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In addition to more personalized content feeds, some leading social media platforms give a prominent role to content that is more widely popular. On Twitter, "trending topics" identify popular topics of conversation on the platform, thereby…
One interesting phenomenon that emerges from the typical structure of social networks is the friendship paradox. It states that your friends have on average more friends than you do. Recent efforts have explored variations of it, with…
Consider a person trying to spread an important message on a social network. He/she can spend hours trying to craft the message. Does it actually matter? While there has been extensive prior work looking into predicting popularity of…
Recent years have seen a marked increase in the spread of misinformation, a phenomenon which has been accelerated and amplified by social media such as Facebook and Twitter. While some actors spread misinformation to push a specific agenda,…
In recent years researchers have gravitated to social media platforms, especially Twitter, as fertile ground for empirical analysis of social phenomena. Social media provides researchers access to trace data of interactions and discourse…
Friendship prediction is an important task in social network analysis (SNA). It can help users identify friends and improve their level of activity. Most previous approaches predict users' friendship based on their historical records, such…
Users increasing activity across various social networks made it the most widely used platform for exchanging and propagating information among individuals. To spread information within a network, a user initially shared information on a…
This article presents a novel approach for learning low-dimensional distributed representations of users in online social networks. Existing methods rely on the network structure formed by the social relationships among users to extract…
Information diffusion on social media platforms is often assumed to occur primarily through explicit social connections, such as follower or friend ties. However, information frequently propagates beyond these observable ties -- through…
Social media have great potential to support diverse information sharing, but there is widespread concern that platforms like Twitter do not result in communication between those who hold contradictory viewpoints. Because users can choose…
Studies on friendships in online social networks involving geographic distance have so far relied on the city location provided in users' profiles. Consequently, most of the research on friendships have provided accuracy at the city level,…
Much of social network analysis is - implicitly or explicitly - predicated on the assumption that individuals tend to be more similar to their friends than to strangers. Thus, an observed social network provides a noisy signal about the…
Scholars, advertisers and political activists see massive online social networks as a representation of social interactions that can be used to study the propagation of ideas, social bond dynamics and viral marketing, among others. But the…
Users of social media sites like Facebook and Twitter rely on crowdsourced content recommendation systems (e.g., Trending Topics) to retrieve important and useful information. Contents selected for recommendation indirectly give the initial…
The friendship paradox states that, on average, our friends have more friends than we do. In network terms, the average degree over the nodes can never exceed the average degree over the neighbours of nodes. This effect, which is a classic…
The spread of information has become faster and wider than ever with the advent of social network platforms. The question raised in this study is whether information dissemination in social networks is random or follows a discernible…
This paper considers online reputation and polling systems where individuals make recommendations based on their private observations and recommendations of friends. Such interaction of individuals and their social influence is modelled as…
People's perceptions about the size of minority groups in social networks can be biased, often showing systematic over- or underestimation. These social perception biases are often attributed to biased cognitive or motivational processes.…
The growing prominence of social media in public discourse has led to a greater scrutiny of the quality of online information and the role it plays in amplifying political polarization. However, studies of polarization on social media…
Online social networks use recommender systems to suggest relevant information to their users in the form of personalized timelines. Studying how these systems expose people to information at scale is difficult to do as one cannot assume…