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Correctly pricing products or services in an online marketplace presents a challenging problem and one of the critical factors for the success of the business. When users are looking to buy an item they typically search for it. Query…
This dissertation examines three distinct big data analytics problems related to the social aspects of consumers' choices. The main goal of this line of research is to help two sided platform firms to target their marketing policies given…
We develop a decision making framework to cast the problem of learning a ranking policy for search or recommendation engines in a two-sided e-commerce marketplace as an expected reward optimization problem using observational data. As a…
In e-commerce, ranking the search results based on users' preference is the most important task. Commercial e-commerce platforms, such as, Amazon, Alibaba, eBay, Walmart, etc. perform extensive and relentless research to perfect their…
Sponsored search in E-commerce platforms such as Amazon, Taobao and Tmall provides sellers an effective way to reach potential buyers with most relevant purpose. In this paper, we study the auction mechanism optimization problem in…
E-commerce marketplaces provide business opportunities to millions of sellers worldwide. Some of these sellers have special relationships with the marketplace by virtue of using their subsidiary services (e.g., fulfillment and/or shipping…
Many interesting problems in the Internet industry can be framed as a two-sided marketplace problem. Examples include search applications and recommender systems showing people, jobs, movies, products, restaurants, etc. Incorporating…
Recent years have witnessed the rise of many successful e-commerce marketplace platforms like the Amazon marketplace, AirBnB, Uber/Lyft, and Upwork, where a central platform mediates economic transactions between buyers and sellers.…
E-commerce Search Results Pages (SRPs) are evolving from linear lists to complex, non-linear layouts, rendering traditional position-biased ranking models insufficient. Moreover, existing optimization frameworks typically maximize…
Many online platforms today (such as Amazon, Netflix, Spotify, LinkedIn, and AirBnB) can be thought of as two-sided markets with producers and customers of goods and services. Traditionally, recommendation services in these platforms have…
As the largest e-commerce platform, Taobao helps advertisers reach billions of search queries each day via sponsored search, which has also contributed considerable revenue to the platform. An efficient bidding strategy to cater to diverse…
Embedding-based Retrieval (EBR) in e-commerce search is a powerful search retrieval technique to address semantic matches between search queries and products. However, commercial search engines like Facebook Marketplace Search are complex…
Online marketplaces frequently run pricing experiments in environments where users choose from a list of items. In these settings, items compete for users' limited attention and demand, creating interference among items within a list:…
Ranking plays a central role in connecting users and providers in Information Retrieval (IR) systems, making provider-side fairness an important challenge. While recent research has begun to address fairness in ranking, most existing…
Search-based recommendation is one of the most critical application scenarios in e-commerce platforms. Users' complex search contexts--such as spatiotemporal factors, historical interactions, and current query's information--constitute an…
Online advertising in E-commerce platforms provides sellers an opportunity to achieve potential audiences with different target goals. Ad serving systems (like display and search advertising systems) that assign ads to pages should satisfy…
Booking.com is a virtual two-sided marketplace where guests and accommodation providers are the two distinct stakeholders. They meet to satisfy their respective and different goals. Guests want to be able to choose accommodations from a…
Modern e-commerce platforms offer vast product selections, making it difficult for customers to find items that they like and that are relevant to their current session intent. This is why it is key for e-commerce platforms to have near…
This paper explores the integration of strategic optimization methods in search advertising, focusing on ad ranking and bidding mechanisms within E-commerce platforms. By employing a combination of reinforcement learning and evolutionary…
In e-commerce websites like Taobao, brand is playing a more important role in influencing users' decision of click/purchase, partly because users are now attaching more importance to the quality of products and brand is an indicator of…