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Online media outlets, in a bid to expand their reach and subsequently increase revenue through ad monetisation, have begun adopting clickbait techniques to lure readers to click on articles. The article fails to fulfill the promise made by…

Information Retrieval · Computer Science 2018-08-02 Vaibhav Kumar , Dhruv Khattar , Siddhartha Gairola , Yash Kumar Lal , Vasudeva Varma

Online content publishers often use catchy headlines for their articles in order to attract users to their websites. These headlines, popularly known as clickbaits, exploit a user's curiosity gap and lure them to click on links that often…

Computation and Language · Computer Science 2019-10-18 Ankesh Anand , Tanmoy Chakraborty , Noseong Park

Clickbait is a pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines or eye-catching thumbnail pictures to…

Computation and Language · Computer Science 2017-10-10 Vijayasaradhi Indurthi , Subba Reddy Oota

Online news media sometimes use misleading headlines to lure users to open the news article. These catchy headlines that attract users but disappointed them at the end, are called Clickbaits. Because of the importance of automatic clickbait…

Computation and Language · Computer Science 2018-06-21 Amin Omidvar , Hui Jiang , Aijun An

Clickbaits are online articles with deliberately designed misleading titles for luring more and more readers to open the intended web page. Clickbaits are used to tempted visitors to click on a particular link either to monetize the landing…

Social and Information Networks · Computer Science 2020-03-31 Abinash Pujahari , Dilip Singh Sisodia

Clickbait (headlines) make use of misleading titles that hide critical information from or exaggerate the content on the landing target pages to entice clicks. As clickbaits often use eye-catching wording to attract viewers, target contents…

Computation and Language · Computer Science 2017-10-06 Xinyue Cao , Thai Le , Jason , Zhang

The proliferation of clickbait headlines poses significant challenges to the credibility of information and user trust in digital media. While recent advances in machine learning have improved the detection of manipulative content, the lack…

Computation and Language · Computer Science 2025-09-16 Lihi Nofar , Tomer Portal , Aviv Elbaz , Alexander Apartsin , Yehudit Aperstein

The widespread use of clickbait headlines, crafted to mislead and maximize engagement, poses a significant challenge to online credibility. These headlines employ sensationalism, misleading claims, and vague language, underscoring the need…

Computation and Language · Computer Science 2026-04-09 Chhavi Dhiman , Naman Chawla , Riya Dhami , Gaurav Kumar , Ganesh Naik

Clickbait detection in tweets remains an elusive challenge. In this paper, we describe the solution for the Zingel Clickbait Detector at the Clickbait Challenge 2017, which is capable of evaluating each tweet's level of click baiting. We…

Computation and Language · Computer Science 2017-10-17 Yiwei Zhou

We propose a lightweight hybrid approach to clickbait detection that combines OpenAI semantic embeddings with six compact heuristic features capturing stylistic and informational cues. To improve efficiency, embeddings are reduced using PCA…

Computation and Language · Computer Science 2026-04-10 Soveatin Kuntur , Panggih Kusuma Ningrum , Anna Wróblewska , Maria Ganzha , Marcin Paprzycki

Intentionally luring readers to click on a particular content by exploiting their curiosity defines a title as clickbait. Although several studies focused on detecting clickbait titles in English articles, low resource language like Bangla…

Computation and Language · Computer Science 2023-11-13 Md. Motahar Mahtab , Monirul Haque , Mehedi Hasan , Farig Sadeque

The emergence of social media as news sources has led to the rise of clickbait posts attempting to attract users to click on article links without informing them on the actual article content. This paper presents our efforts to create a…

Social and Information Networks · Computer Science 2017-10-25 Olga Papadopoulou , Markos Zampoglou , Symeon Papadopoulos , Ioannis Kompatsiaris

In order to expand their reach and increase website ad revenue, media outlets have started using clickbait techniques to lure readers to click on articles on their digital platform. Having successfully enticed the user to open the article,…

Information Retrieval · Computer Science 2018-08-06 Vaibhav Kumar , Mrinal Dhar , Dhruv Khattar , Yash Kumar Lal , Abhimanshu Mishra , Manish Shrivastava , Vasudeva Varma

Most of the online news media outlets rely heavily on the revenues generated from the clicks made by their readers, and due to the presence of numerous such outlets, they need to compete with each other for reader attention. To attract the…

Social and Information Networks · Computer Science 2016-11-01 Abhijnan Chakraborty , Bhargavi Paranjape , Sourya Kakarla , Niloy Ganguly

Clickbait headlines degrade the quality of online information and undermine user trust. We present a hybrid approach to clickbait detection that combines transformer-based text embeddings with linguistically motivated informativeness…

Computation and Language · Computer Science 2026-02-23 Wojciech Michaluk , Tymoteusz Urban , Mateusz Kubita , Soveatin Kuntur , Anna Wroblewska

Clickbait, which aims to induce users with some surprising and even thrilling headlines for increasing click-through rates, permeates almost all online content publishers, such as news portals and social media. Recently, Large Language…

Computation and Language · Computer Science 2025-05-13 Han Wang , Yi Zhu , Ye Wang , Yun Li , Yunhao Yuan , Jipeng Qiang

Clickbait is characterized by disproportionately high emotional intensity relative to informational content, often reinforced by specific structural patterns. However, current research considers clickbait as a static textual phenomenon…

Computation and Language · Computer Science 2026-05-01 Syed Mhamudul Hasan , Mohd. Farhan Israk Soumik , Abdur R. Shahid

The use of alluring headlines (clickbait) to tempt the readers has become a growing practice nowadays. For the sake of existence in the highly competitive media industry, most of the on-line media including the mainstream ones, have started…

Social and Information Networks · Computer Science 2017-03-29 Md Main Uddin Rony , Naeemul Hassan , Mohammad Yousuf

Clickbaits are surprising social posts or deceptive news headlines that attempt to lure users for more clicks, which have posted at unprecedented rates for more profit or commercial revenue. The spread of clickbait has significant negative…

Computation and Language · Computer Science 2024-04-18 Haoxiang Deng , Yi Zhu , Ye Wang , Jipeng Qiang , Yunhao Yuan , Yun Li , Runmei Zhang

We propose a novel, attention-based self-supervised approach to identify "claim-worthy" sentences in a fake news article, an important first step in automated fact-checking. We leverage "aboutness" of headline and content using attention…

Computation and Language · Computer Science 2021-02-05 Archita Pathak , Mohammad Abuzar Shaikh , Rohini Srihari
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