Related papers: Multi-Round Influence Maximization
Influence maximization is the task of finding a set of seed nodes in a social network such that the influence spread of these seed nodes based on certain influence diffusion model is maximized. Topic-aware influence diffusion models have…
For the purpose of propagating information and ideas through a social network, a seeding strategy aims to find a small set of seed users that are able to maximize the spread of the influence, which is termed as influence maximization…
The spread of influence in networks is a topic of great importance in many application areas. For instance, one would like to maximise the coverage, limiting the budget for marketing campaign initialisation and use the potential of social…
Influence Maximization (IM) seeks to identify a small set of seed nodes in a social network to maximize expected information spread under a diffusion model. While community-based approaches improve scalability by exploiting modular…
The typical algorithmic problem in viral marketing aims to identify a set of influential users in a social network, who, when convinced to adopt a product, shall influence other users in the network and trigger a large cascade of adoptions.…
Influence maximization is the task of selecting a small number of seed nodes in a social network to maximize the influence spread from these seeds. It has been widely investigated in the past two decades. In the canonical setting, the…
We study the $r$-complex contagion influence maximization problem. In the influence maximization problem, one chooses a fixed number of initial seeds in a social network to maximize the spread of their influence. In the $r$-complex…
Motivated by applications such as viral marketing, the problem of influence maximization (IM) has been extensively studied in the literature. The goal is to select a small number of users to adopt an item such that it results in a large…
We consider the problem of maximizing the spread of influence in a social network by choosing a fixed number of initial seeds --- a central problem in the study of network cascades. The majority of existing work on this problem, formally…
Online social networks have become an important platform for people to communicate, share knowledge and disseminate information. Given the widespread usage of social media, individuals' ideas, preferences and behavior are often influenced…
Given a social network, where each user is associated with a selection cost, the problem of \textsc{Budgeted Influence Maximization} (\emph{BIM Problem} in short) asks to choose a subset of them (known as seed users) within an allocated…
In this paper, we present an algorithmic study on how to surpass competitors in popularity by strategic promotions in social networks. We first propose a novel model, in which we integrate the Preferential Attachment (PA) model for…
Online social network has been one of the most important platforms for viral marketing. Most of existing researches about diffusion of adoptions of new products on networks are about one diffusion. That is, only one piece of information…
We investigate the novel problem of voting-based opinion maximization in a social network: Find a given number of seed nodes for a target campaigner, in the presence of other competing campaigns, so as to maximize a voting-based score for…
Influence maximization is a problem of finding a small set of highly influential users, also known as seeds, in a social network such that the spread of influence under certain propagation models is maximized. In this paper, we consider…
In this paper, we investigate the discount allocation problem in social networks. It has been reported that 40\% of consumers will share an email offer with their friend and 28\% of consumers will share deals via social media platforms.…
Nowadays, organizations use viral marketing strategies to promote their products through social networks. It is expensive to directly send the product promotional information to all the users in the network. In this context, Kempe et al.…
Influence Maximization (IM) is a classical combinatorial optimization problem, which can be widely used in mobile networks, social computing, and recommendation systems. It aims at selecting a small number of users such that maximizing the…
Incentivized social advertising, an emerging marketing model, provides monetization opportunities not only to the owners of the social networking platforms but also to their influential users by offering a "cut" on the advertising revenue.…
We initiate a systematic study on $\mathit{dynamic}$ $\mathit{influence}$ $\mathit{maximization}$ (DIM). In the DIM problem, one maintains a seed set $S$ of at most $k$ nodes in a dynamically involving social network, with the goal of…