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Click-through rate (CTR) prediction is an essential task in industrial applications such as video recommendation. Recently, deep learning models have been proposed to learn the representation of users' overall interests, while ignoring the…

Machine Learning · Computer Science 2020-01-10 Shu-Ting Shi , Wenhao Zheng , Jun Tang , Qing-Guo Chen , Yao Hu , Jianke Zhu , Ming Li

In recommendation systems, predicting Click-Through Rate (CTR) is crucial for accurately matching users with items. To improve recommendation performance for cold-start and long-tail items, recent studies focus on leveraging item multimodal…

Information Retrieval · Computer Science 2025-08-05 Yining Yao , Ziwei Li , Shuwen Xiao , Boya Du , Jialin Zhu , Junjun Zheng , Xiangheng Kong , Yuning Jiang

Predicting Click-Through Rates is a crucial function within recommendation and advertising platforms, as the output of CTR prediction determines the order of items shown to users. The Embedding \& MLP paradigm has become a standard approach…

Information Retrieval · Computer Science 2025-04-10 Wenqiao Zhu , Lulu Wang , Jun Wu

The CTR (Click-Through Rate) prediction plays a central role in the domain of computational advertising and recommender systems. There exists several kinds of methods proposed in this field, such as Logistic Regression (LR), Factorization…

Information Retrieval · Computer Science 2020-06-30 Shu Wu , Feng Yu , Xueli Yu , Qiang Liu , Liang Wang , Tieniu Tan , Jie Shao , Fan Huang

Advertising is critical to many online e-commerce platforms such as e-Bay and Amazon. One of the important signals that these platforms rely upon is the click-through rate (CTR) prediction. The recent popularity of multi-modal sharing…

Social and Information Networks · Computer Science 2021-09-07 Li He , Hongxu Chen , Dingxian Wang , Jameel Shoaib , Philip Yu , Guandong Xu

User behaviors on an e-commerce app not only contain different kinds of feedback on items but also sometimes imply the cognitive clue of the user's decision-making. For understanding the psychological procedure behind user decisions, we…

Artificial Intelligence · Computer Science 2023-02-02 Jian Dong , Yisong Yu , Yapeng Zhang , Yimin Lv , Shuli Wang , Beihong Jin , Yongkang Wang , Xingxing Wang , Dong Wang

Click-through rate (CTR) prediction, which aims to predict the probability of a user clicking on an ad or an item, is critical to many online applications such as online advertising and recommender systems. The problem is very challenging…

Information Retrieval · Computer Science 2019-08-27 Weiping Song , Chence Shi , Zhiping Xiao , Zhijian Duan , Yewen Xu , Ming Zhang , Jian Tang

We have seen significant leapfrog advancement in machine learning in recent decades. The central idea of machine learnability lies on constructing learning algorithms that learn from good data. The availability of more data being made…

Computer Vision and Pattern Recognition · Computer Science 2020-08-07 Ng Hui Xian Lynnette , Henry Ng Siong Hock , Nguwi Yok Yen

Deep recommender systems (DRS) are critical for current commercial online service providers, which address the issue of information overload by recommending items that are tailored to the user's interests and preferences. They have…

Information Retrieval · Computer Science 2023-02-17 Bo Chen , Xiangyu Zhao , Yejing Wang , Wenqi Fan , Huifeng Guo , Ruiming Tang

Rich user behavior data has been proven to be of great value for Click-Through Rate (CTR) prediction applications, especially in industrial recommender, search, or advertising systems. However, it's non-trivial for real-world systems to…

Information Retrieval · Computer Science 2022-08-09 Yue Cao , XiaoJiang Zhou , Jiaqi Feng , Peihao Huang , Yao Xiao , Dayao Chen , Sheng Chen

Accurate click-through rate (CTR) prediction is vital for online advertising and recommendation systems. Recent deep learning advancements have improved the ability to capture feature interactions and understand user interests. However,…

Information Retrieval · Computer Science 2025-02-24 Kefan Wang , Hao Wang , Kenan Song , Wei Guo , Kai Cheng , Zhi Li , Yong Liu , Defu Lian , Enhong Chen

User behavior prediction at scale remains a critical challenge for online B2C platforms. Traditional approaches rely heavily on task-specific models and domain-specific feature engineering. This is time-consuming, computationally expensive,…

Machine Learning · Computer Science 2026-01-26 Dhruv Nigam , Naman Agarwal , Krishna Murthy , Susmit Saha

Vision-language model (VLM)-based web agents increasingly power high-stakes selection tasks like content recommendation or product ranking by combining multimodal perception with preference reasoning. Recent studies reveal that these agents…

Artificial Intelligence · Computer Science 2025-10-07 Tanqiu Jiang , Min Bai , Nikolaos Pappas , Yanjun Qi , Sandesh Swamy

This paper describes the solution of Bazinga Team for Tmall Recommendation Prize 2014. With real-world user action data provided by Tmall, one of the largest B2C online retail platforms in China, this competition requires to predict future…

Machine Learning · Computer Science 2015-03-05 Yuyu Zhang , Liang Pang , Lei Shi , Bin Wang

Cross domain recommender system constitutes a powerful method to tackle the cold-start and sparsity problem by aggregating and transferring user preferences across multiple category domains. Therefore, it has great potential to improve…

Information Retrieval · Computer Science 2021-06-08 Pan Li , Zhichao Jiang , Maofei Que , Yao Hu , Alexander Tuzhilin

Capturing users' precise preferences is a fundamental problem in large-scale recommender system. Currently, item-based Collaborative Filtering (CF) methods are common matching approaches in industry. However, they are not effective to model…

Information Retrieval · Computer Science 2020-01-01 Fuyu Lv , Taiwei Jin , Changlong Yu , Fei Sun , Quan Lin , Keping Yang , Wilfred Ng

Real-time Bidding (RTB) advertisers wish to \textit{know in advance} the expected cost and yield of ad campaigns to avoid trial-and-error expenses. However, Campaign Performance Forecasting (CPF), a sequence modeling task involving tens of…

Information Retrieval · Computer Science 2024-05-20 XiaoYu Wang , YongHui Guo , Hui Sheng , Peili Lv , Chi Zhou , Wei Huang , ShiQin Ta , Dongbo Huang , XiuJin Yang , Lan Xu , Hao Zhou , Yusheng Ji

Diffusion models have gained significant popularity in the field of image-to-image translation. Previous efforts applying diffusion models to image super-resolution (SR) have demonstrated that iteratively refining pure Gaussian noise using…

Computer Vision and Pattern Recognition · Computer Science 2023-07-04 Axi Niu , Pham Xuan Trung , Kang Zhang , Jinqiu Sun , Yu Zhu , In So Kweon , Yanning Zhang

Real-time video inference on edge devices like mobile phones and drones is challenging due to the high computation cost of Deep Neural Networks. We present Adaptive Model Streaming (AMS), a new approach to improving performance of efficient…

Machine Learning · Computer Science 2021-04-07 Mehrdad Khani , Pouya Hamadanian , Arash Nasr-Esfahany , Mohammad Alizadeh

With the rapid development of online advertising and recommendation systems, click-through rate prediction is expected to play an increasingly important role.Recently many DNN-based models which follow a similar Embedding&MLP paradigm have…

Machine Learning · Statistics 2019-05-01 Chenglei Niu , Guojing Zhong , Ying Liu , Yandong Zhang , Yongsheng Sun , Ailong He , Zhaoji Chen