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This paper aims to shed some light on the concept of virality - especially in social networks - and to provide new insights on its structure. We argue that: (a) virality is a phenomenon strictly connected to the nature of the content being…

Computation and Language · Computer Science 2015-03-20 Marco Guerini , Carlo Strapparava , Gozde Ozbal

Online social networks (OSNs) are changing the way in which the information spreads throughout the Internet. A deep understanding of the information spreading in OSNs leads to both social and commercial benefits. In this paper, we…

Social and Information Networks · Computer Science 2015-01-26 Sai Zhang , Ke Xu , Xi Chen , Xue Liu

The discovery of influential entities in all kinds of networks (e.g. social, digital, or computer) has always been an important field of study. In recent years, Online Social Networks (OSNs) have been established as a basic means of…

Information Retrieval · Computer Science 2018-10-05 Gerasimos Razis , Ioannis Anagnostopoulos , Sherali Zeadally

Owing to the popularity of Online Social Media (OSM), Internet users share a lot of information (including personal) on and across OSM services every day. For example, it is common to find a YouTube video embedded in a blog post with an…

Social and Information Networks · Computer Science 2013-01-30 Paridhi Jain , Tiago Rodrigues , Gabriel Magno , Ponnurangam Kumaraguru , Virgilio Almeida

We propose a stochastic model for the diffusion of topics entering a social network modeled by a Watts-Strogatz graph. Our model sets into play an implicit competition between these topics as they vie for the attention of users in the…

Social and Information Networks · Computer Science 2012-02-13 S. Rajyalakshmi , Amitabha Bagchi , Soham Das , Rudra M. Tripathy

Virality of online content on social networking websites is an important but esoteric phenomenon often studied in fields like marketing, psychology and data mining. In this paper we study viral images from a computer vision perspective. We…

Social and Information Networks · Computer Science 2016-11-17 Arturo Deza , Devi Parikh

Since 1950, information flows have been in the centre of scientific research. Up until internet penetration in the late 90s, these studies were based over traditional offline social networks. Several observations in offline information…

Social and Information Networks · Computer Science 2014-03-07 Giannis Haralabopoulos , Ioannis Anagnostopoulos

AI-generated content and misinformation are increasingly prevalent on social networks. While prior research primarily examined textual misinformation, fewer studies have focused on visual content's role in virality. In this work, we present…

Social and Information Networks · Computer Science 2025-12-05 Saumya Chauhan , Mila Hong , Maria Vazhaeparambil

The key feature of online social networks (OSN) is the ability of users to become active, make friends and interact via comments, videos or messages with those around them. This social interaction is typically perceived as critical to the…

Social and Information Networks · Computer Science 2013-04-11 Christian Doerr , Norbert Blenn , Siyu Tang , Piet Van Mieghem

It's by now folklore that to understand the activity pattern of a user in an online social network (OSN) platform, one needs to look at his friends or the ones he follows. The common perception is that these friends exert influence on the…

Social and Information Networks · Computer Science 2025-05-26 Michael Sidorov , Dan Vilenchik

We study how users of multiple online social networks (OSNs) employ and share information by studying a common user pool that use six OSNs - Flickr, Google+, Instagram, Tumblr, Twitter, and YouTube. We analyze the temporal and topical…

Social and Information Networks · Computer Science 2016-11-15 Bang Hui Lim , Dongyuan Lu , Tao Chen , Min-Yen Kan

We explain a possible mechanism of an information spreading on a network which spreads extremely far from a seed node, namely the viral spreading. On the basis of a model of the information spreading in an online social network, in which…

Physics and Society · Physics 2014-03-18 Tatsuro Kawamoto , Naomichi Hatano

Current models for predicting social media virality rely heavily on static textual and structural features, effectively ignoring the highly dynamic nature of trend signals. We study whether real-world attention signals can improve the…

Machine Learning · Computer Science 2026-05-06 Sarvagya Somvanshi , Mohan Xu , Rakhi Chadalavada , Nathan Canera

The spreading of unsubstantiated rumors on online social networks (OSN) either unintentionally or intentionally (e.g., for political reasons or even trolling) can have serious consequences such as in the recent case of rumors about Ebola…

Online Social Networks (OSNs) are a cutting edge topic. Almost everybody --users, marketers, brands, companies, and researchers-- is approaching OSNs to better understand them and take advantage of their benefits. Maybe one of the key…

Social and Information Networks · Computer Science 2011-04-22 Daniel Gayo-Avello , David J. Brenes , Diego Fernández-Fernández , María E. Fernández-Menéndez , Rodrigo García-Suárez

The link between affect, defined as the capacity for sentimental arousal on the part of a message, and virality, defined as the probability that it be sent along, is of significant theoretical and practical importance, e.g. for viral…

Social and Information Networks · Computer Science 2015-03-17 Lars Kai Hansen , Adam Arvidsson , Finn Årup Nielsen , Elanor Colleoni , Michael Etter

Existing studies of how information diffuses across social networks have thus far concentrated on analysing and recovering the spread of deterministic innovations such as URLs, hashtags, and group membership. However investigating how…

Computation and Language · Computer Science 2018-01-01 Leon Derczynski , Matthew Rowe

As online social networks continue to be commonly used for the dissemination of information to the public, understanding the phenomena that govern information diffusion is crucial for many security and safety-related applications, such as…

Social and Information Networks · Computer Science 2020-03-05 Abiola Osho , Colin Goodman , George Amariucai

Many online video websites provide the shortcut links to facilitate the video sharing to other websites especially to the online social networks (OSNs). Such video sharing behavior greatly changes the interplays between the two types of…

Social and Information Networks · Computer Science 2013-05-20 Junzhou Zhao , Pinghui Wang , Jing Tao , Xiaobo Ma , Xiaohong Guan

Online social networks (OSNs) enable researchers to study the social universe at a previously unattainable scale. The worldwide impact and the necessity to sustain their rapid growth emphasize the importance to unravel the laws governing…

Physics and Society · Physics 2014-10-21 Kaj-Kolja Kleineberg , Marian Boguna
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