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The spread of ideas across a social network can be studied using complex contagion models, in which agents are activated by contact with multiple activated neighbors. The investigation of complex contagions can provide crucial insights into…

Social and Information Networks · Computer Science 2015-03-19 Sergey Melnik , Jonathan A. Ward , James P. Gleeson , Mason A. Porter

We study the diffusion of influence in random multiplex networks where links can be of $r$ different types, and for a given content (e.g., rumor, product, political view), each link type is associated with a content dependent parameter…

Physics and Society · Physics 2012-09-11 Osman Yagan , Virgil Gligor

Ideas, behaviors, and opinions spread through social networks. If the probability of spreading to a new individual is a non-linear function of the fraction of the individuals' affected neighbors, such a spreading process becomes a "complex…

Physics and Society · Physics 2023-08-30 Julian Kates-Harbeck , Michael M. Desai

We present the mathematical analysis of generalized complex contagions in clustered multiplex networks for susceptible-infected-recovered (SIR)-like dynamics. The model is intended to understand diffusion of influence, or any other…

Physics and Society · Physics 2017-02-01 Yong Zhuang , Alex Arenas , Osman Yağan

Models of threshold driven contagion explain the cascading spread of information, behavior, systemic risk, and epidemics on social, financial and biological networks. At odds with empirical observation, these models predict that…

Physics and Society · Physics 2019-10-23 Samuel Unicomb , Gerardo Iñiguez , János Kertész , Márton Karsai

Understanding how complex behaviors, opinions, and innovations spread in online social networks remains a central challenge in computational social science. Existing models of complex contagion typically rely on stylized threshold…

Social and Information Networks · Computer Science 2026-03-20 Saurabh Sharma , Ambuj Singh

Complex contagions describe diffusion of behaviors in a social network in settings where spreading requires the influence by two or more neighbors. In a $k$-complex contagion, a cluster of nodes are initially infected, and additional nodes…

Data Structures and Algorithms · Computer Science 2014-08-12 Roozbeh Ebrahimi , Jie Gao , Golnaz Ghasemiesfeh , Grant Schoenebeck

We study binary state contagion dynamics on a social network where nodes act in response to the average state of their neighborhood. We model the competing tendencies of imitation and non-conformity by incorporating an off-threshold into…

Physics and Society · Physics 2015-03-13 Kameron Decker Harris

The threshold model has been widely adopted as a classic model for studying contagion processes on social networks. We consider asymmetric individual interactions in social networks and introduce a persuasion mechanism into the threshold…

Physics and Society · Physics 2016-05-17 Wei-Min Huang , Li-Jie Zhang , Xin-Jian Xu , Xinchu Fu

We study a family of binary state, socially-inspired contagion models which incorporate imitation limited by an aversion to complete conformity. We uncover rich behavior in our models whether operating with either probabilistic or…

Chaotic Dynamics · Physics 2013-03-08 Peter Sheridan Dodds , Kameron Decker Harris , Christopher M. Danforth

Prior social contagion models consider the spread of either one contagion at a time on interdependent networks or multiple contagions on single layer networks or under assumptions of competition. We propose a new threshold model for the…

Social and Information Networks · Computer Science 2018-09-13 Ho-Chun Herbert Chang , Feng Fu

Social reinforcement mechanism, which characterizes the promoting effects when exposing to multiple sources in social contagion process, is ubiquitous in information-technology ecosystem and has aroused great attention in recent years.…

Physics and Society · Physics 2021-07-07 Longzhao Liu , Xin Wang , Shaoting Tang , Hongwei Zheng , Zhiming Zheng

Information and individual activities often spread globally through the network of social ties. While social contagion phenomena have been extensively studied within the framework of threshold models, it is common to make an assumption that…

Physics and Society · Physics 2023-06-07 Teruyoshi Kobayashi

The threshold model is a simple but classic model of contagion spreading in complex social systems. To capture the complex nature of social influencing we investigate numerically and analytically the transition in the behavior of…

Weighted networks capture the structure of complex systems where interaction strength is meaningful. This information is essential to a large number of processes, such as threshold dynamics, where link weights reflect the amount of…

Physics and Society · Physics 2021-04-28 Samuel Unicomb , Gerardo Iñiguez , Márton Karsai

A complex contagion is an infectious process in which individuals may require multiple transmissions before changing state. These are used to model behaviors if an individual only adopts a particular behavior after perceiving a consensus…

Physics and Society · Physics 2015-06-29 Joel C. Miller

Complex networks have been successfully used to describe the spread of diseases in populations of interacting individuals. Conversely, pairwise interactions are often not enough to characterize social contagion processes such as opinion…

Physics and Society · Physics 2021-03-15 Iacopo Iacopini , Giovanni Petri , Alain Barrat , Vito Latora

Human social networks are inherently multiplex, comprising overlapping layers of relationships. Different layers may have distinct structural properties and interpersonal dynamics, but also may interact to form complex interdependent…

Social and Information Networks · Computer Science 2025-10-22 Yongren Shi , Edo Airoldi , Nicholas A. Christakis

Many network contagion processes are inherently multiplex in nature, yet are often reduced to processes on uniplex networks in analytic practice. We therefore examine how data modeling choices can affect the predictions of contagion…

Physics and Society · Physics 2023-01-24 Nicholas W. Landry , jimi adams

Threshold cascade models have been used to describe spread of behavior in social networks and cascades of default in financial networks. In some cases, these networks may have multiple kinds of interactions, such as distinct types of social…

Physics and Society · Physics 2016-10-05 Kyu-Min Lee , Charles D. Brummitt , K. -I. Goh
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