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We identify influential early adopters in a social network, where individuals are resource constrained, to maximize the spread of multiple, costly behaviors. A solution to this problem is especially important for viral marketing. The…
Influence Maximization is an extensively-studied problem that targets at selecting a set of initial seed nodes in the Online Social Networks (OSNs) to spread the influence as widely as possible. However, it remains an open challenge to…
Influence Maximization (IM) is a classical combinatorial optimization problem, which can be widely used in mobile networks, social computing, and recommendation systems. It aims at selecting a small number of users such that maximizing the…
Influence maximization in complex networks, i.e., maximizing the size of influenced nodes via selecting K seed nodes for a given spreading process, has attracted great attention in recent years. However, the influence maximization problem…
Influence maximization is the problem of finding the set of nodes of a network that maximizes the size of the outbreak of a spreading process occurring on the network. Solutions to this problem are important for strategic decisions in…
How would admissions look like in a university program for influencers? In the realm of social network analysis, influence maximization and link prediction stand out as pivotal challenges. Influence maximization focuses on identifying a set…
Influence maximization is the problem of finding a set of users in a social network, such that by targeting this set, one maximizes the expected spread of influence in the network. Most of the literature on this topic has focused…
Influence maximization is a problem of finding a small set of highly influential users, also known as seeds, in a social network such that the spread of influence under certain propagation models is maximized. In this paper, we consider…
Nowadays, organizations use viral marketing strategies to promote their products through social networks. It is expensive to directly send the product promotional information to all the users in the network. In this context, Kempe et al.…
This survey presents the main results achieved for the influence maximization problem in social networks. This problem is well studied in the literature and, thanks to its recent applications, some of which currently deployed on the field,…
Influence maximization, the fundamental of viral marketing, aims to find top-$K$ seed nodes maximizing influence spread under certain spreading models. In this paper, we study influence maximization from a game perspective. We propose a…
Influence maximization has found applications in a wide range of real-world problems, for instance, viral marketing of products in an online social network, and information propagation of valuable information such as job vacancy…
Influence maximization, fundamental for word-of-mouth marketing and viral marketing, aims to find a set of seed nodes maximizing influence spread on social network. Early methods mainly fall into two paradigms with certain benefits and…
The problem of influence maximization, i.e., finding the set of nodes having maximal influence on a network, is of great importance for several applications. In the past two decades, many heuristic metrics to spot influencers have been…
Influence maximization has been studied for social network analysis, such as viral marketing (advertising), rumor prevention, and opinion leader identification. However, most studies neglect the interplay between influence spread, cost…
In this paper, we consider the problem of maximizing the spread of influence through a social network. Given a graph with a threshold value~$thr(v)$ attached to each vertex~$v$, the spread of influence is modeled as follows: A vertex~$v$…
A social network (SN) is a social structure consisting of a group representing the interaction between them. SNs have recently been widely used and, subsequently, have become suitable and popular platforms for product promotion and…
In the context of influence propagation in a social graph, we can identify three orthogonal dimensions - the number of seed nodes activated at the beginning (known as budget), the expected number of activated nodes at the end of the…
We consider the problem of maximizing the spread of influence in a social network by choosing a fixed number of initial seeds --- a central problem in the study of network cascades. The majority of existing work on this problem, formally…
In this paper we consider an extension of the well-known Influence Maximization Problem in a social network which deals with finding a set of k nodes to initiate a diffusion process so that the total number of influenced nodes at the end of…