Related papers: Do Diffusion Protocols Govern Cascade Growth?
Content popularity prediction has been extensively studied due to its importance and interest for both users and hosts of social media sites like Facebook, Instagram, Twitter, and Pinterest. However, existing work mainly focuses on modeling…
Recent research has explored the increasingly important role of social media by examining the dynamics of individual and group behavior, characterizing patterns of information diffusion, and identifying influential individuals. In this…
When a piece of information (microblog, photograph, video, link, etc.) starts to spread in a social network, an important question arises: will it spread to "viral" proportions -- where "viral" is defined as an order-of-magnitude increase.…
Large quantities of data flow on the internet. When a user decides to help the spread of a piece of information (by retweeting, liking, posting content), most research works assumes she does so according to information's content,…
In a competitive marketing, there are a large number of players which produce the same product. Each firm aims to diffuse its product information widely so that it's product will become popular among potential buyers. The more popular is a…
Many products and innovations become well-known and widely adopted through the social interactions of individuals in a population. The Bass diffusion model has been widely used to model the temporal evolution of adoption in such social…
Diffusion of information and viral content, social contagion and influence are still topics of broad evaluation. As theory explaining the role of influentials moves slightly to reduce their importance in the propagation of viral content,…
Adoption or rejection of ideas, products, and technologies in a society is often governed by simultaneous propagation of positive and negative influences. Consider a planner trying to introduce an idea in different parts of a society at…
A social network grows over a period of time with the formation of new connections and relations. In recent years we have witnessed a massive growth of online social networks like Facebook, Twitter etc. So it has become a problem of extreme…
This work is aimed at studying realistic social control strategies for social networks based on the introduction of random information into the state of selected driver agents. Deliberately exposing selected agents to random information is…
Social networks affect the diffusion of information, and thus have the potential to reduce or amplify inequality in access to opportunity. We show empirically that social networks often exhibit a much larger potential for unequal diffusion…
A person's decision to adopt an idea or product is often driven by the decisions of peers, mediated through a network of social ties. A common way of modeling adoption dynamics is to use threshold models, where a node may become an adopter…
Existing studies of how information diffuses across social networks have thus far concentrated on analysing and recovering the spread of deterministic innovations such as URLs, hashtags, and group membership. However investigating how…
We explore the effects of coordinated users (i.e., users characterized by an unexpected, suspicious, or exceptional similarity) in information spreading on Twitter by quantifying the efficacy of their tactics in deceiving feed algorithms to…
Information diffusion across various new media platforms gradually influences perceptions, decisions, and social behaviors of individual users. In communication studies, the famous Five W's of Communication model (5W Model) has displayed…
In recent years, malicious information had an explosive growth in social media, with serious social and political backlashes. Recent important studies, featuring large-scale analyses, have produced deeper knowledge about this phenomenon,…
Social media has changed the landscape of marketing and consumer research as the adoption and promotion of businesses is becoming more and more dependent on how the customers are interacting and feeling about the business on platforms like…
How and to what extent will new activities spread through social ties? Here, we develop a more sophisticated framework than the standard mean-field approach to describe the diffusion dynamics of multiple activities on complex networks. We…
As people rely on social media as their primary sources of news, the spread of misinformation has become a significant concern. In this large-scale study of news in social media we analyze eleven million posts and investigate propagation…
The inhibiting effects of information overload on the behavior of online social media users, can affect the population-level characteristics of information dissemination through online conversations. We introduce a mechanistic, agent-based…