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Selecting the optimal subset from all vertices as seeds to maximize the influence in a social network has been a task of interest. Various methods have been proposed to select the optimal vertices in a static network, however, they are…

Social and Information Networks · Computer Science 2020-10-22 Fangqi Li , Chong Di , Shenghong Li

The spread of influence in networks is a topic of great importance in many application areas. For instance, one would like to maximise the coverage, limiting the budget for marketing campaign initialisation and use the potential of social…

Social and Information Networks · Computer Science 2020-09-11 Radosław Michalski , Jarosław Jankowski , Piotr Bródka

Influence diffusion and influence maximization in large-scale online social networks (OSNs) have been extensively studied, because of their impacts on enabling effective online viral marketing. Existing studies focus on social networks with…

Social and Information Networks · Computer Science 2012-12-04 Yanhua Li , Wei Chen , Yajun Wang , Zhi-Li Zhang

We consider the problem of predicting the time evolution of influence, the expected number of activated nodes, given a set of initially active nodes on a propagation network. To address the significant computational challenges of this…

Social and Information Networks · Computer Science 2017-01-10 Shui-Nee Chow , Xiaojing Ye , Hongyuan Zha , Haomin Zhou

This paper examines the problem of adaptive influence maximization in social networks. As adaptive decision making is a time-critical task, a realistic feedback model has been considered, called myopic. In this direction, we propose the…

Social and Information Networks · Computer Science 2018-07-09 Guillaume Salha , Nikolaos Tziortziotis , Michalis Vazirgiannis

Viral marketing on social networks, also known as Influence Maximization (IM), aims to select k users for the promotion of a target item by maximizing the total spread of their influence. However, most previous works on IM do not explore…

Social and Information Networks · Computer Science 2021-10-04 Ya-Wen Teng , Yishuo Shi , Chih-Hua Tai , De-Nian Yang , Wang-Chien Lee , Ming-Syan Chen

The steady growth of graph data from social networks has resulted in wide-spread research in finding solutions to the influence maximization problem. In this paper, we propose a holistic solution to the influence maximization (IM) problem.…

Social and Information Networks · Computer Science 2016-02-10 Sainyam Galhotra , Akhil Arora , Shourya Roy

In social networks, people influence each other through social links, which can be represented as propagation among nodes in graphs. Influence minimization (IMIN) is the problem of manipulating the structures of an input graph (e.g.,…

Machine Learning · Computer Science 2025-02-04 Junghun Lee , Hyunju Kim , Fanchen Bu , Jihoon Ko , Kijung Shin

Influence Maximization is an extensively-studied problem that targets at selecting a set of initial seed nodes in the Online Social Networks (OSNs) to spread the influence as widely as possible. However, it remains an open challenge to…

Social and Information Networks · Computer Science 2017-08-08 Jing Tang , Xueyan Tang , Junsong Yuan

The adaptive social learning paradigm helps model how networked agents are able to form opinions on a state of nature and track its drifts in a changing environment. In this framework, the agents repeatedly update their beliefs based on…

Social and Information Networks · Computer Science 2023-03-15 Valentina Shumovskaia , Mert Kayaalp , Mert Cemri , Ali H. Sayed

We study optimal distributed first-order optimization algorithms when the network (i.e., communication constraints between the agents) changes with time. This problem is motivated by scenarios where agents experience network malfunctions.…

Optimization and Control · Mathematics 2019-12-02 Alexander Rogozin , César A. Uribe , Alexander Gasnikov , Nikolay Malkovsky , Angelia Nedić

Given a social network $G$ and an integer $k$, the influence maximization (IM) problem asks for a seed set $S$ of $k$ nodes from $G$ to maximize the expected number of nodes influenced via a propagation model. The majority of the existing…

Social and Information Networks · Computer Science 2020-04-15 Keke Huang , Jing Tang , Kai Han , Xiaokui Xiao , Wei Chen , Aixin Sun , Xueyan Tang , Andrew Lim

We study the spread of influence in a social network based on the Linear Threshold model. We derive an analytical expression for evaluating the expected size of the eventual influenced set for a given initial set, using the probability of…

Other Computer Science · Computer Science 2010-02-09 Srinivasan Venkatramanan , Anurag Kumar

Leveraging network information for predictive modeling has become widespread in many domains. Within the realm of referral and targeted marketing, influencer detection stands out as an area that could greatly benefit from the incorporation…

Social and Information Networks · Computer Science 2024-09-11 Elena Tiukhova , Emiliano Penaloza , María Óskarsdóttir , Bart Baesens , Monique Snoeck , Cristián Bravo

The outbreak of a pandemic, such as COVID-19, causes major health crises worldwide. Typical measures to contain the rapid spread usually include effective vaccination and strict interventions (Nature Human Behaviour, 2021). Motivated by…

Social and Information Networks · Computer Science 2025-03-31 Gargi Bakshi , Sujoy Bhore , Suraj Shetiya

Reduction of end-to-end network delays is an optimization task with applications in multiple domains. Low delays enable improved information flow in social networks, quick spread of ideas in collaboration networks, low travel times for…

Databases · Computer Science 2016-09-28 Sourav Medya , Petko Bogdanov , Ambuj Singh

Understanding the behaviors of information propagation is essential for the effective exploitation of social influence in social networks. However, few existing influence models are tractable and efficient for describing the information…

Social and Information Networks · Computer Science 2012-06-11 Biao Xiang , Enhong Chen , Qi Liu , Hui Xiong , Yu Yang , Junyuan Xie

The problem of finding optimal set of users for influencing others in the social network has been widely studied. Because it is NP-hard, some heuristics were proposed to find sub-optimal solutions. Still, one of the commonly used assumption…

Social and Information Networks · Computer Science 2014-11-24 Radosław Michalski , Tomasz Kajdanowicz , Piotr Bródka , Przemysław Kazienko

The whole frame of interconnections in complex networks hinges on a specific set of structural nodes, much smaller than the total size, which, if activated, would cause the spread of information to the whole network [1]; or, if immunized,…

Physics and Society · Physics 2015-08-27 Flaviano Morone , Hernan A. Makse

Influence Maximization(IM) aims to identify highly influential nodes to maximize influence spread in a network. Previous research on the IM problem has mainly concentrated on single-layer networks, disregarding the comprehension of the…

Physics and Society · Physics 2023-11-16 Su-Su Zhang , Ming Xie , Chuang Liu , Xiu-Xiu Zhan