Related papers: Measuring Effectiveness of Video Advertisements
How to utilize an allocated budget effectively for branding and promotion of a commercial house is an important problem, particularly when multiple advertising media are available. There exist multiple such media, and among them, two…
Roadside billboards and other forms of outdoor advertising play a crucial role in marketing initiatives; however, they can also distract drivers, potentially contributing to accidents. This study delves into the significance of roadside…
Recommender systems play a vital role in helping users discover content in streaming services, but their effectiveness depends on users understanding why items are recommended. In this study, explanations were based solely on item features…
A crucial aspect for selecting optimal areas for commercial advertising is the probability with which that publicity will be seen. This paper presents a method based on top-view camera measurement, where the probability of viewing is…
Due to the significant growth of social networking and human activities through the web in recent years, attention to analyzing big data using real-time crowdsourcing has increased. This data may appear in the form of streaming images,…
Practical news feed platforms generate a hybrid list of news articles and advertising items (e.g., products, services, or information) and many platforms optimize the position of news articles and advertisements independently. However, they…
This research presents an innovative and unique way of solving the advertisement prediction problem which is considered as a learning problem over the past several years. Online advertising is a multi-billion-dollar industry and is growing…
Contemporary real-world online ad auctions differ from canonical models [Edelman et al., 2007; Varian, 2009] in at least four ways: (1) values and click-through rates can depend upon users' search queries, but advertisers can only partially…
User beliefs about algorithmic systems are constantly co-produced through user interaction and the complex socio-technical systems that generate recommendations. Identifying these beliefs is crucial because they influence how users interact…
Little is known about how different types of advertising affect brand attitudes. We investigate the relationships between three brand attitude variables (perceived quality, perceived value and recent satisfaction) and three types of…
The technological transformation and automation of digital content delivery has revolutionized the media industry. Advertising landscape is gradually shifting its traditional media forms to the emergent of Internet advertising. In this…
YouTube is a popular video platform for sharing creative content and ideas, targeting different demographics. Adults, older children, and young children are all avid viewers of YouTube videos. Meanwhile, countless young-kid-oriented…
What is the right way to reason about human activities? What directions forward are most promising? In this work, we analyze the current state of human activity understanding in videos. The goal of this paper is to examine datasets,…
We introduce a novel crowdsourcing method for identifying important areas in graphical images through punch-hole labeling. Traditional methods, such as gaze trackers and mouse-based annotations, which generate continuous data, can be…
Crowd counting aims to count the number of instantaneous people in a crowded space, and many promising solutions have been proposed for single image crowd counting. With the ubiquitous video capture devices in public safety field, how to…
Social media expose millions of users every day to information campaigns --- some emerging organically from grassroots activity, others sustained by advertising or other coordinated efforts. These campaigns contribute to the shaping of…
Peer recommendation is a crowdsourcing task that leverages the opinions of many to identify interesting content online, such as news, images, or videos. Peer recommendation applications often use social signals, e.g., the number of prior…
Optimizing the timing and frequency of ads is a central problem in digital advertising, with significant economic consequences. Existing scheduling policies rely on simple heuristics, such as uniform spacing and frequency caps, that…
YouTube has evolved into a powerful platform where creators monetize their influence through affiliate marketing, raising concerns about transparency and ethics, especially when creators fail to disclose their affiliate relationships.…
Pay-per-click advertising includes various formats (\emph{e.g.}, search, contextual, social) with a total investment of more than 200 billion USD per year worldwide. An advertiser is given a daily budget to allocate over several, even…