Specifically, we aim to learn the set of "best influencers" in a social network online while repeatedly interacting with it. We…

Machine Learning · Computer Science 2018-06-20 Zheng Wen , Branislav Kveton , Michal Valko , Sharan Vaswani

Information diffusion in networks has received a lot of recent attention. Most previous work addresses the influence maximization problem of selecting an appropriate set of seed nodes to initiate the diffusion process so that the largest…

Social and Information Networks · Computer Science 2016-09-13 Konstantinos Liontis , Evaggelia Pitoura