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Given a graph $G$, a community structure $\mathcal{C}$, and a budget $k$, the fair influence maximization problem aims to select a seed set $S$ ($|S|\leq k$) that maximizes the influence spread while narrowing the influence gap between…

Data Structures and Algorithms · Computer Science 2023-11-23 Xiaobin Rui , Zhixiao Wang , Jiayu Zhao , Lichao Sun , Wei Chen

Influence maximization has been studied for social network analysis, such as viral marketing (advertising), rumor prevention, and opinion leader identification. However, most studies neglect the interplay between influence spread, cost…

Social and Information Networks · Computer Science 2025-09-10 Mingyang Feng , Qi Zhao , Shan He , Yuhui Shi

Many real-world applications based on spreading processes in complex networks aim to deliver information to specific target nodes. However, it remains challenging to optimally select a set of spreaders to initiate the spreading process. In…

Adaptation and Self-Organizing Systems · Physics 2023-08-15 Renquan Zhang , Xiaolin Wang , Sen Pei

We address the problem of influence maximization when the social network is accompanied by diffusion cascades. In prior works, such information is used to compute influence probabilities, which is utilized by stochastic diffusion models in…

Social and Information Networks · Computer Science 2020-11-23 George Panagopoulos , Fragkiskos D. Malliaros , Michalis Vazirgiannis

Incentivized social advertising, an emerging marketing model, provides monetization opportunities not only to the owners of the social networking platforms but also to their influential users by offering a "cut" on the advertising revenue.…

Social and Information Networks · Computer Science 2021-06-23 Cigdem Aslay , Francesco Bonchi , Laks V. S. Lakshmanan , Wei Lu

The paper considers the problem of a leader that seeks to optimally influence the opinions of agents in a directed network through connecting with a limited number of the agents ("direct followers"), possibly in the presence of a fixed…

Optimization and Control · Mathematics 2018-06-20 Van Sy Mai , Eyad H. Abed

In this paper, we study the Budgeted Influence Maximization with Delay Problem, for which the number of literature are limited. We propose an approximate marginal spread computation\mbox{-}based approach for solving this problem. The…

Social and Information Networks · Computer Science 2020-05-26 Suman Banerjee , Mamata Jenamani , Dilip Kumar Pratihar

We consider the problem of maximizing the spread of influence in a social network by choosing a fixed number of initial seeds, formally referred to as the influence maximization problem. It admits a $(1-1/e)$-factor approximation algorithm…

Social and Information Networks · Computer Science 2022-06-15 Grant Schoenebeck , Biaoshuai Tao

Social networks represent nowadays in many contexts the main source of information transmission and the way opinions and actions are influenced. For instance, generic advertisements are way less powerful than suggestions from our contacts.…

Neural and Evolutionary Computing · Computer Science 2021-05-03 Kateryna Konotopska , Giovanni Iacca

We study the influence minimization problem: given a graph $G$ and a seed set $S$, blocking at most $b$ nodes or $b$ edges such that the influence spread of the seed set is minimized. This is a pivotal yet underexplored aspect of network…

Databases · Computer Science 2024-12-06 Jiadong Xie , Fan Zhang , Kai Wang , Jialu Liu , Xuemin Lin , Wenjie Zhang

Influence maximization (IM) is a combinatorial problem of identifying a subset of nodes called the seed nodes in a network (graph), which when activated, provide a maximal spread of influence in the network for a given diffusion model and a…

Machine Learning · Computer Science 2022-05-31 Sai Munikoti , Balasubramaniam Natarajan , Mahantesh Halappanavar

Given a social network of users with selection cost, the \textsc{Budgeted Influence Maximization Problem} (\emph{BIM Problem} in short) asks for selecting a subset of the nodes (known as \emph{seed nodes}) within an allocated budget for…

Social and Information Networks · Computer Science 2021-04-15 Suman Banerjee

We consider the problem of Influence Maximization (IM), the task of selecting $k$ seed nodes in a social network such that the expected number of nodes influenced is maximized. We propose a community-aware divide-and-conquer framework that…

Social and Information Networks · Computer Science 2023-02-21 Abhishek K. Umrawal , Christopher J. Quinn , Vaneet Aggarwal

In this paper we consider an extension of the well-known Influence Maximization Problem in a social network which deals with finding a set of k nodes to initiate a diffusion process so that the total number of influenced nodes at the end of…

Social and Information Networks · Computer Science 2019-04-19 Kübra Tanınmış , Necati Aras , İ. K. Altınel

A typical viral marketing model identifies influential users in a social network to maximize a single product adoption assuming unlimited user attention, campaign budgets, and time. In reality, multiple products need campaigns, users have…

Social and Information Networks · Computer Science 2017-01-31 Nan Du , Yingyu Liang , Maria-Florina Balcan , Manuel Gomez-Rodriguez , Hongyuan Zha , Le Song

This paper considers a set of sensors, which as a group are tasked with taking measurements of the environment and sending a small subset of the measurements to a centralized data fusion center, where the measurements will be used to…

Multiagent Systems · Computer Science 2022-07-11 David Grimsman , Matthew R. Kirchner , João P. Hespanha , Jason R. Marden

We address online linear optimization problems when the possible actions of the decision maker are represented by binary vectors. The regret of the decision maker is the difference between her realized loss and the best loss she would have…

Machine Learning · Computer Science 2013-04-02 Jean-Yves Audibert , Sébastien Bubeck , Gábor Lugosi

Motivated by online decision-making in time-varying combinatorial environments, we study the problem of transforming offline algorithms to their online counterparts. We focus on offline combinatorial problems that are amenable to a constant…

Machine Learning · Computer Science 2023-02-07 Rad Niazadeh , Negin Golrezaei , Joshua Wang , Fransisca Susan , Ashwinkumar Badanidiyuru

We study the problem of minimizing regret in multi-mode advertisement settings, where an influence provider allocates advertising resources such as social network seeds and billboard slots to multiple advertisers with specified influence…

Computer Science and Game Theory · Computer Science 2025-11-27 Dildar Ali , Suman Benerjee , Yamuna Prasad

We incorporate self activation into influence propagation and propose the self-activation independent cascade (SAIC) model: nodes may be self activated besides being selected as seeds, and influence propagates from both selected seeds and…

Social and Information Networks · Computer Science 2020-03-13 Lichao Sun , Albert Chen , Philip S. Yu , Wei Chen
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