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Click-Through Rate (CTR) prediction models are integral to a myriad of industrial settings, such as personalized search advertising. Current methods typically involve feature extraction from users' historical behavior sequences combined…

Machine Learning · Computer Science 2025-07-16 Lingwei Kong , Lu Wang , Changping Peng , Zhangang Lin , Ching Law , Jingping Shao

Click-through rate (CTR) prediction is a critical task in online advertising and recommender systems, relying on effective modeling of feature interactions. Explicit interactions capture predefined relationships, such as inner products, but…

Information Retrieval · Computer Science 2025-05-27 Kefan Wang , Hao Wang , Wei Guo , Yong Liu , Jianghao Lin , Defu Lian , Enhong Chen

Although latent factor models (e.g., matrix factorization) achieve good accuracy in rating prediction, they suffer from several problems including cold-start, non-transparency, and suboptimal recommendation for local users or items. In this…

Information Retrieval · Computer Science 2018-02-23 Zhiyong Cheng , Ying Ding , Lei Zhu , Mohan Kankanhalli

In modern advertising and recommender systems, multi-task learning (MTL) paradigm has been widely employed to jointly predict diverse user feedbacks (e.g. click and purchase). While, existing MTL approaches are either rigid to adapt to…

Information Retrieval · Computer Science 2023-02-07 Zihan Lin , Xuanhua Yang , Xiaoyu Peng , Wayne Xin Zhao , Shaoguo Liu , Liang Wang , Bo Zheng

Common click-through rate (CTR) prediction recommender models tend to exhibit feature-level bias, which leads to unfair recommendations among item groups and inaccurate recommendations for users. While existing methods address this issue by…

Information Retrieval · Computer Science 2024-02-07 Jinqiu Jin , Sihao Ding , Wenjie Wang , Fuli Feng

CTR prediction, which aims to estimate the probability that a user will click an item, plays a crucial role in online advertising and recommender system. Feature interaction modeling based and user interest mining based methods are the two…

Information Retrieval · Computer Science 2021-06-09 Wei Guo , Rong Su , Renhao Tan , Huifeng Guo , Yingxue Zhang , Zhirong Liu , Ruiming Tang , Xiuqiang He

Click-through rate (CTR) prediction has become increasingly indispensable for various Internet applications. Traditional CTR models convert the multi-field categorical data into ID features via one-hot encoding, and extract the…

Information Retrieval · Computer Science 2024-06-27 Jianghao Lin , Bo Chen , Hangyu Wang , Yunjia Xi , Yanru Qu , Xinyi Dai , Kangning Zhang , Ruiming Tang , Yong Yu , Weinan Zhang

Click-through rate (CTR) prediction is a critical task in online advertising systems. Models like Deep Neural Networks (DNNs) are simple but stateless. They consider each target ad independently and cannot directly extract useful…

Information Retrieval · Computer Science 2019-07-23 Wentao Ouyang , Xiuwu Zhang , Shukui Ren , Li Li , Zhaojie Liu , Yanlong Du

With the widespread application of personalized online services, click-through rate (CTR) prediction has received more and more attention and research. The most prominent features of CTR prediction are its multi-field categorical data…

Information Retrieval · Computer Science 2023-08-04 Jianghao Lin , Yanru Qu , Wei Guo , Xinyi Dai , Ruiming Tang , Yong Yu , Weinan Zhang

The two primary tasks in the search recommendation system are search relevance matching and click-through rate (CTR) prediction -- the former focuses on seeking relevant items for user queries whereas the latter forecasts which item may…

Information Retrieval · Computer Science 2025-03-27 Rong Chen , Shuzhi Cao , Ailong He , Shuguang Han , Jufeng Chen

Click-through rate (CTR) prediction plays an important role in online advertising and recommendation systems, which aims at estimating the probability of a user clicking on a specific item. Feature interaction modeling and user interest…

Information Retrieval · Computer Science 2022-06-02 Zuowu Zheng , Changwang Zhang , Xiaofeng Gao , Guihai Chen

Click-Through Rate (CTR) prediction is critical for industrial recommender systems, where most deep CTR models follow an Embedding \& Feature Interaction paradigm. However, the majority of methods focus on designing network architectures to…

Information Retrieval · Computer Science 2021-05-25 Huifeng Guo , Bo Chen , Ruiming Tang , Weinan Zhang , Zhenguo Li , Xiuqiang He

Click-through rate (CTR) prediction is an important task for the companies to recommend products which better match user preferences. User behavior in digital advertising is dynamic and changes over time. It is crucial for the companies to…

Information Retrieval · Computer Science 2023-11-29 Ramazan Tarık Türksoy , Beyza Türkmen , Furkan Durmuş

This paper provides an overview of the approach we used as team ISISTANITOS for the ACM RecSys Challenge 2023. The competition was organized by ShareChat, and involved predicting the probability of a user clicking an app ad and/or…

Information Retrieval · Computer Science 2023-08-08 Juan Manuel Rodriguez , Antonela Tommasel

Click-through rate (CTR) prediction is a fundamental task in modern recommender systems. In recent years, the integration of large language models (LLMs) has been shown to effectively enhance the performance of traditional CTR methods.…

Information Retrieval · Computer Science 2026-01-29 Yu Cui , Feng Liu , Jiawei Chen , Xingyu Lou , Changwang Zhang , Jun Wang , Yuegang Sun , Xiaohu Yang , Can Wang

Combinatorial features are essential for the success of many commercial models. Manually crafting these features usually comes with high cost due to the variety, volume and velocity of raw data in web-scale systems. Factorization based…

Machine Learning · Computer Science 2019-10-28 Jianxun Lian , Xiaohuan Zhou , Fuzheng Zhang , Zhongxia Chen , Xing Xie , Guangzhong Sun

Click-Through Rate (CTR) prediction plays an important role in many industrial applications, and recently a lot of attention is paid to the deep interest models which use attention mechanism to capture user interests from historical…

Information Retrieval · Computer Science 2021-05-24 Keke Zhao , Xing Zhao , Qi Cao , Linjian Mo

Rich user behavior information is of great importance for capturing and understanding user interest in click-through rate (CTR) prediction. To improve the richness, collecting long-term behaviors becomes a typical approach in academy and…

Information Retrieval · Computer Science 2022-04-27 Xiaochen Li , Rui Zhong , Jian Liang , Xialong Liu , Yu Zhang

Click-Through Rate (CTR) prediction, estimating the probability of a user clicking on an item, is essential in industrial applications, such as online advertising. Many works focus on user behavior modeling to improve CTR prediction…

Information Retrieval · Computer Science 2023-08-14 Xuyang Hou , Zhe Wang , Qi Liu , Tan Qu , Jia Cheng , Jun Lei

As an important part of speech recognition technology, automatic speech keyword recognition has been intensively studied in recent years. Such technology becomes especially pivotal under situations with limited infrastructures and…

Machine Learning · Computer Science 2019-07-11 Ruisen Luo , Tianran Sun , Chen Wang , Miao Du , Zuodong Tang , Kai Zhou , Xiaofeng Gong , Xiaomei Yang