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The proliferation of clickbait headlines poses significant challenges to the credibility of information and user trust in digital media. While recent advances in machine learning have improved the detection of manipulative content, the lack…

Computation and Language · Computer Science 2025-09-16 Lihi Nofar , Tomer Portal , Aviv Elbaz , Alexander Apartsin , Yehudit Aperstein

In order to expand their reach and increase website ad revenue, media outlets have started using clickbait techniques to lure readers to click on articles on their digital platform. Having successfully enticed the user to open the article,…

Information Retrieval · Computer Science 2018-08-06 Vaibhav Kumar , Mrinal Dhar , Dhruv Khattar , Yash Kumar Lal , Abhimanshu Mishra , Manish Shrivastava , Vasudeva Varma

This paper presents the results and conclusions of our participation in the Clickbait Challenge 2017 on automatic clickbait detection in social media. We first describe linguistically-infused neural network models and identify informative…

Machine Learning · Computer Science 2017-10-18 Maria Glenski , Ellyn Ayton , Dustin Arendt , Svitlana Volkova

In this paper, we propose an approach for the detection of clickbait posts in online social media (OSM). Clickbait posts are short catchy phrases that attract a user's attention to click to an article. The approach is based on a machine…

Social and Information Networks · Computer Science 2017-10-19 Aviad Elyashar , Jorge Bendahan , Rami Puzis

The emergence of social media as news sources has led to the rise of clickbait posts attempting to attract users to click on article links without informing them on the actual article content. This paper presents our efforts to create a…

Social and Information Networks · Computer Science 2017-10-25 Olga Papadopoulou , Markos Zampoglou , Symeon Papadopoulos , Ioannis Kompatsiaris

Today, most newsreaders read the online version of news articles rather than traditional paper-based newspapers. Also, news media publishers rely heavily on the income generated from subscriptions and website visits made by newsreaders.…

Information Retrieval · Computer Science 2020-04-21 Amin Omidvar , Hossein Poormodheji , Aijun An , Gordon Edall

Clickbait is deceptive text that can manipulate web browsing, creating an information gap between a link and target page that literally baits a user into clicking. Clickbait detection continues to be well studied, but analyses of clickbait…

Social and Information Networks · Computer Science 2025-11-21 Austin McCutcheon , Chris Brogly

Clickbait headlines degrade the quality of online information and undermine user trust. We present a hybrid approach to clickbait detection that combines transformer-based text embeddings with linguistically motivated informativeness…

Computation and Language · Computer Science 2026-02-23 Wojciech Michaluk , Tymoteusz Urban , Mateusz Kubita , Soveatin Kuntur , Anna Wroblewska

YouTube videos often include captivating descriptions and intriguing thumbnails designed to increase the number of views, and thereby increase the revenue for the person who posted the video. This creates an incentive for people to post…

Machine Learning · Computer Science 2021-07-28 Ruchira Gothankar , Fabio Di Troia , Mark Stamp

Following the rising popularity of YouTube, there is an emerging problem on this platform called clickbait, which provokes users to click on videos using attractive titles and thumbnails. As a result, users ended up watching a video that…

Machine Learning · Computer Science 2025-05-26 Bhanuka Gamage , Adnan Labib , Aisha Joomun , Chern Hong Lim , KokSheik Wong

Text provides a compelling example of unstructured data that can be used to motivate and explore classification problems. Challenges arise regarding the representation of features of text and student linkage between text representations as…

Computers and Society · Computer Science 2023-05-09 Nicholas J. Horton , Jie Chao , Phebe Palmer , William Finzer

Clickbait detection in tweets remains an elusive challenge. In this paper, we describe the solution for the Zingel Clickbait Detector at the Clickbait Challenge 2017, which is capable of evaluating each tweet's level of click baiting. We…

Computation and Language · Computer Science 2017-10-17 Yiwei Zhou

The proliferation of fake news and its propagation on social media has become a major concern due to its ability to create devastating impacts. Different machine learning approaches have been suggested to detect fake news. However, most of…

Computation and Language · Computer Science 2021-04-14 Junaed Younus Khan , Md. Tawkat Islam Khondaker , Sadia Afroz , Gias Uddin , Anindya Iqbal

The topic of clickbait has garnered lot of attention since the advent of social media. Meriam-Webster defines Clickbait as something designed to make readers want to click on a hyperlink especially when the link leads to content of dubious…

Computers and Society · Computer Science 2019-04-17 Adil Rajput

This study introduces 'clickbait spoiling', a novel technique designed to detect, categorize, and generate spoilers as succinct text responses, countering the curiosity induced by clickbait content. By leveraging a multi-task learning…

Computation and Language · Computer Science 2024-05-08 Sayantan Pal , Souvik Das , Rohini K. Srihari

Unscrupulous content creators on YouTube employ deceptive techniques such as spam and clickbait to reach a broad audience and trick users into clicking on their videos to increase their advertisement revenue. Clickbait detection on YouTube…

Social and Information Networks · Computer Science 2021-12-17 Peya Mowar , Mini Jain , Ruchika Goel , Dinesh Kumar Vishwakarma

Nowadays, People prefer to follow the latest news on social media, as it is cheap, easily accessible, and quickly disseminated. However, it can spread fake or unreliable, low-quality news that intentionally contains false information. The…

Information Retrieval · Computer Science 2022-10-18 Zainab A. Jawad , Ahmed J. Obaid

We study feature selection as a means to optimize the baseline clickbait detector employed at the Clickbait Challenge 2017. The challenge's task is to score the "clickbaitiness" of a given Twitter tweet on a scale from 0 (no clickbait) to 1…

Computation and Language · Computer Science 2018-02-06 Matti Wiegmann , Michael Völske , Benno Stein , Matthias Hagen , Martin Potthast

Conspicuous progression in the field of machine learning and deep learning have led the jump of highly realistic fake media, these media oftentimes referred as deepfakes. Deepfakes are fabricated media which are generated by sophisticated…

Machine Learning · Computer Science 2023-04-05 Aniruddha Tiwari , Rushit Dave , Mounika Vanamala

To increase revenue, news websites often resort to using deceptive news titles, luring users into clicking on the title and reading the full news. Clickbait detection is the task that aims to automatically detect this form of false…

Computation and Language · Computer Science 2023-10-11 Daria-Mihaela Broscoteanu , Radu Tudor Ionescu