Related papers: Computational Models for Commercial Advertisements…
A pivotal idea in network science, marketing research and innovation diffusion theories is that a small group of nodes -- called influencers -- have the largest impact on social contagion and epidemic processes in networks. Despite the…
Detecting spreading outbreaks in social networks with sensors is of great significance in applications. Inspired by the formation mechanism of human's physical sensations to external stimuli, we propose a new method to detect the influence…
Influence maximization is the problem of finding influential users, or nodes, in a graph so as to maximize the spread of information. It has many applications in advertising and marketing on social networks. In this paper, we study a highly…
A number of predictors have been suggested to detect the most influential spreaders of information in online social media across various domains such as Twitter or Facebook. In particular, degree, PageRank, k-core and other centralities…
A typical viral marketing model identifies influential users in a social network to maximize a single product adoption assuming unlimited user attention, campaign budgets, and time. In reality, multiple products need campaigns, users have…
Centrality measures such as the degree, k-shell, or eigenvalue centrality can identify a network's most influential nodes, but are rarely usefully accurate in quantifying the spreading power of the vast majority of nodes which are not…
Spreading is a ubiquitous process in the social, biological and technological systems. Therefore, identifying influential spreaders, which is important to prevent epidemic spreading and to establish effective vaccination strategies, is full…
Influence maximization, the fundamental of viral marketing, aims to find top-$K$ seed nodes maximizing influence spread under certain spreading models. In this paper, we study influence maximization from a game perspective. We propose a…
Information diffusion and influence maximization are important and extensively studied problems in social networks. Various models and algorithms have been proposed in the literature in the context of the influence maximization problem. A…
Identifying super-spreaders can be framed as a subtask of the influence maximisation problem. It seeks to pinpoint agents within a network that, if selected as single diffusion seeds, disseminate information most effectively. Multilayer…
Recent study shows that the accuracy of the k-shell method in determining node coreness in a spreading process is largely impacted due to the existence of core-like group, which has a large k-shell index but a low spreading efficiency.…
How would admissions look like in a university program for influencers? In the realm of social network analysis, influence maximization and link prediction stand out as pivotal challenges. Influence maximization focuses on identifying a set…
In a "tipping" model, each node in a social network, representing an individual, adopts a behavior if a certain number of his incoming neighbors previously held that property. A key problem for viral marketers is to determine an initial…
Identifying the node spreading influence in networks is an important task to optimally use the network structure and ensure the more efficient spreading in information. In this paper, by taking into account the shortest distance between a…
For network scientists, it has always been an interesting problem to identify the influential nodes in a given network. The k-shell decomposition method is a widely used method which assigns a shell-index value to each node based on its…
Recent research [1] has suggested that coreness, and not degree, constitutes a better topological descriptor to identifying influential spreaders in complex networks. This hypothesis has been verified in the context of disease spreading.…
With the growing importance of corporate viral marketing campaigns on online social networks, the interest in studies of influence propagation through networks is higher than ever. In a viral marketing campaign, a firm initially targets a…
If a piece of information is released from a media site, can it spread, in 1 month, to a million web pages? This influence estimation problem is very challenging since both the time-sensitive nature of the problem and the issue of…
Social networks constitute a new platform for information propagation, but its success is crucially dependent on the choice of spreaders who initiate the spreading of information. In this paper, we remove edges in a network at random and…
A serious challenge when finding influential actors in real-world social networks is the lack of knowledge about the structure of the underlying network. Current state-of-the-art methods rely on hand-crafted sampling algorithms; these…