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The problem of predicting people's participation in real-world events has received considerable attention as it offers valuable insights for human behavior analysis and event-related advertisement. Today social networks (e.g. Twitter)…

Social and Information Networks · Computer Science 2020-02-18 Fatemeh Salehi Rizi , Michael Granitzer

Evaluating the causal effect of recommendations is an important objective because the causal effect on user interactions can directly leads to an increase in sales and user engagement. To select an optimal recommendation model, it is common…

Machine Learning · Computer Science 2021-07-16 Masahiro Sato

Randomized experimentation (also known as A/B testing or bucket testing) is widely used in the internet industry to measure the metric impact obtained by different treatment variants. A/B tests identify the treatment variant showing the…

Estimating influence on social media networks is an important practical and theoretical problem, especially because this new medium is widely exploited as a platform for disinformation and propaganda. This paper introduces a novel approach…

Social and Information Networks · Computer Science 2018-09-06 Steven T. Smith , Edward K. Kao , Danelle C. Shah , Olga Simek , Donald B. Rubin

A/B testing refers to the statistical procedure of conducting an experiment to compare two treatments, A and B, applied to different testing subjects. It is widely used by technology companies such as Facebook, LinkedIn, and Netflix, to…

Methodology · Statistics 2026-05-12 Victoria Pokhiko , Qiong Zhang , Lulu Kang , D'arcy P. Mays

A/B testing methodology is generally performed by private companies to increase user engagement and satisfaction about online features. Their usage is far from being transparent and may undermine user autonomy (e.g. polarizing individual…

Social and Information Networks · Computer Science 2024-05-03 Matteo Ottaviani , Stefan M. Herzog , Pietro Leonardo Nickl , Philipp Lorenz-Spreen

Evaluating the impact of policy interventions on respondents who are embedded in a social network is often challenging due to the presence of network interference within the treatment groups, as well as between treatment and non-treatment…

Social and Information Networks · Computer Science 2024-10-30 Eugene Ang , Prasanta Bhattacharya , Andrew Lim

We restrict the propagation of misinformation in a social-media-like environment while preserving the spread of correct information. We model the environment as a random network of users in which each news item propagates in the network in…

Social and Information Networks · Computer Science 2022-11-10 Yigit E. Bayiz , Ufuk Topcu

With the rapid growth of online social network sites (SNS), it has become imperative for platform owners and online marketers to investigate what drives content production on these platforms. However, previous research has found it…

Social and Information Networks · Computer Science 2018-11-28 Prasanta Bhattacharya , Tuan Q. Phan , Xue Bai , Edoardo Airoldi

Companies offering web services routinely run randomized online experiments to estimate the causal impact associated with the adoption of new features and policies on key performance metrics of interest. These experiments are used to…

Methodology · Statistics 2023-07-13 Lorenzo Masoero , Doug Hains , James McQueen

The spread of an infection on a real-world social network is determined by the interplay of two processes: the dynamics of the network, whose structure changes over time according to the encounters between individuals, and the dynamics on…

Physics and Society · Physics 2015-10-28 Lorenzo Coviello , Massimo Franceschetti , Manuel Garcia-Herranz , Iyad Rahwan

We consider a causal inference model in which individuals interact in a social network and they may not comply with the assigned treatments. In particular, we suppose that the form of network interference is unknown to researchers. To…

Methodology · Statistics 2023-10-24 Tadao Hoshino , Takahide Yanagi

Causal inference on populations embedded in social networks poses technical challenges, since the typical no interference assumption frequently does not hold. Existing methods developed in the context of network interference rely upon the…

Methodology · Statistics 2024-04-12 Vanessa McNealis , Erica E. M. Moodie , Nema Dean

The complex topology of real networks allows its actors to change their functional behavior. Network models provide better understanding of the evolutionary mechanisms being accountable for the growth of such networks by capturing the…

Social and Information Networks · Computer Science 2017-04-11 Arif Mohaimin Sadri , Samiul Hasan , Satish V. Ukkusuri , Juan Esteban Suarez Lopez

The global dynamics of event cascades are often governed by the local dynamics of peer influence. However, detecting social influence from observational data is challenging due to confounds like homophily and practical issues like missing…

Social and Information Networks · Computer Science 2019-07-22 Sandeep Soni , Shawn Ling Ramirez , Jacob Eisenstein

The friendship paradox implies that a person will, on average, have fewer friends than their friends do. Prior work has shown how the friendship paradox can lead to perception biases regarding behaviors that correlate with the number of…

Social and Information Networks · Computer Science 2022-11-11 Ahmed Medhat , Shankar Iyer

Randomized A/B tests within online learning platforms represent an exciting direction in learning sciences. With minimal assumptions, they allow causal effect estimation without confounding bias and exact statistical inference even in small…

Methodology · Statistics 2023-06-13 Adam C. Sales , Ethan B. Prihar , Johann A. Gagnon-Bartsch , Neil T. Heffernan

Estimating the treatment effect within network structures is a key focus in online controlled experiments, particularly for social media platforms. We investigate a scenario where the unit-level outcome of interest comprises a series of…

Methodology · Statistics 2025-05-28 Yilin Li , Lu Deng , Yong Wang , Wang Miao

I study peer effects that arise from irreversible decisions in the absence of a standard social equilibrium. I model a latent sequence of decisions in continuous time and obtain a closed-form expression for the likelihood, which allows to…

Econometrics · Economics 2026-02-18 Vincent Starck

I examine the consequences of modelling contagious influence in a social network with incomplete edge information, namely in the situation where each individual may name a limited number of friends, so that extra outbound ties are censored.…

Methodology · Statistics 2011-01-07 Andrew C. Thomas