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Social contagion is the process in which people adopt a belief, idea, or practice from a neighbor and pass it along to someone else. For over 100 years, scholars of social contagion have almost exclusively made the same implicit assumption:…

Social and Information Networks · Computer Science 2021-06-02 James P. Houghton

Complex contagions describe systems where the probability or rate of contagious transmission is a nonlinear function of the exposure to contagious agents. These models were first studied theoretically but have since been used to capture…

Models of contagion arise broadly both in the biological and social sciences, with applications ranging from the transmission of infectious diseases to the diffusion of innovations and the spread of cultural fads. In this Letter, we…

Disordered Systems and Neural Networks · Physics 2009-11-10 P. S. Dodds , D. J. Watts

In this paper we study a simple cascading process in a structured heterogeneous population, namely, a network composed of two loosely coupled communities. We demonstrate that under certain conditions the cascading dynamics in such a network…

Statistical Mechanics · Physics 2008-03-14 Aram Galstyan , Paul Cohen

We introduce a model to study the delicate relation between the spreading of information and the formation of opinions in social systems. For this purpose, we propose a two-layer multiplex network model in which consensus dynamics takes…

Physics and Society · Physics 2019-07-03 David Soriano-Paños , Quantong Guo , Vito Latora , Jesús Gómez-Gardeñes

We consider two-opinion voter models on dense dynamic random graphs. Our goal is to understand and describe the occurrence of consensus versus polarisation over long periods of time. The former means that all vertices have the same opinion,…

Probability · Mathematics 2024-10-29 Simone Baldassarri , Peter Braunsteins , Frank den Hollander , Michel Mandjes

Understanding the social conditions that tend to increase or decrease polarization is important for many reasons. We study a network-structured agent-based model of opinion dynamics, extending a model previously introduced by Flache and…

Physics and Society · Physics 2018-08-03 Matthew A. Turner , Paul E. Smaldino

The propagation of information in social, biological and technological systems represents a crucial component in their dynamic behavior. When limited to pairwise interactions, a rather firm grip is available on the relevant parameters and…

Physics and Society · Physics 2021-09-15 Z. Li , Z. Deng , Z. Han , K. Alfaro-Bittner , B. Barzel , S. Boccaletti

Prior social contagion models consider the spread of either one contagion at a time on interdependent networks or multiple contagions on single layer networks or under assumptions of competition. We propose a new threshold model for the…

Social and Information Networks · Computer Science 2018-09-13 Ho-Chun Herbert Chang , Feng Fu

We investigate opinion spreading by a threshold model in a situation where the influence of people is heterogeneously distributed. We focus on the response of the average opinion as a function between the trend between out-degree (number of…

Physics and Society · Physics 2017-07-26 Eun Lee , Petter Holme

This paper introduces a model for opinion dynamics, where at each time step, randomly selected agents see their opinions - modeled as scalars in [0,1] - evolve depending on a local interaction function. In the classical Bounded Confidence…

Multiagent Systems · Computer Science 2020-06-11 Elisabetta Cornacchia , Neta Singer , Emmanuel Abbe

Modeling human behavior is essential to accurately predict epidemic spread, with behaviors like vaccine hesitancy complicating control efforts. While epidemic spread is often treated as a simple contagion, vaccine uptake may follow complex…

Physics and Society · Physics 2024-12-17 Alfonso de Miguel-Arribas , Alberto Aleta , Yamir Moreno

The threshold model has been widely adopted as a classic model for studying contagion processes on social networks. We consider asymmetric individual interactions in social networks and introduce a persuasion mechanism into the threshold…

Physics and Society · Physics 2016-05-17 Wei-Min Huang , Li-Jie Zhang , Xin-Jian Xu , Xinchu Fu

The spread of disinformation (maliciously spread false information) in online social networks has become an important problem in today's society. Disinformation's spread is facilitated by the fact that individuals often accept false…

Physics and Society · Physics 2025-04-15 Corbit R. Sampson , Juan G. Restrepo

Contagion models are a primary lens through which we understand the spread of information over social networks. However, simple contagion models cannot reproduce the complex features observed in real-world data, leading to research on more…

Physics and Society · Physics 2020-02-27 Tyson Pond , Saranzaya Magsarjav , Tobin South , Lewis Mitchell , James P. Bagrow

A key ingredient in social contagion dynamics is reinforcement, as adopting a certain social behavior requires verification of its credibility and legitimacy. Memory of non-redundant information plays an important role in reinforcement,…

Physics and Society · Physics 2015-07-29 Wei Wang , Ming Tang , Hai-Feng Zhang , Ying-Cheng Lai

We investigate the phenomenon of diffusion in a countably infinite society of individuals interacting with their neighbors in a network. At a given time, each individual is either active or inactive. The diffusion is driven by two…

Social and Information Networks · Computer Science 2021-08-13 Michel Grabisch , Agnieszka Rusinowska , Xavier Venel

In an increasingly interconnected world, a key scientific challenge is to examine mechanisms that lead to the widespread propagation of contagions, such as misinformation and pathogens, and identify risk factors that can trigger large-scale…

Social and Information Networks · Computer Science 2024-09-27 Mansi Sood , Hejin Gu , Rashad Eletreby , Swarun Kumar , Chai Wah Wu , Osman Yagan

Diffusion of innovation can be interpreted as a social spreading phenomena governed by the impact of media and social interactions. Although these mechanisms have been identified by quantitative theories, their role and relative importance…

Physics and Society · Physics 2014-10-24 Márton Karsai , Gerardo Iñiguez , Kimmo Kaski , János Kertész

How does network structure affect diffusion? Recent studies suggest that the answer depends on the type of contagion. Complex contagions, unlike infectious diseases (simple contagions), are affected by social reinforcement and homophily.…

Social and Information Networks · Computer Science 2013-11-12 Lilian Weng , Filippo Menczer , Yong-Yeol Ahn