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The well-known influence maximization problem aims at maximizing the influence of one information cascade in a social network by selecting appropriate seed users prior to the diffusion process. In its adaptive version, additional seed users…

Social and Information Networks · Computer Science 2020-03-30 Guangmo Tong , Ruiqi Wang , Zheng Dong , Xiang Li

Influence maximization is the problem of finding a set of influential users in a social network such that the expected spread of influence under a certain propagation model is maximized. Much of the previous work has neglected the important…

Social and Information Networks · Computer Science 2016-11-18 Wei Lu , Laks V. S. Lakshmanan

Identifying the node spreading influence in networks is an important task to optimally use the network structure and ensure the more efficient spreading in information. In this paper, by taking into account the shortest distance between a…

Physics and Society · Physics 2015-06-22 Jian-Guo Liu , Zhuo-Ming Ren , Qiang Guo

We study the task of selecting $k$ nodes, in a social network of size $n$, to seed a diffusion with maximum expected spread size, under the independent cascade model with cascade probability $p$. Most of the previous work on this problem…

Social and Information Networks · Computer Science 2022-05-24 Dean Eckles , Hossein Esfandiari , Elchanan Mossel , M. Amin Rahimian

A widely studied process of influence diffusion in social networks posits that the dynamics of influence diffusion evolves as follows: Given a graph $G=(V,E)$, representing the network, initially \emph{only} the members of a given…

Data Structures and Algorithms · Computer Science 2015-12-22 Gennaro Cordasco , Luisa Gargano , Adele A. Rescigno , Ugo Vaccaro

Influence maximization, defined as a problem of finding a set of seed nodes to trigger a maximized spread of influence, is crucial to viral marketing on social networks. For practical viral marketing on large scale social networks, it is…

Social and Information Networks · Computer Science 2014-02-18 Suqi Cheng , Huawei Shen , Junming Huang , Guoqing Zhang , Xueqi Cheng

Influence Maximization (IM) is the task of determining k optimal influential nodes in a social network to maximize the influence spread using a propagation model. IM is a prominent problem for viral marketing, and helps significantly in…

Social and Information Networks · Computer Science 2022-11-18 Inder Khatri , Arjun Choudhry , Aryaman Rao , Aryan Tyagi , Dinesh Kumar Vishwakarma , Mukesh Prasad

Finding a small subset of influential nodes to maximise influence spread in a complex network is an active area of research. Different methods have been proposed in the past to identify a set of seed nodes that can help achieve a faster…

Social and Information Networks · Computer Science 2022-12-23 Abida Sadaf , Luke Mathieson , Piotr Bródka , Katarzyna Musial

The research of influence propagation in social networks via word-of-mouth processes has been given considerable attention in recent years. Arguably, the most fundamental problem in this domain is influence maximization, where the goal is…

Data Structures and Algorithms · Computer Science 2018-03-13 Noa Avigdor-Elgrabli , Gideon Blocq , Iftah Gamzu , Ariel Orda

The influence maximization paradigm has been used by researchers in various fields in order to study how information spreads in social networks. While previously the attention was mostly on efficiency, more recently fairness issues have…

Social and Information Networks · Computer Science 2021-11-10 Ruben Becker , Gianlorenzo D'Angelo , Sajjad Ghobadi , Hugo Gilbert

Identifying noteworthy spreaders in a network is essential for understanding the spreading process and controlling the reach of the spread in the network. The nodes that are holding more intrinsic power to extend the reach of the spread are…

Social and Information Networks · Computer Science 2021-03-23 Samet Atdag , Haluk O. Bingol

Influence propagation in networks has enjoyed fruitful applications and has been extensively studied in literature. However, only very limited preliminary studies tackled the challenges in handling highly dynamic changes in real networks.…

Social and Information Networks · Computer Science 2018-03-06 Yu Yang , Zhefeng Wang , Tianyuan Jin , Jian Pei , Enhong Chen

We study influence maximization on temporal networks. This is a special setting where the influence function is not submodular, and there is no optimality guarantee for solutions achieved via greedy optimization. We perform an exhaustive…

Physics and Society · Physics 2022-09-05 Sirag Erkol , Dario Mazzilli , Filippo Radicchi

Many phenomena in real world social networks are interpreted as spread of influence between activated and non-activated network elements. These phenomena are formulated by combinatorial graphs, where vertices represent the elements and…

Discrete Mathematics · Computer Science 2024-03-01 Siavash Askari , Manouchehr Zaker

We consider the problem of maximizing the spread of influence in a social network by choosing a fixed number of initial seeds, formally referred to as the influence maximization problem. It admits a $(1-1/e)$-factor approximation algorithm…

Social and Information Networks · Computer Science 2022-06-15 Grant Schoenebeck , Biaoshuai Tao

Influence maximization is a prototypical problem enabling applications in various domains, and it has been extensively studied in the past decade. The classic influence maximization problem explores the strategies for deploying seed users…

Social and Information Networks · Computer Science 2019-04-15 Guangmo Tong , Ruiqi Wang

The increasing prominence of temporal networks in online social platforms and dynamic communication systems has made influence maximization a critical research area. Various diffusion models have been proposed to capture the spread of…

Social and Information Networks · Computer Science 2025-07-31 Aaqib Zahoor , Iqra Altaf Gillani , Janibul Bashir

As an important type of dynamics on complex networks, spreading is widely used to model many real processes such as the epidemic contagion and information propagation. One of the most significant research questions in spreading is to rank…

Physics and Society · Physics 2015-12-18 Ye Sun , Long Ma , An Zeng , Wen-Xu Wang

The identification of influential spreaders in complex networks is a popular topic in studies of network characteristics. Many centrality measures have been proposed to address this problem, but most have limitations. In this paper, a…

Social and Information Networks · Computer Science 2019-10-08 Tao Wen , Yong Deng

Influence maximization in networks is a central problem in machine learning and causal inference, where an intervention on a subset of individuals triggers a diffusion process through the network. Existing approaches typically optimize…

Methodology · Statistics 2026-03-13 Renjie Cao , Zhuoxin Yan , Xinyan Su , Zhiheng Zhang
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