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Click-Through Rate (CTR) prediction is one of the most important and challenging in calculating advertisements and recommendation systems. To build a machine learning system with these data, it is important to properly model the interaction…

Machine Learning · Computer Science 2020-06-11 Dafang Zou , Leiming Zhang , Jiafa Mao , Weiguo Sheng

Click-Through Rate (CTR) prediction, which aims to estimate the probability of a user clicking on an item, is a key task in online advertising. Numerous existing CTR models concentrate on modeling the feature interactions within a solitary…

Information Retrieval · Computer Science 2023-11-28 Zhen Tian , Changwang Zhang , Wayne Xin Zhao , Xin Zhao , Ji-Rong Wen , Zhao Cao

Learning feature interactions is the key to success for the large-scale CTR prediction in Ads ranking and recommender systems. In industry, deep neural network-based models are widely adopted for modeling such problems. Researchers proposed…

Information Retrieval · Computer Science 2023-01-20 YaChen Yan , Liubo Li

Click-through rate (CTR) prediction is a critical problem in web search, recommendation systems and online advertisement displaying. Learning good feature interactions is essential to reflect user's preferences to items. Many CTR prediction…

Information Retrieval · Computer Science 2021-05-13 Yuan Cheng , Yanbo Xue

Click-Through Rate (CTR) prediction is one of the most important machine learning tasks in recommender systems, driving personalized experience for billions of consumers. Neural architecture search (NAS), as an emerging field, has…

Information Retrieval · Computer Science 2020-07-14 Qingquan Song , Dehua Cheng , Hanning Zhou , Jiyan Yang , Yuandong Tian , Xia Hu

Click-through rate (CTR) prediction plays an important role in online advertising and recommendation systems, which aims at estimating the probability of a user clicking on a specific item. Feature interaction modeling and user interest…

Information Retrieval · Computer Science 2022-06-02 Zuowu Zheng , Changwang Zhang , Xiaofeng Gao , Guihai Chen

As a critical component for online advertising and marking, click-through rate (CTR) prediction has draw lots of attentions from both industry and academia field. Recently, the deep learning has become the mainstream methodological choice…

Information Retrieval · Computer Science 2022-07-12 Zhishan Zhao , Sen Yang , Guohui Liu , Dawei Feng , Kele Xu

Click-through rate (CTR) prediction is a critical task in online advertising systems. Most existing methods mainly model the feature-CTR relationship and suffer from the data sparsity issue. In this paper, we propose DeepMCP, which models…

Machine Learning · Computer Science 2019-07-22 Wentao Ouyang , Xiuwu Zhang , Shukui Ren , Chao Qi , Zhaojie Liu , Yanlong Du

Click-through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems and it's important for ranking models to effectively capture complex high-order features.Inspired by the success of ELMO and Bert…

Information Retrieval · Computer Science 2021-07-27 Zhiqiang Wang , Qingyun She , PengTao Zhang , Junlin Zhang

Click-Through Rate prediction aims to predict the ratio of clicks to impressions of a specific link. This is a challenging task since (1) there are usually categorical features, and the inputs will be extremely high-dimensional if one-hot…

Machine Learning · Computer Science 2021-06-30 Qiuqiang Lin , Chuanhou Gao

Learning feature interactions is crucial for click-through rate (CTR) prediction in recommender systems. In most existing deep learning models, feature interactions are either manually designed or simply enumerated. However, enumerating all…

Machine Learning · Computer Science 2020-07-06 Bin Liu , Chenxu Zhu , Guilin Li , Weinan Zhang , Jincai Lai , Ruiming Tang , Xiuqiang He , Zhenguo Li , Yong Yu

Click-Through Rate (CTR) prediction, whose aim is to predict the probability of whether a user will click on an item, is an essential task for many online applications. Due to the nature of data sparsity and high dimensionality of CTR…

Information Retrieval · Computer Science 2021-08-18 Yichen Xu , Yanqiao Zhu , Feng Yu , Qiang Liu , Shu Wu

Click-through rate (CTR) prediction is an essential task in web applications such as online advertising and recommender systems, whose features are usually in multi-field form. The key of this task is to model feature interactions among…

Information Retrieval · Computer Science 2020-07-27 Zekun Li , Zeyu Cui , Shu Wu , Xiaoyu Zhang , Liang Wang

Click-through prediction (CTR) models transform features into latent vectors and enumerate possible feature interactions to improve performance based on the input feature set. Therefore, when selecting an optimal feature set, we should…

Information Retrieval · Computer Science 2024-03-27 Fuyuan Lyu , Xing Tang , Dugang Liu , Liang Chen , Xiuqiang He , Xue Liu

Click-through rate (CTR) Prediction is a crucial task in personalized information retrievals, such as industrial recommender systems, online advertising, and web search. Most existing CTR Prediction models utilize explicit feature…

Information Retrieval · Computer Science 2024-02-19 Honghao Li , Lei Sang , Yi Zhang , Xuyun Zhang , Yiwen Zhang

Recommendation systems have been extensively studied by many literature in the past and are ubiquitous in online advertisement, shopping industry/e-commerce, query suggestions in search engines, and friend recommendation in social networks.…

Information Retrieval · Computer Science 2021-05-11 Farzaneh Rajabi , Jack Siyuan He

Most current click-through rate prediction(CTR)models create explicit or implicit high-order feature crosses through Hadamard product or inner product, with little attention to the importance of feature crossing; only few models are either…

Machine Learning · Computer Science 2024-05-16 Hao Wang , Nao Li

Click-through rate prediction is one of the core tasks in commercial recommender systems. It aims to predict the probability of a user clicking a particular item given user and item features. As feature interactions bring in non-linearity,…

Machine Learning · Computer Science 2021-11-25 Fuyuan Lyu , Xing Tang , Huifeng Guo , Ruiming Tang , Xiuqiang He , Rui Zhang , Xue Liu

Click-through-rate (CTR) prediction plays an important role in online advertising and ad recommender systems. In the past decade, maximizing CTR has been the main focus of model development and solution creation. Therefore, researchers and…

Information Retrieval · Computer Science 2024-09-16 Dogukan Aksu , Ismail Hakki Toroslu , Hasan Davulcu

Click-Through Rate prediction (CTR) is a crucial task in recommender systems, and it gained considerable attention in the past few years. The primary purpose of recent research emphasizes obtaining meaningful and powerful representations…

Information Retrieval · Computer Science 2022-10-26 Shereen Elsayed , Lars Schmidt-Thieme
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