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Related papers: On Heavy-user Bias in A/B Testing

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The integration of Large Language Models (LLMs) into various software applications raises concerns about their potential biases. Typically, those models are trained on a vast amount of data scrapped from forums, websites, social media and…

Software Engineering · Computer Science 2025-07-24 Sergio Morales , Robert Clarisó , Jordi Cabot

In the past decade, the technology industry has adopted online randomized controlled experiments (a.k.a. A/B testing) to guide product development and make business decisions. In practice, A/B tests are often implemented with increasing…

Methodology · Statistics 2023-03-27 Kevin Han , Shuangning Li , Jialiang Mao , Han Wu

A/B testing is an important decision making tool in product development because can provide an accurate estimate of the average treatment effect of a new features, which allows developers to understand how the business impact of new changes…

Applications · Statistics 2019-03-22 Guillaume Saint-Jacques , James Eric Sorenson , Nanyu Chen , Ya Xu

Tech companies (e.g., Google or Facebook) often use randomized online experiments and/or A/B testing primarily based on the average treatment effects to compare their new product with an old one. However, it is also critically important to…

Methodology · Statistics 2021-11-09 Chengchun Shi , Shikai Luo , Hongtu Zhu , Rui Song

Testing plays an important role in securing the success of a software development project. Prior studies have demonstrated beneficial effects of applying acceptance testing within a Behavioural-Driven Development method. In this research,…

Software Engineering · Computer Science 2024-08-23 Marina Filipovic , Fabian Gilson

Accurately predicting faulty software units helps practitioners target faulty units and prioritize their efforts to maintain software quality. Prior studies use machine-learning models to detect faulty software code. We revisit past studies…

Software Engineering · Computer Science 2019-01-08 Libo Li , Stefan Lessmann , Bart Baesens

Marketers often use A/B testing as a tool to compare marketing treatments in a test stage and then deploy the better-performing treatment to the remainder of the consumer population. While these tests have traditionally been analyzed using…

Applications · Statistics 2020-12-03 Elea McDonnell Feit , Ron Berman

The widespread adoption of online randomized controlled experiments (A/B Tests) for decision-making has created ongoing capacity constraints which necessitate interim analyses. As a consequence, platform users are increasingly motivated to…

Applications · Statistics 2025-11-11 Abbas Zaidi , Rina Friedberg , Samir Khan , Yao-Yang Leow , Maulik Soneji , Houssam Nassif , Richard Mudd

The pivotal role of testing in high-quality software production has driven a significant effort in evaluating and assessing testing practices. We explore the state of testing in a large industrial project over an extended period. We study…

Software Engineering · Computer Science 2019-08-06 Mohammad Ghafari , Markus Eggiman , Oscar Nierstrasz

Online evaluation of machine learning models is typically conducted through A/B experiments. Sequential statistical tests are valuable tools for analysing these experiments, as they enable researchers to stop data collection early without…

Methodology · Statistics 2025-10-08 Alexey Kurennoy , Majed Dodin , Tural Gurbanov , Ana Peleteiro Ramallo

User feedback is becoming an increasingly important source of information for requirements engineering, user interface design, and software engineering in general. Nowadays, user feedback is largely available and easily accessible in social…

Software Engineering · Computer Science 2024-07-23 Walid Maalej , Volodymyr Biryuk , Jialiang Wei , Fabian Panse

A view on software testing, taken in a broad sense and considered a important activity is presented. We discuss the methods and techniques for applying tests and the reasons we recognize make it difficult for industry to adopt the advances…

Software Engineering · Computer Science 2024-01-05 José Marcos Gomes , Luis Alberto Vieira Dias

Offline evaluation plays a central role in benchmarking recommender systems when online testing is impractical or risky. However, it is susceptible to two key sources of bias: exposure bias, where users only interact with items they are…

Information Retrieval · Computer Science 2025-08-12 Bruno L. Pereira , Alan Said , Rodrygo L. T. Santos

Particularly over the last ten years, Agile has attracted not only the praises of a broad range of enthusiast software developers, but also the criticism of others. Either way, adoption or rejection of Agile seems sometimes to be based more…

Software Engineering · Computer Science 2014-07-03 Vito Veneziano , Austen W. Rainer , Sheraz Haider

It is increasingly common in digital environments to use A/B tests to compare the performance of recommendation algorithms. However, such experiments often violate the stable unit treatment value assumption (SUTVA), particularly SUTVA's "no…

Cognitive biases appear during code review. They significantly impact the creation of feedback and how it is interpreted by developers. These biases can lead to illogical reasoning and decision-making, violating one of the main hypotheses…

Software Engineering · Computer Science 2024-07-02 Tobias Jetzen , Xavier Devroey , Nicolas Matton , Benoît Vanderose

Background: Research software plays an important role in solving real-life problems, empowering scientific innovations, and handling emergency situations. Therefore, the correctness and trustworthiness of research software are of absolute…

Software Engineering · Computer Science 2022-07-27 Nasir U. Eisty , Jeffrey C. Carver

Micro-services are a common architectural approach to software development today. An indispensable tool for evolving micro-service systems is A/B testing. In A/B testing, two variants, A and B, are applied in an experimental setting. By…

Software Engineering · Computer Science 2022-04-05 Federico Quin , Danny Weyns

Evaluating the causal effect of recommendations is an important objective because the causal effect on user interactions can directly leads to an increase in sales and user engagement. To select an optimal recommendation model, it is common…

Machine Learning · Computer Science 2021-07-16 Masahiro Sato

In streaming platforms churn is extremely costly, yet A/B tests are typically evaluated using outcomes observed within a limited experimental horizon. Even when both short- and predicted long-term engagement metrics are considered, they may…

Machine Learning · Computer Science 2026-04-23 Dario Simionato , Andrea Tonon , Mingxue Wang , Weiguo Wang , Tong Gui , Xiaoyue Li
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