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`Tracking' is the collection of data about an individual's activity across multiple distinct contexts and the retention, use, or sharing of data derived from that activity outside the context in which it occurred. This paper aims to…

Cryptography and Security · Computer Science 2022-01-27 Reuben Binns

This articles surveys the existing literature on the methods currently used by web services to track the user online as well as their purposes, implications, and possible user's defenses. A significant majority of reviewed articles and web…

Computers and Society · Computer Science 2015-07-29 Tomasz Bujlow , Valentín Carela-Español , Josep Solé-Pareta , Pere Barlet-Ros

We perform a large-scale analysis of third-party trackers on the World Wide Web from more than 3.5 billion web pages of the CommonCrawl 2012 corpus. We extract a dataset containing more than 140 million third-party embeddings in over 41…

Social and Information Networks · Computer Science 2016-08-01 Sebastian Schelter , Jérôme Kunegis

Web tracking is an omnipresent phenomenon in today's web, affecting users in their day-to-day lives. Filter lists and blockers were invented to detect trackers and to protect users. Due to limitations of said tools, researchers developed…

Cryptography and Security · Computer Science 2026-05-06 Wolf Rieder , Philip Raschke , Thomas Cory , Christian René Sechting , Aditya Kumar , Axel Küpper

Websites are constantly adapting the methods used, and intensity with which they track online visitors. However, the wide-range enforcement of GDPR since one year ago (May 2018) forced websites serving EU-based online visitors to eliminate…

Cryptography and Security · Computer Science 2020-06-03 Konstantinos Solomos , Panagiotis Ilia , Sotiris Ioannidis , Nicolas Kourtellis

To protect users' privacy, legislators have regulated the usage of tracking technologies, mandating the acquisition of users' consent before collecting data. Consequently, websites started showing more and more consent management modules --…

Cryptography and Security · Computer Science 2022-09-14 Nikhil Jha , Martino Trevisan , Luca Vassio , Marco Mellia

Several studies have been conducted on understanding third-party user tracking on the web. However, web trackers can only track users on sites where they are embedded by the publisher, thus obtaining a fragmented view of a user's online…

Cryptography and Security · Computer Science 2018-05-04 Anupama Aggarwal , Bimal Viswanath , Saravana Kumar , Ayush Shah , Liang Zhang , Ponnurangam Kumaraguru

Browser fingerprinting is a relatively new method of uniquely identifying browsers that can be used to track web users. In some ways it is more privacy-threatening than tracking via cookies, as users have no direct control over it. A number…

Cryptography and Security · Computer Science 2019-05-24 Nasser Mohammed Al-Fannah , Wanpeng Li , Chris J Mitchell

In the early age of the internet users enjoyed a large level of anonymity. At the time web pages were just hypertext documents; almost no personalisation of the user experience was o ered. The Web today has evolved as a world wide…

Computers and Society · Computer Science 2016-05-24 Silvia Puglisi , David Rebollo-Monedero , Jordi Forné

Third-party tracking is common on almost all commercially operated websites. Prior work has studied in detail the extent of third-party tracking on the web, detection of third-party trackers, and defending against third-party tracking.…

Computers and Society · Computer Science 2019-11-18 Matius Chairani , Mathieu Chevalley , Abderrahmane Lazraq , Sruti Bhagavatula

Web tracking is a pervasive and opaque practice that enables personalized advertising, retargeting, and conversion tracking. Over time, it has evolved into a sophisticated and invasive ecosystem, employing increasingly complex techniques to…

To what extent are users surveilled on the web, by what technologies, and by whom? We answer these questions by combining passively observed, anonymized browsing data of a large, representative sample of Americans with domain-level data on…

Applications · Statistics 2026-01-01 Lucas Shen , Gaurav Sood

Accurately analyzing and modeling online browsing behavior play a key role in understanding users and technology interactions. In this work, we design and conduct a user study to collect browsing data from 31 participants continuously for…

Computers and Society · Computer Science 2021-08-17 Yuliia Lut , Michael Wang , Elissa M. Redmiles , Rachel Cummings

Recent works showed that websites can detect browser extensions that users install and websites they are logged into. This poses significant privacy risks, since extensions and Web logins that reflect user's behavior, can be used to…

Cryptography and Security · Computer Science 2018-08-27 Gabor Gyorgy Gulyas , Doliere Francis Some , Nataliia Bielova , Claude Castelluccia

Browser fingerprinting is a pervasive online tracking technique used increasingly often for profiling and targeted advertising. Prior research on the prevalence of fingerprinting heavily relied on automated web crawls, which inherently…

Cryptography and Security · Computer Science 2025-02-04 Meenatchi Sundaram Muthu Selva Annamalai , Igor Bilogrevic , Emiliano De Cristofaro

This study investigates the capability blessings of the use of eye-monitoring technology to beautify the usability of web sites. With the upward thrust of on-line interactions, website usability has turn out to be increasingly important for…

Other Computer Science · Computer Science 2023-05-23 Niharika Veeravalli

Understanding how people interact with the web is key for a variety of applications, e.g., from the design of effective web pages to the definition of successful online marketing campaigns. Browsing behavior has been traditionally…

Computers and Society · Computer Science 2021-05-05 Luca Vassio , Idilio Drago , Marco Mellia , Zied Ben Houidi , Mohamed Lamine Lamali

Third-party networks collect vast amounts of data about users via web sites and mobile applications. Consolidations among tracker companies can significantly increase their individual tracking capabilities, prompting scrutiny by competition…

Computers and Society · Computer Science 2018-02-08 Reuben Binns , Jun Zhao , Max Van Kleek , Nigel Shadbolt

Digital fingerprints have brought great convenience and benefits to many online businesses. However, they pose a significant threat to the privacy and security of ordinary users. In this paper, we investigate the effectiveness of current…

Cryptography and Security · Computer Science 2025-02-21 Kaitong Lin , Huazhu Cao , Amin Milani Fard

This work presents a systematic study of navigational tracking, the latest development in the cat-and-mouse game between browsers and online trackers. Navigational tracking allows trackers to 'aggregate users' activities and behaviors…

Cryptography and Security · Computer Science 2022-07-14 Audrey Randall , Peter Snyder , Alisha Ukani , Alex Snoeren , Geoff Voelker , Stefan Savage , Aaron Schulman
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