Related papers: Micro- and Macro-Level Churn Analysis of Large-Sca…
Mobile gaming has emerged as a promising market with billion-dollar revenues. A variety of mobile game platforms and services have been developed around the world. One critical challenge for these platforms and services is to understand…
The emergence of mobile games has caused a paradigm shift in the video-game industry. Game developers now have at their disposal a plethora of information on their players, and thus can take advantage of reliable models that can accurately…
In subscription-based businesses, the churn rate refers to the percentage of customers who discontinue their subscriptions within a given time period. Particularly, in the mobile games industry, the churn rate is often pronounced due to the…
Reducing user attrition, i.e. churn, is a broad challenge faced by several industries. In mobile social games, decreasing churn is decisive to increase player retention and rise revenues. Churn prediction models allow to understand player…
In freemium games, the revenue from a player comes from the in-app purchases made and the advertisement to which that player is exposed. The longer a player is playing the game, the higher will be the chances that he or she will generate a…
Mobile Edge Caching is a promising technique to enhance the content delivery quality and reduce the backhaul link congestion, by storing popular content at the network edge or mobile devices (e.g. base stations and smartphones) that are…
Data-driven approaches which aim to identify and predict player engagement are becoming increasingly popular in games industry contexts. This is due to the growing practice of tracking and storing large volumes of in-game telemetries…
This study presents a comprehensive analysis of user behavior and clustering in a popular mobile battle royale game, employing temporal and static data mining techniques to uncover distinct player segments. Our methodology encompasses time…
Modern mobile applications are benefiting significantly from the advancement in deep learning, e.g., implementing real-time image recognition and conversational system. Given a trained deep learning model, applications usually need to…
Detecting and fixing compatibility issues is critical for mobile game development. The rapid evolution of mobile operating systems and device fragmentation make it challenging for developers to timely address these issues across diverse…
Recent breakthroughs in deep learning and artificial intelligence technologies have enabled numerous mobile applications. While traditional computation paradigms rely on mobile sensing and cloud computing, deep learning implemented on…
User churn, characterized by customers ending their relationship with a business, has profound economic consequences across various Business-to-Customer scenarios. For numerous system-to-user actions, such as promotional discounts and…
Among mobile cloud applications, mobile cloud gaming has gained a significant popularity in the recent years. In mobile cloud games, textures, game objects, and game events are typically streamed from a server to the mobile client. One of…
Customer churn prediction in the telecommunications sector represents a critical business intelligence task that has evolved from subjective human assessment to sophisticated algorithmic approaches. In this work, we present a comprehensive…
With the recent increase in the quantity of high fidelity games appearing on mobile devices and the recent trend of gaming focused mobile devices, there is a new requirement for a clear and comprehensive measure of the quality of gaming…
Game development has become an extremely competitive multi-billion-dollar industry. Many games fail even after years of development efforts because of game-breaking bugs that disrupt the game-play and ruin the player experience. The goal of…
Recent years have witnessed an explosive growth of mobile devices. Mobile devices are permeating every aspect of our daily lives. With the increasing usage of mobile devices and intelligent applications, there is a soaring demand for mobile…
In the free online game industry, churn prediction is an important research topic. Reducing the churn rate of a game significantly helps with the success of the game. Churn prediction helps a game operator identify possible churning players…
Machine learning (ML) systems have become vital in the mobile gaming industry. Companies like King have been using them in production to optimize various parts of the gaming experience. One important area is in-app purchases: purchases made…
Data mining and knowledge discovery are two important growing research fields in the last two decades due to the abundance of data collected from various sources. The exponentially growing volumes of generated data urge the development of…