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Much of economic theory is built on observations of aggregate, rather than individual, behavior. Here, we present novel findings on human shopping patterns at the resolution of a single purchase. Our results suggest that much of our…
Apps are emerging as an important form of on-line content, and they combine aspects of Web usage in interesting ways --- they exhibit a rich temporal structure of user adoption and long-term engagement, and they exist in a broader social…
The increasing popularity of cell phones has made them the most personal and ubiquitous communication devices nowadays. Typically, the ringing notifications of mobile phones are used to inform the users about the incoming calls. However,…
The aim of session-based recommendation is to predict the users' next clicked item, which is a challenging task due to the inherent uncertainty in user behaviors and anonymous implicit feedback information. A powerful session-based…
This paper comprehensively studies a content-centric mobile network based on a preference learning framework, where each mobile user is equipped with a finite-size cache. We consider a practical scenario where each user requests a content…
With the rapid expansion of user bases on short video platforms, personalized recommendation systems are playing an increasingly critical role in enhancing user experience and optimizing content distribution. Traditional interest modeling…
Mobile phone log data (e.g., phone call log) is not static as it is progressively added to day-by-day according to individ- ual's diverse behaviors with mobile phones. Since human behavior changes over time, the most recent pattern is more…
The web browser is one of the major channels to access the Internet on mobile devices. Based on the smartphone usage logs from millions of real-world Android users, it is interesting to find that about 38% users have more than one browser…
The mobile device is one of the fasted growing technologies that is widely used in a diversifying sector. Mobile devices are used for everyday life, such as personal information exchange - chatting, email, shopping, and mobile banking,…
Smartphone users often regret aspects of their phone use, especially social media use. However, pinpointing specific ways in which the design of an interface contributes to regrettable use can be challenging due to the complexity of social…
Effectively modeling the dynamic nature of user preferences is crucial for enhancing recommendation accuracy and fostering transparency in recommender systems. Traditional user profiling often overlooks the distinction between transitory…
Organic updates (from a member's network) and sponsored updates (or ads, from advertisers) together form the newsfeed on LinkedIn. The newsfeed, the default homepage for members, attracts them to engage, brings them value and helps LinkedIn…
Audience interest, demography, purchase behavior and other possible classifications are ex- tremely important factors to be carefully studied in a targeting campaign. This information can help advertisers and publishers deliver…
Web usage mining: automatic discovery of patterns in clickstreams and associated data collected or generated as a result of user interactions with one or more Web sites. This paper describes web usage mining for our college log files to…
Facebook applications are one of the reasons for Facebook attractiveness. Unfortunately, numerous users are not aware of the fact that many malicious Facebook applications exist. To educate users, to raise users' awareness and to improve…
Network latency in mobile software has a large impact on user experience, with potentially severe economic consequences. Prefetching and caching have been shown effective in reducing the latencies in browser-based systems. However, those…
Traditional machine-learned ranking systems for web search are often trained to capture stationary relevance of documents to queries, which has limited ability to track non-stationary user intention in a timely manner. In recency search,…
The diffusion of innovations theory has been studied for years. Previous research efforts mainly focus on key elements, adopter categories, and the process of innovation diffusion. However, most of them only consider single innovations.…
Through a combination of experimental and simulation results, we illustrate that passive recommendations encoded in typical computer user-interfaces (UIs) can subdue users' natural proclivity to access diverse information sources. Inspired…
Prior works have shown that the list of apps installed by a user reveal a lot about user interests and behavior. These works rely on the semantics of the installed apps and show that various user traits could be learnt automatically using…