Related papers: Clicktok: Click Fraud Detection using Traffic Anal…
Deception plays a critical role in the financial industry, online markets, national defense, and countless other areas. Understanding and harnessing deception - especially in cyberspace - is both crucial and difficult. Recent work in this…
DeepFakes are raising significant social concerns. Although various DeepFake detectors have been developed as forensic countermeasures, these detectors are still vulnerable to attacks. Recently, a few attacks, principally adversarial…
A basic assumption in online advertising is that it is possible to attribute a view of a particular ad creative (i.e., an impression) to a particular web page. In practice, however, the seemingly simple task of ad attribution is challenging…
In-browser cryptojacking involves hijacking the CPU power of a website's visitor to perform CPU-intensive cryptocurrency mining, and has been on the rise, with 8500% growth during 2017. While some websites advocate cryptojacking as a…
Many tracking companies collect user data and sell it to data markets and advertisers. While they claim to protect user privacy by anonymizing the data, our research reveals that significant privacy risks persist even with anonymized data.…
Traffic monetization is a crucial component of running most for-profit online businesses. One of its latest incarnations is cryptocurrency mining, where a website instructs the visitor's browser to participate in building a cryptocurrency…
Click models are an important tool for leveraging user feedback, and are used by commercial search engines for surfacing relevant search results. However, existing click models are lacking in two aspects. First, they do not share…
The impressive growth of smartphone devices in combination with the rising ubiquity of using mobile platforms for sensitive applications such as Internet banking, have triggered a rapid increase in mobile malware. In recent literature, many…
Phishing attacks are increasingly prevalent, with adversaries creating deceptive webpages to steal sensitive information. Despite advancements in machine learning and deep learning for phishing detection, attackers constantly develop new…
With the booming popularity of smartphones, threats related to these devices are increasingly on the rise. Smishing, a combination of SMS (Short Message Service) and phishing has emerged as a treacherous cyber threat used by malicious…
We review a method for click-through rate prediction based on the work of Menon et al. [11], which combines collaborative filtering and matrix factorization with a side-information model and fuses the outputs to proper probabilities in…
Fake engagement is one of the significant problems in Online Social Networks (OSNs) which is used to increase the popularity of an account in an inorganic manner. The detection of fake engagement is crucial because it leads to loss of money…
It is well known that antivirus engines are vulnerable to evasion techniques (e.g., obfuscation) that transform malware into its variants. However, it cannot be necessarily attributed to the effectiveness of these evasions, and the limits…
Online advertising has become the backbone of the Internet economy by revolutionizing business marketing. It provides a simple and efficient way for advertisers to display their advertisements to specific individual users, and over the last…
Android applications collecting data from users must protect it according to the current legal frameworks. Such data protection has become even more important since the European Union rolled out the General Data Protection Regulation…
Fake websites have emerged as a major source of online fraud, accounting for billions of dollars of loss by Internet users. We explore the process by which salient design elements could increase the use of protective tools, thus reducing…
Deceptive patterns (DPs) are user interface designs deliberately crafted to manipulate users into unintended decisions, often by exploiting cognitive biases for the benefit of companies or services. While numerous studies have explored ways…
The web3 applications have recently been growing, especially on the Ethereum platform, starting to become the target of scammers. The web3 scams, imitating the services provided by legitimate platforms, mimic regular activity to deceive…
While advertising has become commonplace in today's online interactions, there is a notable dearth of research investigating the extent to which browser fingerprinting is harnessed for user tracking and targeted advertising. Prior studies…
A honeypot, which is a kind of deception strategy, has been widely used for at least 20 years to mitigate cyber threats. Decision-makers have believed that honeypot strategies are intuitive and effective, since honeypots have successfully…