Related papers: Identifying Extension-based Ad Injection via Fine-…
Website publishers can derive enormous performance benefits and cost savings by directing traffic to their sites through content distribution networks (CDNs). However, publishers who use CDNs today must trust their CDN not to modify the…
Social networking services have attracted millions of users, including individuals, professionals, and companies, that upload massive amounts of content, such as text, pictures, and video, every day. Content creators retain the intellectual…
The intrusiveness and the increasing invasiveness of online advertising have, in the last few years, raised serious concerns regarding user privacy and Web usability. As a reaction to these concerns, we have witnessed the emergence of a…
A basic assumption in online advertising is that it is possible to attribute a view of a particular ad creative (i.e., an impression) to a particular web page. In practice, however, the seemingly simple task of ad attribution is challenging…
Large Language Models (LLMs) are increasingly used in applications where the model selects from competing third-party content, such as in LLM-powered search engines or chatbot plugins. In this paper, we introduce Preference Manipulation…
On the basis of the XSS (Cross Site Scripting) and Web Crawler techniques it is possible to go through the barriers of the Google Adsense advertising system by obtaining the validated links of the ads published on a website. Such method…
Video feeds are often deliberately used as evidence, as in the case of CCTV footage; but more often than not, the existence of footage of a supposed event is perceived as proof of fact in the eyes of the public at large. This reliance…
Mobile devices that connect to the Internet via cellular networks are rapidly becoming the primary medium for accessing Web content. Cellular service providers (CSPs) commonly deploy Web proxies and other middleboxes for security,…
Search engine results often misalign with users' goals due to opaque algorithms, leading to unhelpful or detrimental information consumption. To address this, we developed a Google Chrome plugin that provides "content labels" for webpages…
People are becoming increasingly concerned with their online privacy, especially with how advertising companies track them across websites (a practice called cross-site tracking), as reconstructing a user's browser history can reveal…
Web browsers, particularly Google Chrome and other Chromium-based browsers, have grown in popularity over the past decade, with browser extensions becoming an integral part of their ecosystem. These extensions can customize and enhance the…
Since the proliferation of LLMs, there have been concerns about their misuse for harmful content creation and spreading. Recent studies justify such fears, providing evidence of LLM vulnerabilities and high potential of their misuse. Humans…
Data augmentation techniques apply transformations to existing texts to generate additional data. The transformations may produce low-quality texts, where the meaning of the text is changed and the text may even be mangled beyond human…
In an organization specifically as virtual as cloud there is need for access control systems to constrain users direct or backhanded action that could lead to breach of security. In cloud, apart from owner access to confidential data the…
Online advertisement is the main source of revenue for Internet business. Advertisers are typically ranked according to a score that takes into account their bids and potential click-through rates(eCTR). Generally, the likelihood that a…
Advances in graphics and machine learning have led to the general availability of easy-to-use tools for modifying and synthesizing media. The proliferation of these tools threatens to cast doubt on the veracity of all media. One approach to…
It is known that some network operators inject false content into users' network traffic. Yet all previous works that investigate this practice focus on edge ISPs (Internet Service Providers), namely, those that provide Internet access to…
Ads Content Safety at Google requires classifying billions of ads for Google Ads content policies. Consistent and accurate policy enforcement is important for advertiser experience and user safety and it is a challenging problem, so there…
In many data analysis applications, there is a need to explain why a surprising or interesting result was produced by a query. Previous approaches to explaining results have directly or indirectly used data provenance (input tuples…
A reader browsing through an online article is highly likely to encounter an advertorial, often without realizing it. Advertorials represent a relatively new marketing strategy where advertisements are deliberately designed to resemble the…