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Click-Through Rate (CTR) prediction is one of the most important machine learning tasks in recommender systems, driving personalized experience for billions of consumers. Neural architecture search (NAS), as an emerging field, has…

Information Retrieval · Computer Science 2020-07-14 Qingquan Song , Dehua Cheng , Hanning Zhou , Jiyan Yang , Yuandong Tian , Xia Hu

Text retrieval systems often return large sets of documents, particularly when applied to large collections. Stopping criteria can reduce the number of these documents that need to be manually evaluated for relevance by predicting when a…

Information Retrieval · Computer Science 2019-09-16 Alison Sneyd , Mark Stevenson

Click-Through Rate (CTR) prediction is a crucial task in recommendation systems, online searches, and advertising platforms, where accurately capturing users' real interests in content is essential for performance. However, existing methods…

In modern social media, recommender systems (RecSys) rely on the click-through rate (CTR) as the standard metric to evaluate user engagement. CTR prediction is traditionally framed as a binary classification task to predict whether a user…

Machine Learning · Computer Science 2025-03-20 Zhongyu Ouyang , Chunhui Zhang , Yaning Jia , Soroush Vosoughi

Online travel platforms (OTPs), e.g., Ctrip.com or Fliggy.com, can effectively provide travel-related products or services to users. In this paper, we focus on the multi-scenario click-through rate (CTR) prediction, i.e., training a unified…

Information Retrieval · Computer Science 2023-04-18 Peilin Chen , Hong Wen , Jing Zhang , Fuyu Lv , Zhao Li , Qijie Shen , Wanjie Tao , Ying Zhou , Chao Zhang

Users often struggle to locate an item within an information architecture, particularly when links are ambiguous or deeply nested in hierarchies. Information scent has been used to explain why users select incorrect links, but this concept…

Human-Computer Interaction · Computer Science 2026-03-13 Xiaofu Jin , Yunpeng Bai , Antti Oulasvirta

In sponsored search it is critical to match ads that are relevant to a query and to accurately predict their likelihood of being clicked. Commercial search engines typically use machine learning models for both query-ad relevance matching…

Information Retrieval · Computer Science 2018-03-29 Jelena Gligorijevic , Djordje Gligorijevic , Ivan Stojkovic , Xiao Bai , Amit Goyal , Zoran Obradovic

In the Click-Through Rate (CTR) prediction scenario, user's sequential behaviors are well utilized to capture the user interest in the recent literature. However, despite being extensively studied, these sequential methods still suffer from…

Information Retrieval · Computer Science 2021-11-04 Kai Zhang , Hao Qian , Qing Cui , Qi Liu , Longfei Li , Jun Zhou , Jianhui Ma , Enhong Chen

In this work, we introduce the notion of Context-Based Prediction Models. A Context-Based Prediction Model determines the probability of a user's action (such as a click or a conversion) solely by relying on user and contextual features,…

Information Retrieval · Computer Science 2023-08-03 Jan Hartman , Assaf Klein , Davorin Kopič , Natalia Silberstein

Recently, pre-trained language models such as BERT have been applied to document ranking for information retrieval, which first pre-train a general language model on an unlabeled large corpus and then conduct ranking-specific fine-tuning on…

Information Retrieval · Computer Science 2021-08-13 Lin Bo , Liang Pang , Gang Wang , Jun Xu , XiuQiang He , Ji-Rong Wen

Code search engines usually use readability feature to rank code snippets. There are several metrics to calculate this feature, but developers may have different perceptions about readability. Correlation between readability and…

Software Engineering · Computer Science 2025-10-14 Carlos Eduardo C. Dantas , Marcelo A. Maia

With the increasing complexity and scale of click-through rate (CTR) prediction tasks in online advertising and recommendation systems, accurately estimating the importance of features has become a critical aspect of developing effective…

Information Retrieval · Computer Science 2023-08-28 Hasan Saribas , Cagri Yesil , Serdarcan Dilbaz , Halit Orenbas

Sponsored search is a multi-billion dollar industry and makes up a major source of revenue for search engines (SE). click-through-rate (CTR) estimation plays a crucial role for ads selection, and greatly affects the SE revenue, advertiser…

Machine Learning · Computer Science 2015-09-22 Afroze Ibrahim Baqapuri , Ilya Trofimov

The purpose of modeling document relevance for search engines is to rank better in subsequent searches. Document-specific historical click-through rates can be important features in a dynamic ranking system which updates as we accumulate…

Information Retrieval · Computer Science 2024-02-06 Richard Demsyn-Jones

The click-through rate (CTR) prediction task is to predict whether a user will click on the recommended item. As mind-boggling amounts of data are produced online daily, accelerating CTR prediction model training is critical to ensuring an…

Click-through rate (CTR) prediction is of great importance in recommendation systems and online advertising platforms. When served in industrial scenarios, the user-generated data observed by the CTR model typically arrives as a stream.…

Information Retrieval · Computer Science 2023-04-19 Congcong Liu , Fei Teng , Xiwei Zhao , Zhangang Lin , Jinghe Hu , Jingping Shao

Click-Through Rate prediction aims to predict the ratio of clicks to impressions of a specific link. This is a challenging task since (1) there are usually categorical features, and the inputs will be extremely high-dimensional if one-hot…

Machine Learning · Computer Science 2021-06-30 Qiuqiang Lin , Chuanhou Gao

Getting a better understanding of user behavior is important for advancing information retrieval systems. Existing work focuses on modeling and predicting single interaction events, such as clicks. In this paper, we for the first time focus…

Information Retrieval · Computer Science 2018-05-10 Alexey Borisov , Martijn Wardenaar , Ilya Markov , Maarten de Rijke

Click-through rate (CTR) prediction is a critical task in recommendation systems, serving as the ultimate filtering step to sort items for a user. Most recent cutting-edge methods primarily focus on investigating complex implicit and…

Information Retrieval · Computer Science 2024-05-13 Song-Li Wu , Liang Du , Jia-Qi Yang , Yu-Ai Wang , De-Chuan Zhan , Shuang Zhao , Zi-Xun Sun

CTR prediction is essential for modern recommender systems. Ranging from early factorization machines to deep learning based models in recent years, existing CTR methods focus on capturing useful feature interactions or mining important…

Information Retrieval · Computer Science 2022-01-31 Wei Guo , Can Zhang , Zhicheng He , Jiarui Qin , Huifeng Guo , Bo Chen , Ruiming Tang , Xiuqiang He , Rui Zhang
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