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Third party tracking allows companies to identify users and track their behaviour across multiple digital services. This paper presents an empirical study of the prevalence of third-party trackers on 959,000 apps from the US and UK Google…

Computers and Society · Computer Science 2018-10-19 Reuben Binns , Ulrik Lyngs , Max Van Kleek , Jun Zhao , Timothy Libert , Nigel Shadbolt

Third-party tracking is common on almost all commercially operated websites. Prior work has studied in detail the extent of third-party tracking on the web, detection of third-party trackers, and defending against third-party tracking.…

Computers and Society · Computer Science 2019-11-18 Matius Chairani , Mathieu Chevalley , Abderrahmane Lazraq , Sruti Bhagavatula

`Tracking' is the collection of data about an individual's activity across multiple distinct contexts and the retention, use, or sharing of data derived from that activity outside the context in which it occurred. This paper aims to…

Cryptography and Security · Computer Science 2022-01-27 Reuben Binns

We perform a large-scale analysis of third-party trackers on the World Wide Web from more than 3.5 billion web pages of the CommonCrawl 2012 corpus. We extract a dataset containing more than 140 million third-party embeddings in over 41…

Social and Information Networks · Computer Science 2016-08-01 Sebastian Schelter , Jérôme Kunegis

In the modern Web, service providers often rely heavily on third parties to run their services. For example, they make use of ad networks to finance their services, externally hosted libraries to develop features quickly, and analytics…

Cryptography and Security · Computer Science 2020-02-04 Tobias Urban , Martin Degeling , Thorsten Holz , Norbert Pohlmann

To protect users' privacy, legislators have regulated the usage of tracking technologies, mandating the acquisition of users' consent before collecting data. Consequently, websites started showing more and more consent management modules --…

Cryptography and Security · Computer Science 2022-09-14 Nikhil Jha , Martino Trevisan , Luca Vassio , Marco Mellia

Online tracking has become of increasing concern in recent years, however our understanding of its extent to date has been limited to snapshots from web crawls. Previous at-tempts to measure the tracking ecosystem, have been done using…

Computers and Society · Computer Science 2020-07-07 Arjaldo Karaj , Sam Macbeth , Rémi Berson , Josep M. Pujol

Third party tracking is the practice by which third parties recognize users accross different websites as they browse the web. Recent studies show that 90% of websites contain third party content that is tracking its users across the web.…

Cryptography and Security · Computer Science 2017-03-23 Dolière Francis Somé , Nataliia Bielova , Tamara Rezk

A fundamental component of modern trackers is an online learned tracking model, which is typically modeled either globally or locally. The two kinds of models perform differently in terms of effectiveness and robustness under different…

Computer Vision and Pattern Recognition · Computer Science 2016-09-12 Yao Sui , Guanghui Wang , Yafei Tang , Li Zhang

The presence of third-party tracking on websites has become customary. However, our understanding of the third-party ecosystem is still very rudimentary. We examine third-party trackers from a geographical perspective, observing the…

Social and Information Networks · Computer Science 2014-09-04 Marjan Falahrastegar , Hamed Haddadi , Steve Uhlig , Richard Mortier

Third-party tracking allows companies to collect users' behavioural data and track their activity across digital devices. This can put deep insights into users' private lives into the hands of strangers, and often happens without users'…

Computers and Society · Computer Science 2021-06-21 Konrad Kollnig , Reuben Binns , Pierre Dewitte , Max Van Kleek , Ge Wang , Daniel Omeiza , Helena Webb , Nigel Shadbolt

Websites are constantly adapting the methods used, and intensity with which they track online visitors. However, the wide-range enforcement of GDPR since one year ago (May 2018) forced websites serving EU-based online visitors to eliminate…

Cryptography and Security · Computer Science 2020-06-03 Konstantinos Solomos , Panagiotis Ilia , Sotiris Ioannidis , Nicolas Kourtellis

The increase in perception capabilities of connected mobile sensor platforms (e.g., self-driving vehicles, drones, and robots) leads to an extensive surge of sensed features at various temporal and spatial scales. Beyond their traditional…

Signal Processing · Electrical Eng. & Systems 2022-12-06 Alphonse Vial , Gustaf Hendeby , Winnie Daamen , Bart van Arem , Serge Hoogendoorn

Different countries have different privacy regulatory models. These models impact the perspectives and laws surrounding internet privacy. However, little is known about how effective the regulatory models are when it comes to limiting…

Cryptography and Security · Computer Science 2015-06-15 Nathaniel Fruchter , Hsin Miao , Scott Stevenson , Rebecca Balebako

This work presents a systematic study of navigational tracking, the latest development in the cat-and-mouse game between browsers and online trackers. Navigational tracking allows trackers to 'aggregate users' activities and behaviors…

Cryptography and Security · Computer Science 2022-07-14 Audrey Randall , Peter Snyder , Alisha Ukani , Alex Snoeren , Geoff Voelker , Stefan Savage , Aaron Schulman

Third-party services form an integral part of the mobile ecosystem: they allow app developers to add features such as performance analytics and social network integration, and to monetize their apps by enabling user tracking and targeted ad…

Third party advertising and tracking (A&T) are pervasive across the web, yet user exposure varies significantly with browser choice, browsing location, and hosting jurisdiction. We systematically study how these three factors shape tracking…

Networking and Internet Architecture · Computer Science 2026-03-04 Tanya Prasad , Rut Vora , Soo Yee Lim , Nguyen Phong Hoang , Thomas Pasquier

Web tracking has been extensively studied over the last decade. To detect tracking, previous studies and user tools rely on filter lists. However, it has been shown that filter lists miss trackers. In this paper, we propose an alternative…

Cryptography and Security · Computer Science 2020-03-02 Imane Fouad , Nataliia Bielova , Arnaud Legout , Natasa Sarafijanovic-Djukic

Digital contact tracing has emerged as a viable tool supplementing manual contact tracing. To date, more than 100 contact tracing applications have been published to slow down the spread of highly contagious Covid-19. Despite subtle…

Cryptography and Security · Computer Science 2021-08-05 Pai Chet Ng , Petros Spachos , Stefano Gregori , Konstantinos Plataniotis

Third-party web tracking is a common, and broadly used technique on the Web. Almost every step of users' is tracked, analyzed, and later used in different use cases (e.g., online advertisement). Different defense mechanisms have emerged to…

Cryptography and Security · Computer Science 2022-02-11 Nurullah Demir , Daniel Theis , Tobias Urban , Norbert Pohlmann
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