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Crowdfunding has emerged as a widespread strategy for startups seeking financing, particularly through reward-based methods. However, understanding its economic impact at both micro and macro levels requires thorough analysis, often…
Participatory crowd sensing social systems rely on the participation of large number of individuals. Since humans are strategic by nature, effective incentive mechanisms are needed to encourage participation. A popular mechanism to recruit…
Online reward-based crowdfunding campaigns have emerged as an innovative approach for validating demands, discovering early adopters, and seeking learning and feedback in the design processes of innovative products. However, crowdfunding…
An increasing number of businesses and organisations rely on existing users for finding new users or spreading a message. One of the widely used "refer-a-friend" mechanisms offers an equal reward to both the referrer and the invitee. This…
Social marketing is becoming increasingly important in contemporary business. Central to social marketing is quantifying how consumers choose between alternatives and how they influence each other. This work considers a new but simple…
Civic Crowdfunding is emerging as a popular means to mobilize funding from citizens for public projects. A popular mechanism deployed on civic crowdfunding platforms is a provision point mechanism, wherein, the total contributions must…
The growing popularity of online fundraising (aka "crowdfunding") has attracted significant research on the subject. In contrast to previous studies that attempt to predict the success of crowdfunded projects based on specific…
Network-based marketing refers to a collection of marketing techniques that take advantage of links between consumers to increase sales. We concentrate on the consumer networks formed using direct interactions (e.g., communications) between…
Online social as an extension of traditional life plays an important role in our daily lives. Users often seek out new friends that have significant similarities such as interests and habits, motivating us to exploit such online information…
The majority of existing recommender systems rely on user ratings, which are limited by the lack of user collaboration and the sparsity problem. To address these issues, this study proposes a behavior-based recommender system that leverages…
Crowdsourcing has emerged as a paradigm for leveraging human intelligence and activity to solve a wide range of tasks. However, strategic workers will find enticement in their self-interest to free-ride and attack in a crowdsourcing contest…
Viral marketing takes advantage of preexisting social networks among customers to achieve large changes in behaviour. Models of influence spread have been studied in a number of domains, including the effect of "word of mouth" in the…
Crowdsourcing refers to the arrangement in which contributions are solicited from a large group of unrelated people. Due to this nature, crowdsourcers (or task requesters) often face uncertainty about the workers' capabilities which, in…
Crowdsourcing websites (e.g. Yahoo! Answers, Amazon Mechanical Turk, and etc.) emerged in recent years that allow requesters from all around the world to post tasks and seek help from an equally global pool of workers. However, intrinsic…
Cross-market recommendation aims to recommend products to users in a resource-scarce target market by leveraging user behaviors from similar rich-resource markets, which is crucial for E-commerce companies but receives less research…
Purpose: We propose a model to present a possible mechanism for obtaining sizeable behavioural structures by simulating an agent based on the evolutionary public good game with available social learning. Methods: The model considered a…
In this paper, we present a model of a trust-based recommendation system on a social network. The idea of the model is that agents use their social network to reach information and their trust relationships to filter it. We investigate how…
Recommender systems aim to fulfill the user's daily demands. While most existing research focuses on maximizing the user's engagement with the system, it has recently been pointed out that how frequently the users come back for the service…
Crowdfunding is an emerging finance platform for creators to fund their efforts by soliciting relatively small contributions from a large number of individuals using the Internet. Due to the unique rules, a campaign succeeds in trading only…
Sponsored search is an indispensable business model and a major revenue contributor of almost all the search engines. From the advertisers' side, participating in ranking the search results by paying for the sponsored search advertisement…