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The success of online social platforms hinges on their ability to predict and understand user behavior at scale. Here, we present data suggesting that context-aware modeling approaches may offer a holistic yet lightweight and potentially…
With the rapid growth and prevalence of social network applications (Apps) in recent years, understanding user engagement has become increasingly important, to provide useful insights for future App design and development. While several…
User engagement is crucial to the long-term success of a mobile app. Several metrics, such as dwell time, have been used for measuring user engagement. However, how to effectively predict user engagement in the context of mobile apps is…
Predicting the next mobile app a user will launch is essential for proactive mobile services. Yet accurate prediction remains challenging in real-world settings, where user intent can shift rapidly within short sessions and user-specific…
The presence of Super-Apps have changed the way we think about the interactions between users and commerce. It then comes as no surprise that it is also redefining the way banking is done. The paper investigates how different interactions…
Learning general-purpose user representations based on user behavioral logs is an increasingly popular user modeling approach. It benefits from easily available, privacy-friendly yet expressive data, and does not require extensive re-tuning…
There are around a hundred installed apps on an average smartphone. The high number of apps and the limited number of app icons that can be displayed on the device's screen requires a new paradigm to address their visibility to the user. In…
In this study, we propose a novel graph-based approach to model, analyze and comprehend user interactions within a social media platform based on post-comment relationship. We construct a user interaction graph from social media data and…
User behavior modeling is important for industrial applications such as demographic attribute prediction, content recommendation, and target advertising. Existing methods represent behavior log as a sequence of adopted items and find…
Most of the existing works on human activity analysis focus on recognition or early recognition of the activity labels from complete or partial observations. Similarly, almost all of the existing video captioning approaches focus on the…
Explosion of number of smartphone apps and their diversity has created a fertile ground to study behaviour of smartphone users. Patterns of app usage, specifically types of apps and their duration are influenced by the state of the user and…
Public sharing is integral to online platforms. This includes the popular multimedia messaging application Snapchat, on which public sharing is relatively new and unexplored in prior research. In mobile-first applications, sharing contexts…
Apps are emerging as an important form of on-line content, and they combine aspects of Web usage in interesting ways --- they exhibit a rich temporal structure of user adoption and long-term engagement, and they exist in a broader social…
Understanding and modeling the popularity of User Generated Content (UGC) short videos on social media platforms presents a critical challenge with broad implications for content creators and recommendation systems. This study delves deep…
Most modern recommendation algorithms are data-driven: they generate personalized recommendations by observing users' past behaviors. A common assumption in recommendation is that how a user interacts with a piece of content (e.g., whether…
Mobile health applications that track activities, such as exercise, sleep, and diet, are becoming widely used. While these activity tracking applications have the potential to improve our health, user engagement and retention are critical…
With the increasing number of mobile Apps developed, they are now closely integrated into daily life. In this paper, we develop a framework to predict mobile Apps that are most likely to be used regarding the current device status of a…
As mobile app usage continues to rise, so does the generation of extensive user interaction data, which includes actions such as swiping, zooming, or the time spent on a screen. Apps often collect a large amount of this data and claim to…
A day in the life of a person involves a broad range of activities which are common across many people. Going beyond diurnal cycles, a central question is: to what extent do individuals act according to patterns shared across an entire…
Social Networks represent one of the most important online sources to share content across a world-scale audience. In this context, predicting whether a post will have any impact in terms of engagement is of crucial importance to drive the…