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In a diffusion process on a network, how many nodes are expected to be influenced by a set of initial spreaders? This natural problem, often referred to as influence estimation, boils down to computing the marginal probability that a given…

Social and Information Networks · Computer Science 2020-01-01 Andrey Y. Lokhov , David Saad

Influence maximization serves as the main goal of a variety of social network activities such as viral marketing and campaign advertising. The independent cascade model for the influence spread assumes a one-time chance for each activated…

Social and Information Networks · Computer Science 2017-08-08 Ali Vardasbi , Heshaam Faili , Masoud Asadpour

Information propagation on networks is a central theme in social, behavioral, and economic sciences, with important theoretical and practical implications, such as the influence maximization problem for viral marketing. Here, we consider a…

Social and Information Networks · Computer Science 2022-09-26 Yu Tian , Renaud Lambiotte

We consider the problem of Influence Maximization (IM), the task of selecting $k$ seed nodes in a social network such that the expected number of nodes influenced is maximized. We propose a community-aware divide-and-conquer framework that…

Social and Information Networks · Computer Science 2023-02-21 Abhishek K. Umrawal , Christopher J. Quinn , Vaneet Aggarwal

We study the online influence maximization (OIM) problem in social networks, where the learner repeatedly chooses seed nodes to generate cascades, observes the cascade feedback, and gradually learns the best seeds that generate the largest…

Social and Information Networks · Computer Science 2022-08-26 Zhijie Zhang , Wei Chen , Xiaoming Sun , Jialin Zhang

In this paper, we consider the problem of maximizing the spread of influence through a social network. Given a graph with a threshold value~$thr(v)$ attached to each vertex~$v$, the spread of influence is modeled as follows: A vertex~$v$…

Data Structures and Algorithms · Computer Science 2014-08-19 Cristina Bazgan , Morgan Chopin , André Nichterlein , Florian Sikora

Several behavioral, social, and public health interventions, such as suicide/HIV prevention or community preparedness against natural disasters, leverage social network information to maximize outreach. Algorithmic influence maximization…

Social and Information Networks · Computer Science 2020-12-17 Aida Rahmattalabi , Shahin Jabbari , Himabindu Lakkaraju , Phebe Vayanos , Max Izenberg , Ryan Brown , Eric Rice , Milind Tambe

Influence estimation aims to predict the total influence spread in social networks and has received surged attention in recent years. Most current studies focus on estimating the total number of influenced users in a social network, and…

Social and Information Networks · Computer Science 2023-08-22 Yingdan Shi , Jingya Zhou , Congcong Zhang

For maximizing influence spread in a social network, given a certain budget on the number of seed nodes, we investigate the effects of selecting and activating the seed nodes in multiple phases. In particular, we formulate an appropriate…

Social and Information Networks · Computer Science 2015-02-24 Swapnil Dhamal , Prabuchandran K. J. , Y. Narahari

Influence diffusion has been central to the study of propagation of information in social networks, where influence is typically modeled as a binary property of entities: influenced or not influenced. We introduce the notion of attitude,…

Social and Information Networks · Computer Science 2020-10-27 Xiaoyun Fu , Madhavan Rajagopal Padmanabhan , Raj Gaurav Kumar , Samik Basu , Shawn Dorius , Pavan Aduri

Influence maximization (IM) aims at maximizing the spread of influence by offering discounts to influential users (called seeding). In many applications, due to user's privacy concern, overwhelming network scale etc., it is hard to target…

Social and Information Networks · Computer Science 2020-10-06 Chen Feng , Luoyi Fu , Bo Jiang , Haisong Zhang , Xinbing Wang , Feilong Tang , Guihai Chen

Influence maximization (IM) is formulated as selecting a set of initial users from a social network to maximize the expected number of influenced users. Researchers have made great progress in designing various traditional methods, and…

Social and Information Networks · Computer Science 2023-05-09 Chen Ling , Junji Jiang , Junxiang Wang , My Thai , Lukas Xue , James Song , Meikang Qiu , Liang Zhao

The problem of finding the optimal set of source nodes in a diffusion network that maximizes the spread of information, influence, and diseases in a limited amount of time depends dramatically on the underlying temporal dynamics of the…

Social and Information Networks · Computer Science 2012-05-09 Manuel Gomez Rodriguez , Bernhard Schölkopf

This paper examines the problem of adaptive influence maximization in social networks. As adaptive decision making is a time-critical task, a realistic feedback model has been considered, called myopic. In this direction, we propose the…

Social and Information Networks · Computer Science 2018-07-09 Guillaume Salha , Nikolaos Tziortziotis , Michalis Vazirgiannis

In a social network, influence maximization is the problem of identifying a set of users that own the maximum {\it influence ability} across the network. In this paper, a novel credit distribution (CD) based model, termed as the…

Social and Information Networks · Computer Science 2018-01-29 Qilian Yu , Hang Li , Yun Liao , Shuguang Cui

This paper considers the problem of randomized influence maximization over a Markovian graph process: given a fixed set of nodes whose connectivity graph is evolving as a Markov chain, estimate the probability distribution (over this fixed…

Social and Information Networks · Computer Science 2017-11-10 Buddhika Nettasinghe , Vikram Krishnamurthy

Predicting cascade dynamics has important implications for understanding information propagation and launching viral marketing. Previous works mainly adopt a pair-wise manner, modeling the propagation probability between pairs of users…

Social and Information Networks · Computer Science 2015-01-23 Yongqing Wang , Hua-Wei Shen , Shenghua Liu , Xue-Qi Cheng

A serious challenge when finding influential actors in real-world social networks is the lack of knowledge about the structure of the underlying network. Current state-of-the-art methods rely on hand-crafted sampling algorithms; these…

Social and Information Networks · Computer Science 2020-02-21 Harshavardhan Kamarthi , Priyesh Vijayan , Bryan Wilder , Balaraman Ravindran , Milind Tambe

Evaluating node influence is fundamental for identifying key nodes in complex networks. Existing methods typically rely on generic indicators to rank node influence across diverse networks, thereby ignoring the individualized features of…

Social and Information Networks · Computer Science 2024-05-14 Bingyu Zhu , Qingyun Sun , Jianxin Li , Daqing Li

Recently, online social networks have become major battlegrounds for political campaigns, viral marketing, and the dissemination of news. As a consequence, ''bad actors'' are increasingly exploiting these platforms, becoming a key challenge…

Social and Information Networks · Computer Science 2019-01-09 Sourav Medya , Arlei Silva , Ambuj Singh
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