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We perform a large-scale analysis of third-party trackers on the World Wide Web from more than 3.5 billion web pages of the CommonCrawl 2012 corpus. We extract a dataset containing more than 140 million third-party embeddings in over 41…

Social and Information Networks · Computer Science 2016-08-01 Sebastian Schelter , Jérôme Kunegis

Privacy has deteriorated in the world wide web ever since the 1990s. The tracking of browsing habits by different third-parties has been at the center of this deterioration. Web cookies and so-called web beacons have been the classical ways…

Computers and Society · Computer Science 2018-11-01 Jukka Ruohonen , Ville Leppänen

Third party tracking allows companies to identify users and track their behaviour across multiple digital services. This paper presents an empirical study of the prevalence of third-party trackers on 959,000 apps from the US and UK Google…

Computers and Society · Computer Science 2018-10-19 Reuben Binns , Ulrik Lyngs , Max Van Kleek , Jun Zhao , Timothy Libert , Nigel Shadbolt

A dominant regulatory model for web privacy is "notice and choice". In this model, users are notified of data collection and provided with options to control it. To examine the efficacy of this approach, this study presents the first…

Computers and Society · Computer Science 2018-05-04 Timothy Libert

Browser fingerprinting is a pervasive online tracking technique used increasingly often for profiling and targeted advertising. Prior research on the prevalence of fingerprinting heavily relied on automated web crawls, which inherently…

Cryptography and Security · Computer Science 2025-02-04 Meenatchi Sundaram Muthu Selva Annamalai , Igor Bilogrevic , Emiliano De Cristofaro

Third party tracking is the practice by which third parties recognize users accross different websites as they browse the web. Recent studies show that 90% of websites contain third party content that is tracking its users across the web.…

Cryptography and Security · Computer Science 2017-03-23 Dolière Francis Somé , Nataliia Bielova , Tamara Rezk

Websites use third-party ads and tracking services to deliver targeted ads and collect information about users that visit them. These services put users' privacy at risk, and that is why users' demand for blocking these services is growing.…

The presence of third-party tracking on websites has become customary. However, our understanding of the third-party ecosystem is still very rudimentary. We examine third-party trackers from a geographical perspective, observing the…

Social and Information Networks · Computer Science 2014-09-04 Marjan Falahrastegar , Hamed Haddadi , Steve Uhlig , Richard Mortier

Third-party web tracking is a common, and broadly used technique on the Web. Almost every step of users' is tracked, analyzed, and later used in different use cases (e.g., online advertisement). Different defense mechanisms have emerged to…

Cryptography and Security · Computer Science 2022-02-11 Nurullah Demir , Daniel Theis , Tobias Urban , Norbert Pohlmann

On the modern web, trackers and advertisers frequently construct and monetize users' detailed behavioral profiles without consent. Despite various studies on web tracking mechanisms and advertisements, there has been no rigorous study…

Computers and Society · Computer Science 2023-12-12 Zahra Moti , Asuman Senol , Hamid Bostani , Frederik Zuiderveen Borgesius , Veelasha Moonsamy , Arunesh Mathur , Gunes Acar

This article provides a quantitative analysis of privacy-compromising mechanisms on 1 million popular websites. Findings indicate that nearly 9 in 10 websites leak user data to parties of which the user is likely unaware; more than 6 in 10…

Cryptography and Security · Computer Science 2015-11-03 Timothy Libert

In the modern Web, service providers often rely heavily on third parties to run their services. For example, they make use of ad networks to finance their services, externally hosted libraries to develop features quickly, and analytics…

Cryptography and Security · Computer Science 2020-02-04 Tobias Urban , Martin Degeling , Thorsten Holz , Norbert Pohlmann

This paper explores tracking and privacy risks on pornography websites. Our analysis of 22,484 pornography websites indicated that 93% leak user data to a third party. Tracking on these sites is highly concentrated by a handful of major…

Computers and Society · Computer Science 2019-07-16 Elena Maris , Timothy Libert , Jennifer Henrichsen

To what extent are users surveilled on the web, by what technologies, and by whom? We answer these questions by combining passively observed, anonymized browsing data of a large, representative sample of Americans with domain-level data on…

Applications · Statistics 2026-01-01 Lucas Shen , Gaurav Sood

Censorship of the Internet is widespread around the world. As access to the web becomes increasingly ubiquitous, filtering of this resource becomes more pervasive. Transparency about specific content that citizens are denied access to is…

Computers and Society · Computer Science 2018-04-20 Alexander Darer , Oliver Farnan , Joss Wright

Over the past years, advertisement companies have used various tracking methods to persistently track users across the web. Such tracking methods usually include first and third-party cookies, cookie synchronization, as well as a variety of…

Cryptography and Security · Computer Science 2023-03-29 Paschalis Bekos , Panagiotis Papadopoulos , Evangelos P. Markatos , Nicolas Kourtellis

The privacy implications of third-party tracking is a well-studied problem. Recent research has shown that besides data aggregators and behavioral advertisers, online social networks also act as trackers via social widgets. Existing cookie…

Cryptography and Security · Computer Science 2015-06-15 Istemi Ekin Akkus , Nicholas Weaver

Browser fingerprinting is an invasive and opaque stateless tracking technique. Browser vendors, academics, and standards bodies have long struggled to provide meaningful protections against browser fingerprinting that are both accurate and…

Cryptography and Security · Computer Science 2020-08-12 Umar Iqbal , Steven Englehardt , Zubair Shafiq

Third-party tracking is common on almost all commercially operated websites. Prior work has studied in detail the extent of third-party tracking on the web, detection of third-party trackers, and defending against third-party tracking.…

Computers and Society · Computer Science 2019-11-18 Matius Chairani , Mathieu Chevalley , Abderrahmane Lazraq , Sruti Bhagavatula

Web tracking is an omnipresent phenomenon in today's web, affecting users in their day-to-day lives. Filter lists and blockers were invented to detect trackers and to protect users. Due to limitations of said tools, researchers developed…

Cryptography and Security · Computer Science 2026-05-06 Wolf Rieder , Philip Raschke , Thomas Cory , Christian René Sechting , Aditya Kumar , Axel Küpper
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