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In todays world, the internet affects every aspect of human life; it has caused changes in corporate websites as well as in many other areas. Corporate websites should be more dynamic, more interactive, and more compatible with new…
Mobile users are envisioned to exploit direct communication opportunities between their portable devices, in order to enrich the set of services they can access through cellular or WiFi networks. Sharing contents of common interest or…
A lack of awareness surrounding secure online behaviour can lead to end-users, and their personal details becoming vulnerable to compromise. This paper describes an ongoing research project in the field of usable security, examining the…
The continuous growth of electronic commerce has stimulated great interest in studying online consumer behavior. Given the significant growth in online shopping, better understanding of customers allows better marketing strategies to be…
In-degree, PageRank, number of visits and other measures of Web page popularity significantly influence the ranking of search results by modern search engines. The assumption is that popularity is closely correlated with quality, a more…
Search engines could consistently favor certain values over the others, which is considered as biased due to the built-in infrastructures. Many studies have been dedicated to detect, control, and mitigate the impacts of the biases from the…
Accurately analyzing and modeling online browsing behavior play a key role in understanding users and technology interactions. In this work, we design and conduct a user study to collect browsing data from 31 participants continuously for…
Ranking tasks are usually based on the text of the main body of the page and the actions (clicks) of users on the page. There are other elements that could be leveraged to better contextualise the ranking experience (e.g. text in other…
Online advertisements have become one of today's most widely used tools for enhancing businesses partly because of their compatibility with A/B testing. A/B testing allows sellers to find effective advertisement strategies such as ad…
Can stress affect not only your life but also how you read and interpret a text? Healthcare has shown evidence of such dynamics and in this short paper we discuss customising texts based on user stress level, as it could represent a…
A website browser cookie is a small file created by a web server upon visitation, which is placed in the user's browser directory to enhance the user's experience. However, first and third-party cookies have become a significant threat to…
Many internet ventures rely on advertising for their revenue. However, users feel discontent by the presence of ads on the websites they visit, as the data-size of ads is often comparable to that of the actual content. This has an impact…
Most modern recommendation algorithms are data-driven: they generate personalized recommendations by observing users' past behaviors. A common assumption in recommendation is that how a user interacts with a piece of content (e.g., whether…
Internet users highly rely on and trust web search engines, such as Google, to find relevant information online. However, scholars have documented numerous biases and inaccuracies in search outputs. To improve the quality of search results,…
The inhibiting effects of information overload on the behavior of online social media users, can affect the population-level characteristics of information dissemination through online conversations. We introduce a mechanistic, agent-based…
Quantitative information plays a crucial role in understanding and interpreting the content of documents. Many user queries contain quantities and cannot be resolved without understanding their semantics, e.g., ``car that costs less than…
Readers take decisions about going through the complete news based on many factors. The emotional impact of the news title on reader is one of the most important factors. Cognitive ergonomics tries to strike the balance between work,…
As digital communication grows in importance when connecting with healthcare providers, traditional behavioral and content message features are imbued with renewed significance. If one is to meaningfully connect with them, it is crucial to…
Conversational search offers an easier and faster alternative to conventional web search, while having downsides like lack of source verification. Research has examined performance disparities between these two systems in different…
Domain expertise is regarded as one of the key factors impacting search success: experts are known to write more effective queries, to select the right results on the result page, and to find answers satisfying their information needs.…