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Third-party cookies have been a privacy concern since cookies were first developed in the mid 1990s, but more strict cookie policies were only introduced by Internet browser vendors in the early 2010s. More recently, due to regulatory…

Cryptography and Security · Computer Science 2024-09-16 Mário S. Alvim , Natasha Fernandes , Annabelle McIver , Gabriel H. Nunes

In response to the ePrivacy Directive and the consent requirements introduced by the GDPR, websites began deploying consent banners to obtain user permission for data collection and processing. However, due to shared third-party services…

Networking and Internet Architecture · Computer Science 2025-07-21 Ali Rasaii , Ha Dao , Anja Feldmann , Mohammadmahdi Javid , Oliver Gasser , Devashish Gosain

Privacy has been a major concern for everybody over the internet. Governments across the globe have given their views on how the internet space can be managed effectively so that there is some control on the flow of confidential information…

Computers and Society · Computer Science 2013-05-13 Sowmyan Jegatheesan

The web is global, but privacy laws differ by country. Which set of privacy rules do websites follow? We empirically study this question by detecting and analyzing cookie notices in an automated way. We crawl 1,500 European, American, and…

Computers and Society · Computer Science 2021-10-20 Rob van Eijk , Hadi Asghari , Philipp Winter , Arvind Narayanan

Browsing privacy solutions face an uphill battle to deployment. Many operate counter to the economic objectives of popular online services (e.g., by completely blocking ads) and do not provide enough incentive for users who may be subject…

Networking and Internet Architecture · Computer Science 2018-10-05 Arash Molavi Kakhki , Vijay Erramilli , Phillipa Gill , Augustin Chaintreau , Balachander Krishnamurthy

User demand for blocking advertising and tracking online is large and growing. Existing tools, both deployed and described in research, have proven useful, but lack either the completeness or robustness needed for a general solution.…

Computers and Society · Computer Science 2019-05-31 Umar Iqbal , Peter Snyder , Shitong Zhu , Benjamin Livshits , Zhiyun Qian , Zubair Shafiq

When surfing the Internet, individuals leak personal and corporate information to third parties whose (legitimate or not) businesses revolve around the value of collected data. The implications are serious, from a person unwillingly…

Computers and Society · Computer Science 2015-02-26 Hassan Metwalley , Stefano Traverso , Marco Mellia , Stanislav Miskovic , Mario Baldi

Although there are privacy-enhancing tools designed to protect users' online privacy, it is surprising to see a lack of user-centric solutions allowing privacy control based on the joint assessment of privacy risks and benefits, due to data…

Cryptography and Security · Computer Science 2019-09-24 Yang Lu , Shujun Li , Athina Ioannou , Iis Tussyadiah

Third-party web tracking is a common, and broadly used technique on the Web. Almost every step of users' is tracked, analyzed, and later used in different use cases (e.g., online advertisement). Different defense mechanisms have emerged to…

Cryptography and Security · Computer Science 2022-02-11 Nurullah Demir , Daniel Theis , Tobias Urban , Norbert Pohlmann

Modern applications significantly enhance user experience by adapting to each user's individual condition and/or preferences. While this adaptation can greatly improve utility or be essential for the application to work (e.g., for…

Information Theory · Computer Science 2018-07-02 Nazanin Takbiri , Amir Houmansadr , Dennis L. Goeckel , Hossein Pishro-Nik

When pieces from an individual's personal information available online are connected over time and across multiple platforms, this more complete digital trace can give unintended insights into their life and opinions. In a data narrative…

Human-Computer Interaction · Computer Science 2022-04-06 Emma Nicol , Jo Briggs , Wendy Moncur , Amal Htait , Daniel Carey , Leif Azzopardi , Burkhard Schafer

Many internet ventures rely on advertising for their revenue. However, users feel discontent by the presence of ads on the websites they visit, as the data-size of ads is often comparable to that of the actual content. This has an impact…

Social and Information Networks · Computer Science 2017-05-10 Kiran Garimella , Orestis Kostakis , Michael Mathioudakis

As mobile app usage continues to rise, so does the generation of extensive user interaction data, which includes actions such as swiping, zooming, or the time spent on a screen. Apps often collect a large amount of this data and claim to…

Software Engineering · Computer Science 2024-04-24 Feiyang Tang , Bjarte M. Østvold

The privacy implications of third-party tracking is a well-studied problem. Recent research has shown that besides data aggregators and behavioral advertisers, online social networks also act as trackers via social widgets. Existing cookie…

Cryptography and Security · Computer Science 2015-06-15 Istemi Ekin Akkus , Nicholas Weaver

Regulators and browsers increasingly restrict user tracking to protect users' privacy online. In two large-scale empirical studies, we study the economic implications for publishers relying on selling advertising space to finance their…

General Economics · Economics 2024-04-19 Rene Laub , Klaus M. Miller , Bernd Skiera

The ongoing deprecation of third-party cookies by web browser vendors has sparked the proposal of alternative methods to support more privacy-preserving personalized advertising on web browsers and applications. The Topics API is being…

Cryptography and Security · Computer Science 2024-12-12 Mário S. Alvim , Natasha Fernandes , Annabelle McIver , Gabriel H. Nunes

To partly address people's concerns over web tracking, Google has created the Ad Settings webpage to provide information about and some choice over the profiles Google creates on users. We present AdFisher, an automated tool that explores…

Cryptography and Security · Computer Science 2015-03-18 Amit Datta , Michael Carl Tschantz , Anupam Datta

Web tracking by ad networks, social networks, and other third parties is privacy-invasive. To protect users' privacy an increasing number of countries are adopting new privacy laws. However, a major reason why their application on the web…

Cryptography and Security · Computer Science 2026-04-22 Harry Yu , Patton Yin , Sebastian Zimmeck

Opaque algorithms disseminate and mediate the content that users consume on online social media platforms. This algorithmic mediation serves users with contents of their liking, on the other hand, it may cause several inadvertent risks to…

Social and Information Networks · Computer Science 2025-01-28 Cai Yang , Sepehr Mousavi , Abhisek Dash , Krishna P. Gummadi , Ingmar Weber

Information flow analysis prevents secret or untrusted data from flowing into public or trusted sinks. Existing mechanisms cover a wide array of options, ranging from lightweight taint analysis to heavyweight information flow control that…

Cryptography and Security · Computer Science 2019-06-28 Cristian-Alexandru Staicu , Daniel Schoepe , Musard Balliu , Michael Pradel , Andrei Sabelfeld