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Heterogeneous adoption thresholds exist widely in social contagions, but were always neglected in previous studies. We first propose a non-Markovian spreading threshold model with general adoption threshold distribution. In order to…

Physics and Society · Physics 2016-01-13 Wei Wang , Ming Tang , Panpan Shu , Zhen Wang

The numerous expanding online social networks offer fast channels for misinformation spreading, which could have a serious impact on socioeconomic systems. Researchers across multiple areas have paid attention to this issue with a view of…

Physics and Society · Physics 2020-01-08 Jiajun Xian , Dan Yang , Liming Pan , Wei Wang , Zhen Wang

Addiction to internet-based social media has increasingly emerged as a critical social problem, especially among young adults and teenagers. Based on multiple research studies, excessive usage of social media may have detrimental…

Physics and Society · Physics 2024-12-02 Dibyajyoti Mallick , Priya Chakraborty , Sayantari Ghosh

Several systems can be modeled as sets of interdependent networks where each network contains distinct nodes. Diffusion processes like the spreading of a disease or the propagation of information constitute fundamental phenomena occurring…

Social and Information Networks · Computer Science 2015-06-23 Mostafa Salehi , Payam Siyari , Matteo Magnani , Danilo Montesi

A fundamental problem in network science is to predict how certain individuals are able to initiate new networks to spring up "new ideas". Frequently, these changes in trends are triggered by a few innovators who rapidly impose their ideas…

Physics and Society · Physics 2014-05-28 Yanqing Hu , Shlomo Havlin , Hernán A. Makse

A susceptible-infected-susceptible (SIS) model of multiple contagions on multilayer networks is developed to incorporate different spreading channels and disease mutations. The basic reproduction number for this model is estimated…

Physics and Society · Physics 2020-03-31 Petar Jovanovski , Igor Tomovski , Ljupco Kocarev

Empirical evidence reveals that contagion processes often occur with competition of simple and complex contagion, meaning that while some agents follow simple contagion, others follow complex contagion. Simple contagion refers to spreading…

Statistical Mechanics · Physics 2018-07-11 Byungjoon Min , Maxi San Miguel

An enduring challenge in contagion theory is that the pathways contagions follow through social networks exhibit emergent complexities that are difficult to predict using network structure. Here, we address this challenge by developing a…

Social and Information Networks · Computer Science 2025-10-08 Fabian Tschofenig , Douglas Guilbeault

Synergistic interactions are ubiquitous in the real world. Recent studies have revealed that, for a single-layer network, synergy can enhance spreading and even induce an explosive contagion. There is at the present a growing interest in…

Physics and Society · Physics 2018-03-14 Quan-Hui Liu , Wei Wang , Shi-Min Cai , Ming Tang , Ying-Cheng Lai

The course of an epidemic is not only shaped by infection transmission over face-to-face contacts, but also by preventive behaviour caused by risk perception and social interactions. This study explores the dynamics of coupled awareness and…

Physics and Society · Physics 2025-02-24 Tim Van Wesemael , Luis E. C. Rocha , Jan M. Baetens

In this brief, we study epidemic spreading dynamics taking place in complex networks. We specifically investigate the effect of synergy, where multiple interactions between nodes result in a combined effect larger than the simple sum of…

Social and Information Networks · Computer Science 2019-04-23 Masaki Ogura , Wenjie Mei , Kenji Sugimoto

Social contagion has been studied in various contexts. Many instances of social contagion can be modeled as an infection process where a specific state (adoption of product, fad, knowledge, behavior, etc.) spreads from individual to…

Social and Information Networks · Computer Science 2014-07-01 Hiroki Sayama

Social contagion is a ubiquitous and fundamental process that drives individual and social changes. Although social contagion arises as a result of cognitive processes and biases, the integration of cognitive mechanisms with the theory of…

Social and Information Networks · Computer Science 2024-05-01 Rachith Aiyappa , Alessandro Flammini , Yong-Yeol Ahn

How does network structure affect diffusion? Recent studies suggest that the answer depends on the type of contagion. Complex contagions, unlike infectious diseases (simple contagions), are affected by social reinforcement and homophily.…

Social and Information Networks · Computer Science 2013-11-12 Lilian Weng , Filippo Menczer , Yong-Yeol Ahn

Network cascade refers to diffusion processes in which outcome changes within part of an interconnected population trigger a sequence of changes across the entire network. These cascades are governed by underlying diffusion networks, which…

Social and Information Networks · Computer Science 2025-06-25 Yubai Yuan , Siyu Huang , Abdul Basit Adeel

Social interactions are stratified in multiple contexts and are subject to complex temporal dynamics. The systematic study of these two features of social systems has started only very recently mainly thanks to the development of multiplex…

Physics and Society · Physics 2018-12-12 Quan-Hui Liu , Xinyue Xiong , Qian Zhang , Nicola Perra

Many real networks exhibit a layered structure in which links in each layer reflect the function of nodes on different environments. These multiple types of links are usually represented by a multiplex network in which each layer has a…

Physics and Society · Physics 2014-03-19 C. Buono , L. G. Alvarez Zuzek , P. A. Macri , L. A. Braunstein

Recent research on social contagion processes has revealed the limitations of traditional networks, which capture only pairwise relationships, to characterize complex multiparty relationships and group influences properly. Social contagion…

Social and Information Networks · Computer Science 2024-08-19 Lidan Liang , Shaoxuan Cui , Fangzhou Liu

Social and economic networks are often multiplexed, meaning that people are connected by different types of relationships -- such as borrowing goods and giving advice. We make two contributions to the study of multiplexing and the…

General Economics · Economics 2025-10-28 Arun G. Chandrasekhar , Vasu Chaudhary , Benjamin Golub , Matthew O. Jackson

The network-based model of social contagion has revolved around information on local interactions; its central focus has been on network topological properties shaping the local interactions and, ultimately, social contagion outcomes. We…

Physics and Society · Physics 2021-05-20 Kyuho Jin , Unjong Yu