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Recent research has shown that the performance of search personalization depends on the richness of user profiles which normally represent the user's topical interests. In this paper, we propose a new embedding approach to learning user…
Conventional methods for query autocompletion aim to predict which completed query a user will select from a list. A shortcoming of this approach is that users often do not know which query will provide the best retrieval performance on the…
Learning to rank has been intensively studied and widely applied in information retrieval. Typically, a global ranking function is learned from a set of labeled data, which can achieve good performance on average but may be suboptimal for…
In this paper, we propose a bid optimizer for sponsored keyword search auctions which leads to better retention of advertisers by yielding attractive utilities to the advertisers without decreasing the revenue to the search engine. The bid…
Web search has become an inevitable part of everyday life. Improving and monetizing web search has been a focus of major Internet players. Understanding the context of web search query is an important aspect of this task as it represents…
Existing auto-bidding algorithms in digital advertising often treat the value of an ad opportunity as the revenue obtained when an ad is shown and/or clicked, and bid accordingly. This can lead to wasteful spending because the true value is…
Incrementality, which is used to measure the causal effect of showing an ad to a potential customer (e.g. a user in an internet platform) versus not, is a central object for advertisers in online advertising platforms. This paper…
The last decade has seen a revolution in the theory and application of machine learning and pattern recognition. Through these advancements, variable ranking has emerged as an active and growing research area and it is now beginning to be…
The majority of online marketplaces offer promotion programs to sellers to acquire additional customers for their products. These programs typically allow sellers to allocate advertising budgets to promote their products, with higher…
In the past few years, there has been much work on incorporating fairness requirements into algorithmic rankers, with contributions coming from the data management, algorithms, information retrieval, and recommender systems communities. In…
Advertising expenditures have become the major source of revenue for e-commerce platforms. Providing good advertising experiences for advertisers by reducing their costs of trial and error in discovering the optimal advertising strategies…
Online platforms mediate access to opportunity: relevance-based rankings create and constrain options by allocating exposure to job openings and job candidates in hiring platforms, or sellers in a marketplace. In order to do so responsibly,…
In a typical e-commerce setting, Content Ranking Optimization (CRO) mechanisms are employed to surface content on the search page to fulfill customers' shopping missions. CRO commonly utilizes models such as contextual deep bandits model to…
Optimal designs are usually model-dependent and likely to be sub-optimal if the postulated model is not correctly specified. In practice, it is common that a researcher has a list of candidate models at hand and a design has to be found…
Recommender systems can mitigate the information overload problem by suggesting users' personalized items. In real-world recommendations such as e-commerce, a typical interaction between the system and its users is -- users are recommended…
Learning to rank (LTR) plays a crucial role in various Information Retrieval (IR) tasks. Although supervised LTR methods based on fine-grained relevance labels (e.g., document-level annotations) have achieved significant success, their…
Search engines play an important role in our everyday lives by assisting us in finding the information we need. When we input a complex query, however, results are often far from satisfactory. In this work, we introduce a query…
We develop a framework for the analysis of large-scale Ad-auctions where adverts are assigned over a continuum of search types. For this pay-per-click market, we provide an efficient mechanism that maximizes social welfare. In particular,…
On E-commerce stores, there are rich recommendation content to help shoppers shopping more efficiently. However given numerous products, it's crucial to select most relevant content to reduce the burden of information overload. We…
Reinforcement learning (RL) is an effective technique for training decision-making agents through interactions with their environment. The advent of deep learning has been associated with highly notable successes with sequential decision…