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When multiple innovations compete for adoption, historical chance leading to early advantage can generate lock-in effects that allow suboptimal innovations to succeed at the expense of superior alternatives. Research on the diffusion of…

Physics and Society · Physics 2023-02-01 Joshua Becker

How does network structure affect diffusion? Recent studies suggest that the answer depends on the type of contagion. Complex contagions, unlike infectious diseases (simple contagions), are affected by social reinforcement and homophily.…

Social and Information Networks · Computer Science 2013-11-12 Lilian Weng , Filippo Menczer , Yong-Yeol Ahn

Background: Controlling global epidemics in the real world and accelerating information propagation in the artificial world are of great significance, which have activated an upsurge in the studies on networked spreading dynamics. Lots of…

Physics and Society · Physics 2012-04-03 Ai-Xiang Cui , Zimo Yang , Tao Zhou

Demonstrations, protests, riots, and shifts in public opinion respond to the coordinating potential of communication networks. Digital technologies have turned interpersonal networks into massive, pervasive structures that constantly…

Physics and Society · Physics 2017-03-14 Pablo Piedrahita , Javier Borge-Holthoefer , Yamir Moreno , Sandra González-Bailón

Complex contagion adoption dynamics are characterised by a node being more likely to adopt after multiple network neighbours have adopted. We show how to construct multi-type branching processes to approximate complex contagion adoption…

Physics and Society · Physics 2022-04-06 Leah A. Keating , James P. Gleeson , David J. P. O'Sullivan

The adoption of individual behavioural patterns is largely determined by stimuli arriving from peers via social interactions or from external sources. Based on these influences, individuals are commonly assumed to follow simple or complex…

Computers and Society · Computer Science 2024-06-28 Elsa Andres , Gergely Ódor , Iacopo Iacopini , Márton Karsai

In this article we develop a highly integrated effective degree approach to modeling epidemic and awareness spreading processes on multiplex networks coupled with awareness-dependent adaptive rewiring. This approach keeps track of the…

Physics and Society · Physics 2021-04-05 Xiao-Long Peng , Yi-Dan Zhang

Recent work in modeling the coupling between disease dynamics and dynamic social network geometry has led to the examination of how human interactions force a rewiring of connections in a population. Rewiring of the network may be…

Statistical Mechanics · Physics 2009-09-29 Leah B. Shaw , Ira B. Schwartz

Recent empirical studies have confirmed the key roles of complex contagion mechanisms such as memory, social reinforcement, and decay effects in information diffusion and behaviour spreading. Inspired by this fact, we here propose a new…

Physics and Society · Physics 2014-08-20 Pengbi Cui , Ming Tang , Zhi-Xi Wu

The spread of socially-learnt behaviours occurs in many animal species, and understanding how behaviours spread can provide novel insights into the causes and consequences of sociality. Within wild populations, behaviour spread is often…

Social and Information Networks · Computer Science 2020-12-17 Josh A. Firth , Gregory F. Albery , Kristina B. Beck , Ivan Jarić , Lewis G. Spurgin , Ben C. Sheldon , Will Hoppitt

Contagion processes have been proven to fundamentally depend on the structural properties of the interaction networks conveying them. Many real networked systems are characterized by clustered substructures representing either collections…

Physics and Society · Physics 2021-06-01 Giulio Burgio , Alex Arenas , Sergio Gómez , Joan T. Matamalas

The threshold model is a simple but classic model of contagion spreading in complex social systems. To capture the complex nature of social influencing we investigate numerically and analytically the transition in the behavior of…

Understanding how complex behaviors, opinions, and innovations spread in online social networks remains a central challenge in computational social science. Existing models of complex contagion typically rely on stylized threshold…

Social and Information Networks · Computer Science 2026-03-20 Saurabh Sharma , Ambuj Singh

Understanding nonlinear social contagion dynamics on dynamical networks, such as opinion formation, is crucial for gaining new insights into consensus and polarization. Similar to threshold-dependent complex contagions, the nonlinearity in…

Physics and Society · Physics 2025-04-24 Xunlong Wang , Feng Fu , Bin Wu

We study proliferation of an action in binary action network coordination games that are generalized to include global effects. This captures important aspects of proliferation of a particular action or narrative in online social networks,…

Theoretical Economics · Economics 2023-08-02 John Higgins , Tarun Sabarwal

Addictive behavior spreads through social networks via feedback among choice, peer pressure, and shifting ties, a process that eludes standard epidemic models. We present a comprehensive multi-state network model that integrates…

Physics and Society · Physics 2025-06-30 Hsuan-Wei Lee , Yi-Hsuan Huang , Nishant Malik

Adoption of innovations, products or online services is commonly interpreted as a spreading process driven to large extent by social influence and conditioned by the needs and capacities of individuals. To model this process one usually…

Physics and Society · Physics 2021-04-28 Márton Karsai , Gerardo Iñiguez , Riivo Kikas , Kimmo Kaski , János Kertész

Internet communication channels, e.g., Facebook, Twitter, and email, are multiplex networks that facilitate interaction and information-sharing among individuals. During brief time periods users often use a single communication channel, but…

Physics and Society · Physics 2019-01-02 Wei Wang , Ming Tang , H. Eugene Stanley , Lidia A. Braunstein

We present the mathematical analysis of generalized complex contagions in clustered multiplex networks for susceptible-infected-recovered (SIR)-like dynamics. The model is intended to understand diffusion of influence, or any other…

Physics and Society · Physics 2017-02-01 Yong Zhuang , Alex Arenas , Osman Yağan

Models of strategy evolution on static networks help us understand how population structure can promote the spread of traits like cooperation. One key mechanism is the formation of altruistic spatial clusters, where neighbors of a…

Physics and Society · Physics 2023-09-07 Qi Su , Alex McAvoy , Joshua B. Plotkin